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Effectuation for startups - a toolbox to deal with uncertainty. DISCOVER YOUR WAY BY MOVING FORWARD Presentation at Rome 2. october 2014 by klaus haasis

Klaus haasis effectuation grid discover by moving

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there are many methods out there for designing the future, effectuation is on which is very powerful, for entrepreneurship and innovation

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Page 1: Klaus haasis effectuation grid   discover by moving

Effectuation for startups - a toolbox to deal with uncertainty.

DISCOVER YOUR WAY BY MOVING FORWARD

Presentation at Rome 2. october 2014 by klaus haasis

Page 2: Klaus haasis effectuation grid   discover by moving
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This multi-bladed folding knife was made in Germany around 1880. Image: Smithsonian’s National Museum of American History

How shall I move forward?

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Effectuation (Saras Sarasvathy)Scrum (Jeff Sutherland)Pretotyping (Alberto Savoia)Design Thinking (David Kelley )Lean Startup (Eric Ries)Management 3.0 (Jurgen Appelo)Cynefin (David J. Snowden)Theory U (Otto Scharmer)Business Modell Generation (A. Osterwalder)

Methods to design the future

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risk or uncertainty?

the turkey illusion

cake or fridge?

the affordable loss principle

the effectuation grid

Destination unknown - discovering opportunities by moving forward!

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insecure or uncertain? => risk ?

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insecure or uncertain? => risk?

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?

insecure or uncertain? => risk ?

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"Under uncertainty we need heuristics - rules of

thump."

"Simple problems can have complex solutions - complex problems need

simple solutions."

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THE TURKEY ILLUSION

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Uncertainty

Information

Goals

Complexity

Changedisruptive

negotiable

confusing

high

fixed

clear

low

controllable

Unc

erta

inty

Pro

filin

gRisk

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Cake or Fridge ?

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Invest what you can afford to lose.Don't target a return first and hope of profitability and growth.

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EFFECTUATION PRINCIPLES

The future is not predictable. The future comes from what people do.

Start form your given means.Don't assemble means after a goal is set.

Invest what you can afford to lose.Don't target a return first and hope of profitability and growth.

Build a network of self-selected stakeholdersand get stakeholder commitments.

Embrace and leverage surprises.

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UncertaintyProfiling

Means /Resources Purpose

AffordableLoss

PartnershipsCommitt-ments

Next Steps/Leveragesurprise

EFFECTUATION GRID - Dealing with UncertaintyInnovations Coaching in Business Environments

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sometimes

always

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... how you see yourself means everything ....

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klaus haasis [email protected], mobile +491706313193de.linkedin.com/in/klaushaasisde.linkedin.com/in/klaushaasis