ENGAGING YOUTH:

FINDING OUT WHAT THEY WANT

AND NEED

Teresa Penbrooke, MAOM, CPRE

Faculty and Co-Founder, GP RED

CEO and Founder, GreenPlay, LLC

PhD Student, North Carolina State University

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DURING THE WEBINAR PLEASE DIAL IN TO

THE CONFERENCE NUMBER

712.432.3900. CONFERENCE ID# 890590

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TODAY’S REMINDER EMAIL.)

DESKTOP EDUCATION FOR PARKS AND

RECREATION

WELCOME AND SIGN-IN

Please sign in (by typing in the chat box):

• Your Agency Name

• The number of people watching/attending the webinar from your agency today

• What is the name of the person who will be inputting answers into the webinar application

PLEASE WELCOME TERESA

PENBROOKE, MAOM, CPRE

• CEO AND FOUNDER - GREENPLAY, LLC

• WWW.GREENPLAYLLC.COM GREENPLAY HEADQUARTERS PHONE: 303-439-

8369

• PHD STUDENT AND RESEARCH ASSISTANT

• NORTH CAROLINA STATE UNIVERSITY – DEPARTMENT OF PARKS, RECREATION, AND TOURISM MANAGEMENT

• HTTP://CNR.NCSU.EDU/PRTM

• FACULTY, RESEARCHER, AND SECRETARY OF THE BOARD – GP RED

• DIRECTOR – HEALTHY COMMUNITIES RESEARCH GROUP

• WWW.GPRED.ORG MINDMIXER: WWW.GPREDVIRTUALTHINKTANK.ORG

•

LEARNING OUTCOMES

• DIFFERENTIATE AND COMPLEMENT

BETWEEN INFORMATION GATHERING

VS. YOUTH ENGAGEMENT

• IDENTIFY THE DIFFERENT TYPES OF

CURRENT YOUTH ENGAGEMENT TOOLS

AND WHAT THEY TYPICALLY ENTAIL

• DISCERN HOW THE VARIOUS

INNOVATIVE METHODS WORK, WHICH

TOOLS TO USE WHEN, AND CREATE

AN ACTION LIST

Information Gathering Vs.

Engagement

COMMUNICATION CHALLENGES

• LACK OF SHARED VISION AND MISSION

• DISSATISFACTION WITH CURRENT DATA

• POLITICAL ROADBLOCKS

• POWER STRUGGLES

1 SULLIVAN ET AL., (2001). RESEARCHER AND RESEARCHED-COMMUNITY PERSPECTIVES: TOWARD BRIDGING THE GAP. HEALTH

EDUCATION & BEHAVIOR, 28, 130-149.

“You cannot alienate and influence at the same time.”

Chris Dropinski, CPRESenior Principal and Managing MemberGreenPlay, LLC

NECESSARY CONDITIONS TO

REDUCE/ELIMINATE BIAS

NEED SHARED

GOALS

An Overview of Community-Based Participatory Research (CBPR)Gail Coover, PhD, Executive Director, WI Alliance for Minority Participation

www.cbprcurriculum.info

“It not enough to invite them to the table, you have to have them help set the menu and prepare the meal.”

Carolyn Finney, PhDProfessor in Environmental Science, Policy and Management at the College of Natural Resources at the University of California, Berkeley

SOCIAL ECOLOGICAL MODEL

Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Cambridge, MA: Harvard University PressModel version - Jane Moore, PhD, RD

KNOWLEDGE, ATTITUDES, SKILLS

• SUCCESSFUL COLLABORATIONS:

• EARLY INVOLVEMENT OF COMMUNITY

• POWER SHARING

• MUTUAL RESPECT

• COMMUNITY BENEFIT

• CULTURAL SENSITIVITY

Don’t ask a question unless you can live with ANY

answer you get

Building Trust

Some Public Assessment & Information Gathering Tools

Who Users Citizens/ Voters Key StakeholdersStaff & Decision MakersPartners & Alternative Providers

Project TeamConsultants

Methodologies

Quantitative and Qualitative

Intercept SurveysFocus GroupsQuestionnairesVarious Group Process TechniquesSWOT AnalysisMindMixerPhotovoiceUmapBehavior MapSOPARC

