Intrested in Enhancing client experience in engineering & construction - Full Version

A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Enhancing Client Experience in Engineering & Construction

Integrated Approach to Engineering & Construction

A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Management ConsultantsProject Consulting - Optimized Project Delivery Innovator

Established in 2002

SERVICESProgram ManagementProject managementTransition ManagementContract Management Integrated Design ManagementWorkplace Envisioning

Applying knowledge, skills, resources and processes To exceed stakeholder needs and expectations

OPTUM+

Creating Value through Optimized Project Consulting Solutions

“As our namesake Optum+ suggests, we have set out on to create value by optimizing project delivery. It's going to be an interesting journey.” – Philip Thomas Optumplus

A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Expertise in solving project complexity comes through:

Our long industry experience Our process of thinking

that offers the best of both aspiration and pragmatism

The experience and the tests we faced in our past projects have:

Created experience that leads to effectivenessEnhanced daily by new learning

OUR EXPERIENCED THINKING


“There is a new player emerging on the cultural and business scene today: the idea entrepreneur. …. The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. These people don’t seek power over others and they’re not motivated by the prospect of achieving great wealth. Their goal is to make a difference, to change the world in some way.” Idea Entrepreneur: The New 21st Century Career Harvard Business Review

A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Part 1: WHY - Purpose, Cause & BeliefEnhancing Client Experience in Engineering & Construction

Part 2: WHAT - We need to do HOW - We achieve itOptimizing Project Delivery Solutions

CONTENTS

“There is nothing so practical as a good theory. A good theory confirms the conventional wisdom that "less is more." A good theory does less because it does not tell people what to do. At the same time, it does a lot more because it helps people organize what they know and uncover what they do not know. A good theory gives people the tools to discover what is best for them.” Adam M. Brandenburger and Barry J. Nalebuff in The Added-Value Theory of Business


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Dictionaryex·pe·ri·ence [ik-speer-ee-uhns] noun

a particular instance of personally encountering or undergoing something: business experience.

Philosophythe totality of the cognitions given by perception; all that is perceived, understood, and remembered.

definition of experience by Dictionary.com

DEFINITION

“Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.” Late Steve Jobs – Apple Corporation

Part 1: WHY – Purpose, Cause & BeliefEnhancing Client Experience in Engineering & Construction

A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Client always remembers the last project

On how it WENT wellORHow it did NOT go well

Our reputation with a client is only as good as the last projectIs this or experience?

If so

We have to:

Enhance our client experienceInnovate our experience delivery

To create sustainable value

WHY: EXPERIENCE

"Experience innovation will be a crucial component for companies seeking to remain relevant and retain customer loyalty.” Rick Wise, CEO of Lippincott in Fast Company


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Are we creating a sustainable value

A value as a promise of value to be delivered &a belief from the customer that value will be experienced.

If not, we need to:

DO things differently:

to build deeper relationships with our clientsto bring our own ideas to the tableto share in the inherent risks of innovative project delivery & in the potential rewards

Enabling our clients to focus on their core strengths

Or are clients more involved in managing us?

CREATING SUSTAINABLE VALUE

"Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation - Kaplan & Norton


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

By working with clients:

Who have interesting new project delivery challenges, clients who seek:

EnablersExperienced Thinkers

to meet those challenges with innovative solutions to deliver EPCM projects

By responding to the changing project context with new ideas not only in the delivery of

Design Engineering Construction

elements itself, but transforming how we engage our clients

FOCUS ON OUR CORE STRENGTHS

“A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.” Andrew Grove. Intel


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

1.By enhancing project experiences for our clients By creating customized project delivery experiences

2.Assist clients to stay competitive Advise & recommending proven delivery and solutions

Next:By navigating the intent of the project objectivesthrough the project lifecycle

Envision a new methodology for each construction elements &Create new possibilities of delivery within those systems

Thus addressing many of the client drivers of their specific industry segment

ENGAGE OUR CLIENTS

“Creating value is an inherently cooperative process, capturing value is inherently competitive.” Barry J. Nalebuff - Milton Steinbach Professor of Management at Yale School of Management


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Address client drivers:

Enables client to focus on CORE businessFewer interfaces for Client to MANAGE

Reduced capital COSTMaximize labour PRODUCTIVITYCreate efficiencies through STANDARDIZATION Increase CONSTRUCTABILITY

Improved predictability of project EXECUTIONImproved predictability of project RISKReduced project TIMELINEImproved SAFETY & QUALITY

Lower Environmental/Socioeconomic IMPACT

ADDRESSING > CLIENT DRIVER

“Under relentless pressure to control costs, companies in resources industries ranging from oil and gas to mining, chemicals and utilities are relying more than ever on outside providers to upgrade and maintain their critical production facilities and assets. But the management of contractors is not getting any easier, compelling companies to adopt a more rigorous approach.” Building Contractor Management Excellence. Accenture


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Resolving issue in project delivery:

Too many layer of owner construction managementCost Influence lost after design/engineering stage Innumerable bid cycles & multiple construction silosLayer of subcontractors creating multiple silosRisk/contingency premium when risk carried by contractorInconsistent safety & quality

Meeting Commitments:

Meeting clients business objectivesImprove project overall NPV - Net Present Value Reduce financial cost of project deliveryMeet the ROI of the business objectives of our client firmShortest time to market for client product or services

BY RESOLVING > MEETING

"Four decades of international Architectural, Engineering, and Contractor (AEC) industry publications reinforce poor communication and information transmission; coordination; and teamwork issues, are the cause of countless performance problems on numerous AEC projects.” AEC INDUSTRY CULTURE: A NEED FOR CHANGE A Weippert & S. L. Kajewski Queensland University of Technology, Brisbane, Australia


