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Copyright 2016 Link4Succes
How to Run an Established Company like a Start-upAre you ready for the new world in the 21st
century?
Copyright 2016 Link4Succes
What do…Exponential accelerating computer power, mobile
ubiquitous internet connectivity and Artificial Intelligence….
Urbanization, Aging population, Climate Change, Smart Cities….
Exponential growth in digitization of healthcare, entertainment, transport systems, roads and much else…..
New Business models that demonetize, dematerialize and democratize…..
Connected crowds that finance, create, solve and soon, everything else.…all have in common?
The new world
Copyright 2016 Link4Succes
They are the preconditions for a ‘perfect storm’
Will your company ‘survive’ the disruptive innovation that the storm will bring?
Are you ready to embrace the opportunities?
Do you know what to do?
The new world
Internet 1.0
Internet 2.0
Internet of Things +Big Data
+Exponential AI
Autonomous entities
First generation of adults that grew up with IoT and AI
Copyright 2016 Link4Succes
History and Future of Innovation
Exponential Computing Exponential Growth-Moore’s Law
Copyright 2016 Link4Succes
How will the ‘mostly linear’ Innovation Processes and their corporate contexts, that have served us well over the past 30 years, be reshaped through disruptive key global trends?
- Exponential Technologies- Ubiquitous Internet Connectivity - Urbanization and Megacities- Digital Health and Ageing population- Climate Change- Social Revolutions
Exponential growth of technology will disrupt businesses with higher impact proportional to significant, and growing information content.
Innovation going Forward
Copyright 2016 Link4Succes
1.Dematerialization: Physical Product become digitized and are distributed as ‘bits/bytes’ (Dematerialization)
• Consumer electronics product categories (Audio, camera, Video, GPS,… ) have largely been eliminated by Smart Phones
• Transportation: Not owning a car and instead use UBER • Miniaturization of products will have great impact in the environmental
sustainability
2. Demonetization: Reduces the value of a market segment (especiallyservices) through Business Model innovations• Skype & Whats app >> Long Distance calls• iTunes & Spotify >> Record stores• Amazon >> Book Stores• AirBnB >> Hotel Chains• Craigslist >> Classified Ads
Key impacts on Business Models
Copyright 2016 Link4Succes
3. Democratization: Availability of key technologies/applications to almost
everybody. Smartphones become the platform to access everything.• Computing power (Cloud computing)• Artificial Intelligence (on line virtual assistants, healthcare) • Unlimited competences/cost competitive resources (Crowd Sourcing, Crowd
Funding )• Unlimited education (Free or low cost >> on line Universities)• Communication (Smartphones, Internet, Whats app, Skype)
4. Industry and market boundaries are fading• The Convergence / Multiplication effect of many technologies will accelerate
even more the exponential growth of many applications, e.g Computing, Artificial Intelligence with 3D printing and Robotics
• The definition of an Industry is changing dramatically as boundariesbetween Industries fade and the digital technologies penetrate manyindustries
Key impacts on Business Models
Copyright 2016 Link4Succes
What do… Tesla, Amazon, Instagram, Airbnb, Uber,….
All have in common?
As ‘Purpose driven Start-ups’… they all disrupted incumbents…
using as their main tools ‘speed of lean Innovation’ and‘Experimentation through Iteration’
while leveraging
Digitization, Dematerialisation, Democratisation, Crowds and communities…..
Copyright 2016 Link4Succes
Transportation
Incumbents and Disruptors
Copyright 2016 Link4Succes
Digital Disruption is exponential, therefore faster, more powerful and efficient.
We have created a new methodology to Innovatethat is focusing on medium size companies and it will transform your company:
‘Exponential Disruptive Innovation’
How can we help you?
Iovating in the new world
Copyright 2016 Link4Succes
Innovating in the New World
Copyright 2016 Link4Succes
Globalization Transformative PurposeFlexibility Idea-Generation
Experimentation/Iteration Improvement
PivotingAdjacencies Exp. Techs
The Business world is not linear anymore
What is the Innovation focus in your company?- Sustaining, Business modelling, disruptive,….?
