NATIONAL FOODS (Mangement Report)

Management Report on:

(NATIONAL FOODS LIMITED)

Submitted to Sir Waqas Rana

Date: April 28, 2016

NATIONAL FOOD LIMITED

S.NO MEMBERS REG:NO

1 HAMMAD HASAN 29596

2 ANUM ANEES 29594

3 HIRA EJAZ 29681

4 SARIB KHAN 27890

Management Report Page 2 of 50


Acknowledgement

Firstly, we would like to thank all mighty Allah for giving us the strength, will Power,

patience and making us capable to compile this report.

The project proves to be a very good learning experience. We deal with intense

pressure to process the knowledge and information as to our needs and requirements. We

own great deal of gratitude to the people who helped us in every possible manner in the

compilation of this report.

Yes, especially thanks to Mohammad Waqas Rana who gave us the golden

opportunity to learn a new things, and for the valuable guidance and advice. And a very

special thanks to Abdul Munam Shaikh, (talent Acquistion Specialist), and recruitment

manger, for coordinating and cooperating with us and for giving his expert advises and

precious time from his busy schedule.

In the end we hope and pray that the report which we have prepared meets the

criteria we had to adhere to and the readers have worthy time going through it.

Thank you



Executive summary

This report presents definite data on the Management at National Food Limited.

National Foods Limited is one of the major producers of quality food products around the

world. NFL's leadership position is sustained due to its enormous focus on R&D, quality

and innovation. The content provides an introduction to the workings of the organization

and spot lights on the processes took after at the organization. Items executed suppliers,

procurement from abroad and neighborhood supplies, their qualification criterion, stock

administration and conveyance network management has additionally been discussed.

The process begins with deals gauging which gives an appraisal of the deals on month to

month premise. Some indigents are procured locally and additionally bundling material

of the product. The product houses are not only located in Karachi but rather additionally

in Lahore Multan and Islamabad. NFL keeps up materials till completed great stock by

keeping safe in product houses, the boundless advantages of its efficient implementation.

In this report we discuss the various management functions of National Foods Limited

Company including planning, organizing, leading and controlling process of the company

and how culture varies time to time according to new innovations and technologies in the

present era.

This report contains the inner and outside examination of the organization like how the

organization is functioning including the procedures of contracting selecting and

assessing representatives. This report likewise gives clear thought regarding the chain of

importance and structure of the association.



ContentsIntroduction:......................................................................................................................................7

Business Partners..........................................................................................................................9Board of Directors.........................................................................................................................9

NATIONAL FOODS PRODUCTS................................................................................................12GEOGRAPHIC LOCATIONS.......................................................................................................23COMPARISION OF NATIONAL FOODS WITH ITS COMPETITORS....................................24

MEHRAN FOODS:....................................................................................................................25SHAN FOODS:...........................................................................................................................25SHANGRILA:.............................................................................................................................26

PLANNING....................................................................................................................................26Vision and Mission statement:....................................................................................................26Policies and rules/Regulations....................................................................................................27

Management policy of National Food.....................................................................................27Goals and Plans...........................................................................................................................28

Human Resource and Succession Plan:...................................................................................28Core Competencies.....................................................................................................................29

Sustainable competitive advantage:........................................................................................29CORE VALUES.........................................................................................................................29SWOT ANALYSIS.....................................................................................................................31BCG MATRIX............................................................................................................................32

Organizational Culture....................................................................................................................33Culture:........................................................................................................................................33

NFL’S Responsive Culture:....................................................................................................33NFL’s Ethical Culture:............................................................................................................33NFL’s Innovative Culture:......................................................................................................33NFL’s Spiritual Culture:..........................................................................................................34

Environmental uncertainty matrix...............................................................................................35Type of Environment:.................................................................................................................36

Organizational Structure.................................................................................................................37*NFL’s Training and Compensation:..........................................................................................38*Hiring and Selection process in NFL:.......................................................................................39BASIC DEPARTMENT:............................................................................................................39Six Structure Elements:...............................................................................................................40

