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VOI – The Value of Investment Make it Personal

Membership Recruitment & Retention

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Page 1: Membership Recruitment & Retention

VOI – The Value of Investment

Make it Personal

Page 2: Membership Recruitment & Retention

Introductions

• Betsy Gray• Director, Membership

Retention and Engagement

• Corrie Melton• Director, Membership

Recruitment and Resource Development

Page 3: Membership Recruitment & Retention
Page 4: Membership Recruitment & Retention

Fair Share?

Page 5: Membership Recruitment & Retention
Page 6: Membership Recruitment & Retention

Value

What is value?Why sell value?

How do you sell value?

Page 7: Membership Recruitment & Retention

StorytellingSweat Therapy

https://vimeo.com/103512025
Page 8: Membership Recruitment & Retention

What is your value?

Page 9: Membership Recruitment & Retention

Questions

Page 10: Membership Recruitment & Retention

“Are you prepared to assault the fortress of status quo?”

Leigh Farrow


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