Which of the key global trends will affect you most and how?
Which of Exponentially Disruptive industry/market forces will affect you most?
What are the options to deal with Disruption? In what way do you need to enhance your Innovation
capability to embrace the opportunities? What are your options for Innovation set up and change? What are suitable and effective business model options? How do you optimize your team productivity? Where and how do you start?
Copyright 2016 Link4Succes
Some key questions to be addressed
Copyright 2016 Link4Succes
Leveraging resources and competences
Design ( Website , Logo , Marcom, Fiverr, Upwork, 99 designs, …) Collaborative Innovation/ideation (Spigit) Concept Design ideas (Kickstarter, Indiegogo) Concept Validation( Reward Crowdfunding e g Indiegogo) Computational resources (Amazon , Rackspace) On demand workforce (Freelancer, Mechanical Turk,. … ) Prototypes (Techshop) Video Commercials (Tongal)
Example: Open InnovationThe Importance of Communities and Crowds
Copyright 2016 Link4Succes
PROTOTYPING DEVELOPMENT SCALING
Incub. Acceleration Boost/Take-off
Start Experiment Scaling
PROTOTYPING DEVELOPMENT SCALING
Incub. Acceleration Boost/Take-off
In-House, 3rd party sub-contracted, ‘external’ or through partnering / acquisition with start-ups…. or both …….
The way ‘uncertainty’ is managed across the business creation stages differs….
Example: Innovate In-House or External
Key partnerships Key activities Value propositions Customer relationships
Traditional Retail: Self
Service, Pre and Post sales
Service, Personal
Assistants
Amazon: Self Service,
on line Automated
services,
Recommendations
Customer segments
Traditional Retail:
Mass or Niche Consumer
Market depending on the
concept
Amazon:
Mass consumer market
and
B2B (e.g Web Services)
Key resources
Traditional Retail
Supply Chain, Brand , Real estate
Amazon:Brand, Software and IT infrastructure, IP, warehouses and Fulfillment infrastructure
Channels
Traditional Retail:
Advertisements, Retail
Stores , Website
Amazon: Digital Ads,
Amazon.com, Mobile
apps, other websites
Cost structure
Traditional Retail : Personnel, Marketing and Real Estate (fixed
cost). Economies of scale
Cost or Value driven
Amazon: Fixed Cost, Cost Driven, Marketing, Economies of scale,
Technology , IT infrastructure and Content creation costs
Revenue streams
Traditional Retail :
Major Brand
manufacturers an
Regional Suppliers
+logistics partners
Amazon :
Manufacturers and
Suppliers + Logistic
partners
Network of sellers
+ Publishers
Traditional Retail:
Purchasing, Product mix,
Shopping Experience,
Customer Analytics,
Marketing Amazon: Purchasing, Customer
Analytics, Marketing, IT
Infrastructure, Design
and Outsourcing,
Fulfillment
Traditional Retail:
Convenience, low price,
Quality, Best value
OR
Prestige
Amazon:Higher Convenience,
Price, Variety.
IT Platform and Web
Services ( For Sellers and
B2B)
Traditional Retail: Product or Services Sales
Amazon: On line Product sales , Amazon Prime Subscription sales,
Web Services sales, Commission on sellers sales , eBooks sales
Copyright 2016 Link4Succes
Example: Business (re-) modelling
Understanding the new world
Transforming your business
Supporting your transformed
business
What is changing with innovation now? Implications of:
• Exponential Tech• Urbanization/Ageing
• Ubiquitous Connectivity • Digital Healthcare
How to prevent being disrupted? What do you need to change to innovate? Options for the new innovation set up How to run an established company like a start-up Business Model to suit your company
Ideation/New Concepts Navigating Across Cultures Team Effectiveness, Trust, Flow Productivity,
and results Transformation execution
Copyright 2016 Link4Succes
Our methodology addresses effectively
Copyright 2016 Link4Succes
Are you ready to embrace the opportunities?Do you know what to do?
We can help.
Please contact us:
www.link4success.com
Call For Action