Work Specialization:...............................................................................................................40Departmentalization:...............................................................................................................40Chain of Command:................................................................................................................41Span of Control:......................................................................................................................41Centralization / Decentralization:............................................................................................41Formalization:..........................................................................................................................41

Motivation.......................................................................................................................................42*MASLOW’S Hierarchy Of Need:.............................................................................................42*MCGREGOR’S : Theory X and Theory Y:..............................................................................42Contemporary Theories of Motivation:......................................................................................42

Leadership.......................................................................................................................................43DEMOCRATIC STYLE:............................................................................................................43DIRECTIVE STYLE:.................................................................................................................44CONCEPTUAL AND ANALTICAL:........................................................................................44EMPOWERMENT:....................................................................................................................45

CONTROLLING............................................................................................................................46



Standard Operating Procedures:..................................................................................................46Performance Measurement:........................................................................................................46Standards and Quality checks (ISO):..........................................................................................46

Conclusion......................................................................................................................................47Recommendation............................................................................................................................48



COMPANY DESCRIPTION

Introduction:NATIONAL FOODS LIMITED (NFL), founded in 1970, began its journey with

spices and today its leading multi categories of Food Company over 300 different

products with 12 categories of products.

NFL is dedicated to improving the well being of society not only through the

continuous development of innovative food products but also by means of its wide

ranging corporate social responsibility program.

NFL that’s creates its image all over the world that popularized the concept of

having clean, healthy food. NATIONAL FOODS holds ISO 9001, ISO 22000, and



HACCP certifications along with Sap business technology and it make company’s drive

very strong commitment in quality and management.

NFL initiative to produce hygienic food and reduce time spent in the kitchen for

women, so that people experience rewarding life style with their loved ones and save

their quality time as well.



Business Partners

Board of Directors

Board of Directors

Mr. Abdul Majeed (Chairman)

Mr. Abdul Majeed is co-founder, Director and Chairman of National Foods

Limited and associated textile consultant’s private limited.

Mr. Abrar Hasan (Chief Executive Officer)

Mr. Abrar Hasan has been with National Foods Limited since 1993, where he was

later appointed as Chief Executive by the Board of Directors in the year 2000.

Mr. Waqar Hasan (Director)

Mr. Waqar Hasan is the Founder and Director of National Foods Limited. Well

renowned cricket administrator in Pakistan.

Mr. Khawaja Munir Mashooqullah (Director)

Mr. Khawaja Munir Mashooqullah is the Founder and President of Synergies

Worldwide - a global Supply Chain Management company operating in over

15 countries.

Mr. Zahid Majeed (Director)

Mr. Zahid Majeed joined National Foods Limited in 1987 and pioneered its

transformation from a small food enterprise into a leading foods brand inPakistan. Since

then he has served in various capacities at NFL from headingthe Corporate Marketing



function to most recently establishing the International Business subsidiary, National

Foods DMCC.

Mr. Ebrahim Qassim (Director)

Mr. Ebrahim Qassim joined the Board of Directors of National Foods Limited in

2000. A country manager at a British Pharmaceutical Company, he served for 3 years in

various different capacities.

Mr. Iqbal Alimohamed (Director)

Mr. Iqbal Alimohamed is a fellow member of the Institute of Chartered

Accountants Institute of Chartered Accountants in England and Wales (ICAEW) as well

as the Institute of Chartered Accountants in Pakistan (ICAP).



Audit Committee

Mr. Khawaja Munir Mashooqullah (Chairman).

Mr. Abdul Majeed Member

Mr. Zahid Majeed Member

Mr. Ebrahim Qassim Member

Mr. Iqbal Alimohamed Member

HUMAN RESOURCES AND REMUNERATION COMMITTEE

Mr. Khawaja Munir Mashooqullah (Chairman)

Mr. Zahid Majeed (Member)

Mr. Abdul Majeed (Member)

Mr. Ebrahim Qassim (Member)

Mr. Iqbal Alimohamed (Member)

COMPANY SECRTARY AND ACTING CHIEF FINANCIAL OFFICER g Chief

Financial Officer

Mr. Farhan Latif

HEAD OF INTERNAL AUDIT AND SECRTARY AUDIT COMMITTEE

Mr. Shahid Hussain



INTERNAL AUDITORS

Internal Auditors

Messrs. Ernst & Young Ford Rhodes Sidat Hyder & Co. Chartered Accountants.

