INNOVATION: PRODUCT? PROCESS? Focus on PEOPLE!

my TRAVEL through INNOVATION

Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu

THE GOOSE HOLLOW INN PORTLAND - OREGON – USA

alessio cuccu - 2010

Alessio CuccuTraveller & amateur photographerDesign & architecture passionateMaterial engineer

TWITTER - @AlessioCuccu

WORLD talks about and trust so much


WHAT is INNOVATION

ACTUALLY ?


PROCESS INNOVATION?


THE ICE CUTTER in GINZA TOKYO – JAPAN


PRODUCT INNOVATION?


PIGS TOOTHBRUSH, maybe @ - K2013 FAIR DUSSELDORF - GERMANY



AHA HA HA JOKES & NOVELTIESEDIMBURGH - SCOTLAND

alessio cuccu 2013


“CRASH of CAPITALISM is INEVITABLE” Alexander Kosolapov painting

Cà Foscari University – VENICE - ITALYalessio cuccu - 2013

And thousands years ago

does INNOVATION exist ?



NECROPOLI MONTESSU VILLAPERUCCIO -SARDINIA - ITALY


PEOPLE

CHANGING place to live from a NATURAL “grotta”

to a HUMAN built place


STONE AGE


NURAGIC VILLAGE - UNESCO HERITAGEBARUMINI – SARDINIA - ITALY

alessio cuccu 2006


DESIGN WEEK 2011MILAN – ITALY

alessio cuccu 2011

THE PAST IS THE KEY TO THE FUTURE


SCULPTURE STONEEDIMBURGH – SCOTLAND

alessio cuccu 2013

THE METAL AGES


MARCO AURELIO EQUESTRIAN STATUEROME - ITALY

alessio cuccu 2009

COPPER

BRASS

IRONPresentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu

So, ancient eras are commonly related to MATERIALS which seem to lead

INNOVATION


GUN POWDER FIREWORKS


ADRITATIC SEA FIREWORKSROSOLINA MARE – ITALY

Alessio cuccu 2014

GLASS


NOTRE DAMEPARIS – FRANCE alessio cuccu 2007

In the 1800-2000 years we talk more about INDUSTRIAL REVOLUTION

&

ENERGYthan

MATERIAL's AGES



CLOSED COAL MINE – CARBONIA SARDINIA – ITALY

alessio cuccu 2014

COAL

LIGHT POWER


HECETA HEAD LIGHTHOUSE CAPE COVE – OREGON USA-


but

“OLD” MATERIAL are still with

us



TRANSATLANTIC DEPARTURES SANTANDER – SPAIN

alessio cuccu 2011

STONE


QUEEN MARY'S BATH HOUSE EDIMBURGH – SCOTLAND

alessio cuccu 2013

IRON

Still with us in

NEW WAYS

&SHPAPES



BBK – BRONZE STATUEBILBAO – SPAIN

alessio cuccu 2011

BRASS


BOSCO di SAN FRANCESCOASSISI – ITALY

alessio cuccu 2013

COPPER


FORTH BRIDGE – NORTH QUEENSFERRY – SCOTLAND

alessio cuccu 2013

IRON

POLYMER


RICHARD SERRA ART BASEL – SWITZERLAND

alessio cuccu 2014 -

IRON

Still with us together with

NEW MATERIAL



THE NEW CONTEMPORARY ART MUSEUMNYC – USA

alessio cuccu 2012

ALUMINIUM

CONCRETE


VITRA CAMPUS – WEIL am Rhein – GERMANY

alessio cuccu- 2014

STRUCTURAL GLASS


APPLE STORE NYC – USA

alessio cuccu 2012

POLYMERS


INSIDE THE ELEVATOR @ N.G. HAYEK CENTER – SWATCH GROUP GINZA – TOKYO - JAPAN


and

NEW

ENERGIES


OIL


OIL RAFFINERYSARDINIA - ITALY


FUEL


FUEL STATIONGALLIERA – BOLOGNA - ITALY


GAS


GAS SUPPLIER TEULADA-SARDINIA-ITALY


and

GREEN

ENERGIES



NIAGARA FALLSNIAGARA CITY – TORONTO - CANADA



Le GALLERIETRENTO-ITALY



WATER MILLBORGHETTO SUL MINCIO – VERONA -ITALY



TREES shaped by the windARBOREA – SARDINIA – ITALY






WIND TURBINESARDINIA - ITALY



WIND TURBINES IN THE SEAHOLLESUND BRIDGE – MALMOE - SWEDEN



SUNSETFONTANAMARE – IGLESIAS - ITALY






BO01 MALMOE - SWEDENalessio cuccu - 2010


SOLAR POWER PLANTDELTA DEL PO – ROVIGO - ITALY



SOLAR POWER PLANTEMILIA ROMAGNA - ITALY


WE EAT so much ENERGY

Not only for breakfast


ELECTRIC POWER


PICCADILLY CIRCUSLONDON - UK


ELECTRIC POWER


TIME SQUARENYC - USA


ELECTRIC POWER


TIME SQUARE - NYC

GINZA TOKYO - JAPAN



FRANCE PAVILLION ARCHITECTURE BIENNALE – I GIARDINI

VENICE- ITALYalessio cuccu - 2014


Till now

I showed you

MORE...


DESIGN MUSEUM EXHIBITIONLONDON - UK


Who are

WE

MISSING? Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu


YONGE & DUNDAS St. TORONTO - CANADA


PEOPLE!

FOCUS on PEOPLE Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu

PROCESS ?

PRODUCT ?

INNOVATION

PEOPLE DRIVEN INNOVATION


NeoRealismo – la nuova immagine in Italia 1932-1960CENTRO INTERNAZIONALE SCAVI SCALIGERI

VERONA - ITALYalessio cuccu - 2012

PEOPLE MOVE



BIXI – PUBLIC BICYCLE RENTTORONTO - CANADA


NO PEOPLE


GIRLS CYCLING & BICYCLECOPENHAGEN . DENMARK


PEOPLE ACT

IDEASPRODUCTS

EARLY ADOPTERSEXPERIENCEdisruption

INNOVATION



CONCEPT IDEA


PRODUCTINNOVATION

SHOWED

NOT USED


TWIZY RENAULT – FUORISALONE MILANO – ITALY

alessio cuccu - 2012 EARLY ADOPTER


PRODUCTINNOVATION

OWNED USED

EARLY ADOPTERS


AUTOSHARETORONTO-CANADAalessio cuccu - 2011


PEOPLENEW BEHAVIOUR

SHAREDNOT OWNED

MANY PEOPLE

PEOPLE LOOK for SHARING FUN



SUGAR BEACHTORONTO - CANADA


PEOPLE LOOK TO MEET TOGETHER



THE SERPENTINE – arch. SOU FUJIMOTOLONDON - UK


PEOPLE LOOK TO PLAY TOGETHER



LANDSCHAFTSPARK – INDUSTRIAL HERITAGE DUISBURG-GERMANY



ARCHITECTURE BIENNALEVENICE - ITALY

alessio cuccu 2012

REPEAT, and

INNOVATEagain


100% DESIGN - EARLS COURTLONDON - UK

alessio cuccu 2009

Leadership & Management

INNOVATION: PRODUCT? PROCESS? Focus on PEOPLE!