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Changing our Thinking to determine a changed Outcome

A clear vision of project deliveryCustomizable solid proven design/engineering and executionEnsuring constructability right through the value chainProvide an integrated portfolio of solutions & servicesCreating an controlled & accountable ecosystem to meet outcome

THROUGH DISRUPTION > INNOVATION

“Massive disruption is coming, and the only question is whether your firm is going to cause it or fall victim to it.Disruption is not easy--either to create or to confront. We have no illusions about that”. Bruce Kasanoff & Michael Hinshaw –Fast Company Article: 7 Ways to Disrupt

Part 2: WHAT - We need to do HOW – We achieve itIntegrated Approach to Engineering & Construction

A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Changing our Thinking in :

Project Program & Project Planning Design & EngineeringProcurement and Supply ChainConstruction & Execution

Changing our Thinking through:

Greater AccountabilityClient Relationship ManagementLowered capital Cost & Project TimelineMaximize labour Productivity & Constructability Create efficiencies through Standardization Improved predictability of project Execution & RiskImproved Safety & QualityLower Environmental/Socioeconomic Impact

CHANGED: THINKING

"Great leaders maintain the balance between achieving results today and innovating to seize new opportunities in the future. So if you want to avoid disruption –or even lead disruption —then you need to greatly accelerate the way you operate internally to keep pace with a rapidly changing world. Randy Ottinger –Forbes Contributor, Kotter International


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Results in innovative changes to our Outcome :

NON TRADITIONAL approach to design and procurement cycleTransfer of work from the field to OFFSITEMove Man-hours out of the FIELD

Reduce Plot size through DEFINED process blocks Earlier FREEZE of key equipment/concepts

Fabricate in a CONTROLLED work environmentAddress extreme CLIMATE condition restrictionsMitigate Environmental PERMITTING

Provide early START UP & CommissioningReduce LAYDOWN area for storage and fabrication

Requiring a shifting mindset

CHANGED > OUTCOME

“We construct buildings, erect institutions, and develop organizations to yield linear responses and predictable behavior and ultimately to achieve the social goal of control.” Dr. Alan Beyerchen -Ohio State University


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

TRADITIONAL APPROACH:

INTEGRATED APPROACH:

Shifting mindset will create new methodologies

Project Program & Planning Design & EngineeringProcurement and Supply ChainConstruction & Execution

SHIFTING MINDSET

Overall

Time

Savings

25% -

50%

Site Assembly

& Close out

Site Preparation

Offsite Construction

/Manufacture

Design,

Engineering,

Permitting,

Approval

Site Prep, Civil,

Engineering, etcSite Construction & Close out

Design,

Engineering,

Permitting,

Approval

“Disruptive innovation is not just about following a process. It represents a mindset — a rebellious instinct to discard old business clichés and remake the market landscape. An eagerness to deliberately target situations where the competition is complacent and the customer has been consistently overlooked or under-served.” Disrupt By Luke Williams-Think the Unthinkable to Spark Transformation in Your Business


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

By shifting our mindset in:

PROJECT PROGRAM & PLANNING:Finalise program and scope be the EXPERT(Think Product development)

Identifying process blocks with distinct BOUNDARIES(Think Roadmap)

Identify process blocks to split into MODULES (Think Lego)

Incorporate prefabrication, preassembly and offsite fabrication(Think Ikea)

DESIGN & ENGINEERING:Before engineering design create concepts for DELIVERY(Think Logistics)

Replicated Standardized Modular Designs(Think Manufacturing)

Early Constructability / Modularization PLANNING(Think Kit of Parts)

Create Work packages support construction EXECUTION(Think Shipbuilding & Aircraft manufacturing)

NOTE: Integrated Approach driven by Industry type, geographical location, site access and type of facility

CREATING NEW METHODOLOGY: 1


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

By shifting our mindset:

PROCUREMENT & SUPPLY CHAINIdentify multiple offsite locations to MODULARIZE(Think offshore Manufacturing)

Identify and sustain a new delivery ECOSYSTEM (Think Amazon /Apple disruption)

CONSTRUCTION & EXECUTION Commissioning & Start-up at offsite at various POINTS (Think Value Chain)

Create a new project delivery & Installation SYSTEM(Think Packaging Assembly line)

Require minimum site FOOTPRINT(Think Hobbit Village)

NOTE: Integrated Approach driven by Industry type, geographical location, site access and type of facility

CREATING NEW METHODOLOGY: 2


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Unprecedented Worldwide growth in Civil & Infrastructure markets

Client drivers different as scenario is different from the status quo

Industry needs to disrupt through InnovationChanging our Thinking to determine a changed Outcome

Requiring a shifting mindset to create new methodologies:

Design with the end in mindDelivery structured correctly, planned & implemented earlyInnovative execution strategies are required in the front end Early definition and engineering integration to enable modularization

SUMMARY

Real competitive advantage is your people using their ingenuity to save your customers time or money, solve a problem, or make them feel good.” - Anne C. Graham - Managing Director, The Legendary Value Institute


A N

OPTU

MPLU

S PR

ESEN

TATION

Cre

atin

g V

alu

e th

rough O

ptim

ized P

roje

ct D

eliv

ery

Profilehttp://ca.linkedin.com/in/philipthomasoptumplus/

Consulting:www.optumplus.com

Experienced Thinking:www.smartwerke.com

Conversation:www.thinkworkplace.com

Email:[email protected]


Leadership & Management

Intrested in Enhancing client experience in engineering & construction - Full Version