COMPANY MANAGEMENT

Mr. Abrar Hasan (Chief Executive Officer)

Mr. Shakaib Arif (Chief Operating Officer)

Mr. Farhan Latif (Company Secretary & Acting CFO)

Mr. Kamal Baig (Chief Operating Officer-International Division)

Ms. Saira A. Khan (General Manager HR, Admin & IR)

AUDITORS

Auditors

Messrs. A.F. Ferguson & Co. Chartered Accountants, State Life Building,

1-C, I.I. Chundigarh Road, Karachi



NATIONAL FOODS PRODUCTS

National Foods success is attributed to its ability to respond to changing needs of

consumer, our technological advancement and its innovative products line and mix make

us unique. With wide array of brands, National Foods focus on alternatives for different

household to maintain kitchen habits of millions of consumers who now have advantage

to prepare healthy and delicious in a limited time with a lot of convenience. There are

varieties of products such as:

RECIPE MASALA

National Food Masala (Product Line) are:



PICKLES

National Food Pickles (Product line) are:

FROZEN MEALS

National Food Frozen meals (Product Line) are:



KETCHUP

National Foods Ketchup (Product Line) are:

JAMS

National Food Jams (Product Line) are:



RICE

National Foods Rice :

FRUITILY

National Foods Powder Drink (Product Line) are:



SALTS

National Foods Salts (Product Line) are:

SNACKS

National Foods Chat Masala are:



BASIC SPICES

National Foods Basic Spices (Produt Line) are:



CHUTNEYS & SAUCES:

National Foods Chutney and Sauces (Product Line) are:

GINGER & GARLIC PASTE:



GOLDEN FRIES ONIONS:

MASALA SNAX:

National Food Snax (Product Line) are:



DESERT

National Food Custard (Product Line) are:

National Food kheer mix (Product line) are:



National Food Jelly (Product Line) are:



GEOGRAPHIC LOCATIONS

Following are the various offices/branches of National Foods Limited with their

geographical location.

CORPORATE OFFICE:

219, The Forum, G-20, Block 9,

Khayaban-e- Jami, Clifton,

Karachi.

021-3582-1243-46

021-3582-1247

S.I.T.E FACTORY UNIT:

F- 160/ C, F- 133, S.I.T.E.,

Karachi.

021-3257-7707 – 10

021-3257-2217

BIN QASIM INDUSTRAIL UNIT:

Office A-13, North Western

Industrial Zone, Bin Qasim,

Karachi

021-3472-0305 -14



GUJRANWALA:

Near Kamoki Toll Plaza,

Opposite Sultani Hotel, GT

Road, Gujranwala.

(Chhian Wala)

+92300-7428933

MURIDKE:

Mailing Address: 5-A/1, New

Muslim Town, Lahore

Factory Address: G.T. Road,

Manooabad Meer Muridke

042-3798-1427, 042-3798-0808

042-3798-1427, 042-3798-0808

CORPORATE OFFICE

National foods limited, 409-410, The , 4th floor, forum

Khyaban-e-jami , Clifton

Karachi

Tel: 021-35821243-46



COMPARISION OF NATIONAL FOODS WITH ITS COMPETITORS

Although National Foods has to compete with other top brand in food industry, Such as

Shan Foods, Shangrila, Mitchells, Shezan, Mehran. However Shan is dominant and

leading Brand in Karachi but National Food has taken edge across the Pakistan and at

international level national foods maintain its status quo of almost every aspects of food

categories.

MEHRAN FOODS:

Mehran spice and food industries are one of the famous and leading companies

for their manufacturing, marketing and export quality of food products.

Mehran products contain traditional touch of flavors and prefer all over the world, with

their fresh new looks. It got awarded in the year 2010 and 2011 as Exports Brand Icon

Award.



