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How to develop compelling, activating and empathic messages, whether in marketing, parenting, leadership or any area of life. Looks at the science of viral social media, contagion, emotions in content etc Check out new book, Switch On, which covers some of themes within: http://www.amazon.co.uk/Switch-ignite-creative-science-breakthrough/dp/1780288336/ref=sr_1_1?ie=UTF8&qid=1403731586&sr=8-1&keywords=switch+on+jankel Keynote at GTI Breakfast Briefing
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the attention economy & messaging mastery
www.wecreateworldwide.com
The basics
INNOVATION + LEADERSHIP + CULTURE
Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models
1 CEO + 30+ world-class associates to guarantee expertise & fit
Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia
FREE EBOOK
CONTEXTis king!
changing constantly
!
!
ATTENTIONeconomy
limiting factor in consumption of messages
one click away from irrelevance
BEHAVIOURS DRIVEN BY beliefs, driven by emotions
fast (1/5)
guides us
!
!
Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt
IRRATIONAL
Sources: IPA Data Bank
Sources: Berger & Milkman
Sources: Fractl
CURIOSITYGap
POSITIVITYMATTERS
“energy exchange” empower people with messages that locates their role in the future
Sources: Berger & Milkman
ENGAGEMENTRediscover beauty of forgotten familiar
find ways to spark synaptic play & participation
gift happiness we can share in
Sources: Google Insights
MESSAGEemotional
accessible / understood / coherent
compelling
authentic / congruent
nested hierarchy / sequence
call to action
wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD
Leadership
our 3H model
Emotions & feelings
Thoughts & beliefs
Actions & behaviours
STORIESOPEN UP SPACE FOR INNOVATION & GIVE PERMISSION FOR BREAKTHROUGH
WEAVE TOGETHER EMOTIONS & REASONS TO PROMPT ACTIONS
“Whoever tells the best story wins.”
John Quincy Adams
PRE-ORDER ON AMAZON
© WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com@nickjankel
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