SOCIAL NETWORKS AND BUSSINESS

COMMUNICATION

SAMIRAN CHATTERJEEASMITA DASGUPTAMONONITA MITRA

TYPES OF SOCIAL MEDIA PLATFORMS

HISTORY OF SOCIAL MEDIA

• Email• APRANET• LISTSERV• Bloggers, etc.

• Wikipedia• LinkedIn• Facebook• Google plus,

etc.

• Telegraph• Pneumatic post• Telephone• Radio

• Smoke signals by day and beacon fires by night were used by ancient people

ANCIENTPERIOD

EARLY

18th-19th CENTURY

20th CENTURY

THE

21st CENTURY

WAYS IN WHICH SOCIAL MEDIA CHANGED THE WAY WE WORK

CONNECTION

CAMPAIGNING

IMAGE

AVAILABILITY

WHY USE SOCIAL MEDIA?

IMMEDIATE BROAD INFLUENCE

EASY FREE

CUSTOMER FEEDBACK

BRAND LOYALTY

How Can SocialMedia Benefit Business?

.

.

Branded “Fan” Pages on Social Networking Sites

Information Disclosure

Employment Practices

Promotions and Contests

User-Generated Content

Promotions

Word-of-Mouth Marketing

HOW DOES BUSINESS GAIN FROM SOCIAL MEDIA?

RISKS OF SOCIAL NETWORKING IN WORKPLACE

COMPROMISED CONFIDENTIALITY

BANDWIDTH CONSUMPTION

LOST PRODUCTIVITY

MALWARE IDENTITY THEFT

AND DATA LEAKAGE

CONCLUSION

An effective management strategy towards corporate

networking will include atleast three key

components

ACCEPTABLE USE POLICIES

WEB FILTERINGEDUCATION

Thank you