SHAN FOODS:

Shan Foods (Pvt) Ltd. It is one of those rapidly growing food companies which

extend their presence in over 50 countries. Shan food having extra ordinary positions

energy, obtain and edge in different technologies with passion for good performance

between leading brands. Shan food tends to place their brand and products internationally

by getting winning awards and certificate.

SHANGRILA:

When Shangrila began its journey about 25 years ago, no one knows and nobody even

dream that one day Shangrila will stand as leading brand among all national food brands.

Shangrila got awaited in food safety management system, in Quality, Halal Authority,

consumer satisfaction and Associations too.



PLANNINGVision and Mission statement:

To work as an innovative team championing the conservation of biodiversity

and sustainable development of food and non food systems, supported by

sound public policy.

Policies and rules/Regulations

Management policy of National Food Proceed always with ambition and youthfulness.

Respect for all – equity preference between male and female.

Be a good corporate citizen; assume a responsible role in community.

Authorized Halal quality product.

Hiring of employees should be done through complete process, interview, test,

training.



New technologies should prefer as introduce in to the market to compete and for

maintain high performance and status quo.

Goal setting changes time to time according to advancement is technologies and

changes in the external environment.

Contracts given to those leading companies or firm which have high market share

and growth rate to maintain their values and authorities in the market.

Goals and Plans

Human Resource and Succession Plan: HR Policy is to contract youthful, new, enthusiastic and dynamic partners to meet

the current and future workforce necessities and giving its partners most extreme

chances to inside versatility through individual preparing and improvement to

empower them to take higher positions. Human Resource Division has progression

arrangement for every key occupation/range to ensure the coherence of operations in

the pertinent division and to fill the brief/lasting opportunity.

In this world there is a vast use of technology, National Foods can make their

decision through the various use of technology. Strategy, analysis and planning are all

dependent on the large amount of information available. Right use of information can

reward and impact the business results in the shape of market share, profit and growth and

also the goodwill reputation and a perception of a company in customer mind. Technology tells

the process that how we perform and think our task. Our journey to become a market leader in a

food business in Pakistan and in international marketing can’t become without the use of

technology. Our website offers you an opportunity to connect with us. We also produce a brand

numerous product. Our choice of using a System Application and Product (SAP) towards



management has helped us to gather many awards excellence. Technology is a key to do

business. In the coming months will see our developed website.

Core Competencies

Core competence is a skill/assets/technology and innovation that supports the

development of the business and separates the business from its present and future

contenders.

NFL is a leading multi category of Food Company over 300 different products

with 12 categories of products.

NFL is dedicated to improving the well being of society not only through the

continuous development of innovative food products but also by means of its

wide ranging corporate social responsibility program.

Now NFL has introduced a latest technology named “SUCCESS FACTOR”

which will give a unique response to over all organization.

Sustainable competitive advantage:There are following areas that best represent National foods.

Research and development department

Marketing department

Human resource department

NFL innovations.



CORE VALUES

Passion:

We are very passionate intense energy and never afraid to take risk. We take

challenges and we proud is it for what we are doing because we do our best.

People-Centric:

We respect our employees, we treat them as an assets but give chance to them to

take participate in every development decisions.

Customer Focus:

Wetry to make our people and do all possible things for them to satisfy our

employees, because we see the world with the eyes of our customers.

Leadership:

We always a part of solution not to creating the problem, we work like

owners and our leadership always give positive impact on others.

Team work:

We know our goals, it is completely defined but our responsibilities are not.

We work extra miles to accomplish and for achieving our goals. We support our

people and ensuring them wins. We always have mindset to consider “We not I”.

Ethics:

We are not letting our business surviving at the cost of our ethical values.



Excellence in Execution:

We always remember execution is the key for winning. We do our best, we

deliver all possible outcomes to our people, we strive only for the best things.

Accountability:

We consider ourselves responsible for every task, every responsibility

Even for every mistake. We never blame to others, we accept it and rectify it.

