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In the first condition of this experiment, participants (Manchester United supporters) were asked to fill out questionnaires about their interest in Manchester United and the degree to which they identified as being a fan
Please simply fill out your answers to the questions honestly
I love Man Utd – I just wish
Scholesy was still playing!
Participants were then asked to walk across campus to another room where they would watch a video about football teams
Along the way an accident was staged in which a runner tripped and fell
The runner was either wearing a Manchester United shirt, a Liverpool football shirt or a plain t-shirt
I really love Man U but I don’t think Van Gaal’s
up to the job
Turn left out the door and head straight across the road
Participants were quicker and more likely to help the runner if they were wearing a Manchester United shirt than if they were wearing a Liverpool shirt or a plain t-shirt
In the second condition of this experiment, participants (still Manchester United supporters) were asked to fill out questionnaires about their interest in football and what they shared with other football fans
Please simply fill out your answers to the questions honestly
I love football – the
camaraderie is great!
Participants were again asked to walk across campus to another room where they would watch a video about football teams
Along the way they passed the same staged accident as in the first study
Again, the runner was either wearing a Manchester United shirt, a Liverpool shirt or a plain t-shirt
In this condition, participants were as likely to help the runner if they were wearing a Manchester United shirt or a Liverpool shirt
They remained less likely to help the runner in a plain t-shirt
Conclusions
1. Our social identity is malleable – we can be primed to think of ourselves as part of different groups
2. The degree to which we identify with other people at a moment in time, affects our behaviour towards them