SWOT ANALYSIS

Strengths:

Broad product line

Brand market

Manufacturing competences

Good marketing skills

Enhanced research and development

Appropriate organize structure

Good finance management

Huge investments in R&D

Innovations

Advance technology

Weakness:



Currently NFL is operating with its full capabilities and the company’s sale

manager does not think that there is any internal weakness in the organization.

Opportunities:

Expanding into foreign markets

Expansion of core business

Entering related business

Threats

New entrants

No barriers on entry

New cheaper substitute in the company

Fixed quota system on the company’s imports

Natural disaster

External changes (govt, policies, taxes, steel prices etc)

Organizational CultureCulture:

NFL’S culture, values, norms, rituals and practice always remind their

employees, principles where we are and how can we create opportunities

within a specific environment boundaries of fairness we believe to create

changes and innovations are allow our people to share ideas.

NFL’S Responsive Culture: NFL gives opportunity to those employees which has strong

interest to perform well we have created some rules, regulation and procedure



and every people in the organization have to follow our responsive culture

always specify job for

NFL’s Ethical Culture:There are numerous ways to bring money. We don’t allow our employee

to generate money with basic norms and believe of simple human being. Our

first focus is to bring money with dignity and faith and provide HALAL foods

to our customers.

NFL’s Innovative Culture:We do, not talk. We take risk and challenges; we have created our environment

very broadly. We do best things and we have made a lot of innovations every year

which makes our organization proud and to make NFL the leader in the present

markets.

There are the following innovations that NFL made in the previous years:

1. In 2012 : Innovation of a software “Google Cloud”:

It is software by which employees can easily do their work with

google without depending on company’s server.

2. In 2015 : “Cloud Infrastructure”:

NFL’s business Intelligence and business objects (BI/BO) servers

moved to cloud infrastructure for company’s fast execution and for increasing

efficiency.

3. In April 2016 : “Success Factor”:

Now in April 2016, NFL launched a software name Success Factor

which will help us in Goal Setting and to check employees’ performance in just

few minutes.



NFL’s Spiritual Culture:We are passionate about our work and performance, our vision and mission

depends how we do not. How much we get our spirituality doesn’t allow us to

blame others for our mistake we accept what we did and correct it, time to

time.



Environmental uncertainty matrix

NFL lies on uncertainty matrix in which it has stable and complex environment.

*NFL has unpredictable and dynamic environment because they are continuously

in the process of learning.

*There are few components in NFL’s environment.

*There are different components from one another but remain basically the same.

*NFL has few need of sophisticated knowledge of components.



Type of Environment:

(Dynamic)NFL always strives for innovations, change and try to be efficient and effectiveness. So

NFL develops the culture for continuously learning environment. NFL brings changes not

in the terms of advances technologies but also has been changing their societal, economic

and market strategies.

(Organic Organization)

In NFL, there is highly flexible and adoptable structure, because of low

formalization. We try to make our employees interested to complete their

Task rather than make them boring we use minimal formal rules for less

Rigidity, So that our employees and workers feel comfortable. We respect

Our employees and their advices and decisions we give them empowerment

And communicate with them.



Organizational Structure


HUMAN RESOURCES& REMUNERATION

COMMITTEE

BOARDOF DIRECTORS

AUDITCOMMITTEE

INTERNALAUDIT

COMPANYSECRETARY

CHIEF EXECUTIVE

OFFICER

CHIEF EXECUTIVE

OFFICER

FINANCECHIEF OPERATING

OFFICER

INFORMATIONTECHNOLOGY

HUMAN RESOURCES,

ADMINISTRATION

QUALITY RESEARCH &

DEVELOPMENT

INTERNATIONAL DIVISION(NF DMCC)


*NFL’s Training and Compensation:


SALES

MARKETING

TRADE MARKETING

SECURITY

PUBLIC RELATIONS

LEGAL

S.I.T.E

PORT QASIM

NOORIABAD

MURIDKE

GUJRANWALA

SUPPLY CHAIN

PROJECTS


We always consider perfection in our work performance and

achievements so we select the best employees and workers and we provide training

sessions as well, as per requirement. For our satisfaction and for job satisfaction of

employees.

*Hiring and Selection process in NFL:

NFL is very concerns about Hiring and Selection process, our recruitment is totally

depend on merit. We hope following criteria to choose and selecting our employees. It is

really to NFL to select right people for the right job we believe in Job Specification, we

select our employees who should be fit perfectly to the job we select them after online

test or manual test, Interviews, Personality check or psychological testing and IQ/EQ test

as well our selection depend on:

1. Merit bases

2. At least four year of experience for HR

3. Graduation Degree

4. Organizational fitness

5. Job fitness

6. Behavior of employees

7. Appearance / personality fitness

BASIC DEPARTMENT:

NFL’s basic department which are doing their work efficiently and effectively

and our departments play very important role in our success and achievements, without

their department it couldn’t be possible. There are following departments showing below:



1. Project Department

2. Marketing department

3. Sales department

4. Manufacturing department

5. Supply chain department

6. Finance department

7. Human Resources department

8. Operational department

9. Trading

10. Admin

11. IT Department

Six Structure Elements:

Work Specialization: NFL, always clarify tasks and objectives to their employees. We

Believe to divide work to the suitable workers and employees those who best fits

in it, because we avoid stress, poor quality products and turnover in the organization.

Departmentalization:Functional Departmentalization:

We categorize our work to specific employees for perfection in which

they are specialist and efficient to perform.

Process Departmentalization: We use specific process through which we can do our work activities with

efficient flow.



Product Departmentalization:We letting our employees to be specialized in particular product line and

services. So that we can get customer loyalty and experts.

Geographic Departmentalization: We created our image throughout the global. We have survived with 6

different region in Gujranwala and in Karachi site area we have different region in as

well. Apart from this we have large international division too.

Customer Departmentalization:We use to make grouping by the types of customer and their needs & want

so that we able to fulfill all the need of customer.

Chain of Command: We use one very important key element in NFL that is chain of

command. In which all the levels of organization is answerable that who perform What

(upper to lower level) exactly and clarify their task and objectives.

Span of Control: According to this structure elements NFL has wide span of control and

Narrow span of control in both different departments, in upper level NFL follow

Narrow span of control while at the middle level there is wide Span of control.

Centralization / Decentralization: In NFL, there is Decentralized decision we made because we believe to

share our views with employees and want effective idea and advices from them

too, to make our organization dynamic and low formal. We are very friendly



with our employees so that our managers feel respectable because we give

empowerment to our employees.

Formalization: NFL created low formal environment because every people has

their own effective ideas so there is no need to make rigid rules regarding to perform their

task, one employees know better, how to solve it, how to complete it, how to achieve it.

Motivation

NFL follows multiple theory to motivate their employees to engage with their work with

full of devotion & diligence.

THREE NEED THEORY:

o Need For Achievement (nAch)

o Need For Power (nPow)

o Need for AAfiliation (nAff)

Contemporary Theories of Motivation:

NFL believes their employees are the real assets of the company. So, their focus to

provide jobs satisfaction & keep motivating to work.

NFL provides a four bonus in a year through different techniques, along with they

give medical allowances.

Moreover they facilitate their employees by giving bikes & cars along with petrol

cards.



Beside this NFL family. NFL gives times to spend with their real family to refresh

their mind & increase the locality. To make this happens NFL gives Dream World

membership cars to every employee to change their environment.

Apart from that NFL provide

Job Enrichment – Increase employees task along with increase in authority & power.

E.g.: Boss gives that authority to HR to conduct final interview but he has to be

accountable for that a/c to company policy.

Leadership

Every problem needs different types of solutions along with different style of leadership.

NFL changes their leadership style according to surrounding. NFL employees may be the

luckiest one who has an opportunities to work under different leadership style and tune at

one place.

DEMOCRATIC STYLE:

NFL treats their employees as an asset, so they always are a part of

decision making. NFL believes in team work and participation of their employees,

employees are encouraged to share their ideas, suggestions and unique solution. While



the democratic tend to focus on equality and the lead of the group is still there to offer

guidance and control.

DIRECTIVE STYLE:

The way the company organizing and leading their employees.

Leadership style also can be considered as directive because it’s use for short term period

in which leader has low tolerance because there are clear cut rules and regulations for

employees, detail description and information is available and has transparent objective

but has few alternatives. Like

office in the forum

Hiring foreigner’s consultant for finance and QRD.

Success factor appraisal and performance system.

CONCEPTUAL AND ANALTICAL:

NFL use this leadership style when there is need to make long term

decision because there is need to focus on many alternative too, with high tolerance.NFL

always working for news projects, so that they have to make their team from different

department to conceptualize the situation by doing brain storming to future aware of the

situations. NFL not only conceptualizes the situation but also looking for market

research, facts and figures to interpreted condition. So, they can make effective long term

decisions for company betterment and survival. Like

Nooriabad Plant.

Corporate office state of the art project.

Port Qasim plant.

SAP ERP system etc.



EMPOWERMENT:

NFL defined and give clear detail description of every designation

with their responsibility and rewards as well.

NFL gives empowerment to their employees according to his designation to work

in a team, make decision under the develop budge. Not only for this reason but also to be

loyal with company.

5 SOURCES OF LEADER’S POWER:

Legitimate Power:

The power which has been assigned to any employee is based on

according to their position and designation in the company.

Coercive Power:

In NFL some time Manager/Leader used te power negative reinforcement

to control the thing which can be look like out float.

Reward Power:

In NFL, employees are encouraged to do more work by give the reward

and Incentives.

Expert Power:

Top of the level leaders use their expert power in decision making

according to their experiences and skills.



CONTROLLINGStandard Operating Procedures:

National foods has developed HACCP ( Hazard Analysis and Critical Control Point)

based on it. This methodology is for food safety.

Cleaning and Sanitizing Food

Controlling Time and Temperature During Preparation

Holding Hot and Cold Potentially

Personal Hygiene

Etc

Performance Measurement:

National foods hire expertise, food technologist and applied chemist for the

testing.

Standards and Quality checks (ISO):

Muneer Hussain is a Manager Research Analytical & Quality Control Division at

National Foods. He had an experience of quality management representative. He had a

Responsibility and authority for ensuring that the management system of ISO. His

responsibility was to facilitate quality improvement more towards the betterment. His

responsibility was to guide quality assurance team. His responsibility is to control process

through statistical analysis & maintain accommodation and environment conditions in

QC & Research Analytical Lab. He is responsible to conduct and plan Audits and

meeting with top management with the organization.



ConclusionNFL is one of those companies who are dedicated to supplying their all products of

highest quality yet a reasonable price for worldwide customers. Human resource policy

of NFL to hire young fresh and energetic people is also providing job opportunities to

many people. Although NFL has to sustain their glorious brand image and market share

among all food companies in the market, such as Shan and Mehran and Shingrilla, it has

been maintaining a crescent and elegant position due to various distinguishing factors

with induces their respect towards employees, suppliers and concern for customer’s needs

and wants.



Recommendation

It makes us extremely happy to recommend National Foods. National Foods have a

biggest market share in Karachi but has less preference than Shan foods. We would

recommend to National Foods to make such type of strategies which can compete with

Shan Foods. People of Karachi love to eat spicy foods and Shan foods are providing the

same.

NFL should focus to build loyal customers in Karachi as well, by enhancement in their

spices as per people’s requirement.

National foods should also work for promoting their quality products. As we know after

this research that NFL has great quality criterion, NFL use world’s famous

microbiologists to recognize the food quality but people are not aware of this hygienic

factor of National Foods that NFL is leading brand in advancement of technologies and

for healthy food.

We also want to recommend to NFL that should do something for your employees to

make them realize that they are so mean to the organization. With bonuses and incentive

NFL should give them few authorities, as per their levels so that they feel satisfied with

their jobs and designations, because this is very authentic and a biggest issue even in well

known organizations for increasing turn over.



Appendix-A




Leadership & Management

NATIONAL FOODS (Mangement Report)