Public MeetingsStatistically-Valid SurveyBoard/Commission MeetingsWebsitesOther Media OutletsNominal Group ProcessSWOT AnalysisDot-ocracy

Individual InterviewsSmall Group MeetingsSWOT

FacilitationInventoryTrendsDemographicsBenchmarkingBest Practices

Outcomes IssuesNeedsSatisfactionWillingness to PayDesired AmenitiesIdentityStakeholdersUsageImpacts

SupportConsensusEducationFunding TolerancePriorities

OpportunitiesConstraintsGap AnalysisSpecial InterestsPolitical/ Historic IssuesNiche Markets

RecommendationsPoliciesStaff & Strategies DevelopmentSustainabilityLevel of ServicePartnershipsBusiness PlanningFundingCapital Plans Action Plans

CONSENSUS?• OPINION OR POSITION

REACHED BY A GROUP

AS A WHOLE

• GENERAL AGREEMENT

OR ACCORD

• MAY NEED OBJECTIVE

3RD PARTY

• “CAN LIVE WITH”

Structure

Open, structured, or semi-structured?

TYPES OF INPUT – MIXED METHODS

• QUALITATIVE

• CREATE HYPOTHESES

• GENERATE A DEEPER

UNDERSTANDING OF THE

ISSUES

• GENERATE OPTIONS

• GAIN PERSPECTIVE

• QUANTITATIVE

• TEST HYPOTHESES

• PRIORITIZE OPTIONS

• RANK WHAT IS MOST

IMPORTANT

• FIND COMMON GROUND

QUANTITATIVE

• RANDOM STATISTICALLY-VALID SURVEYS

• VOTING GAMES

• REPRESENTATIVE OF THE

WHOLE

• RANDOM-CONTROLLED

TRIALS

QUALITATIVE

• FOCUS GROUPS

• STAKEHOLDER INTERVIEWS

• INTERCEPT SURVEYS (USERS)

• ON-LINE FORMATS

• PUBLIC MEETINGS

MEETING TECHNIQUES

• AGENDA STRUCTURING

• SWOT ANALYSIS

• VISIONING

• DOT VOTING

• MAPPING

• IF I HAD $100 TO SPEND

• AFFINITY DIAGRAMMING

• OPEN HOUSE

• INTERACTIVE POLLING

• CHARRETTES

Tools

SETTING THE STAGE

• EVERY TIME – CLEARLY LAY OUT:• THE PURPOSE

• WHAT HAS LED UP TO THIS POINT/WHAT DOYOU KNOW TO DATE

• THE TOTAL PROCESS

• WHERE THIS PARTICULAR EFFORT FITS IN

• NEXT STEPS

• WHO FINALLY DECIDES

• TIMEFRAME

The Parking Lot

SYSTEM-WIDE ANALYSIS

• HEALTH IMPACT ASSESSMENTS

• HCRG SURVEILLANCE AND MANAGEMENT

TOOLKIT

• WALK AUDITS

• MASTER PLANS

• NEEDS ASSESSMENTS

Youth Specific

Surveying

Relationship with Schools

Component-Based

Inventory and

LOS Analysis

In GIS

Assets – Walkability• Components

• Access / Location

• Functionality

Affordances (Programs) Analysis

SAFE ROUTES TO PLAY A CHILD-CENTERED TRANSPORTATION

INITIATIVE

SAFE ROUTES TO PLAY OBJECTIVES

COMMUNITY ASSESSMENT TOOLS

FUNDING MECHANISMS

PROMOTE AWARENESS

ACCEPTED PLANNING PRACTICES FOR TRANSPORTATION, COMMUNITY, AND TRAILS PLANNERS

PARTNERSHIPS – WITH KEY GOVERNMENT, ACADEMIC, NON-PROFIT AND BUSINESS ENTITIES

COMMUNICATE THE VALUE OF A CHILD-CENTERED ACTIVETRANSPORTATION MODEL

What if all children had the opportunity to safely bicycle,

ski, skate, scoot, or walk to their play destinations?

For more information, contact Cindy Heath, cindyh@gpred.org

SITE – SPECIFIC ANALYSIS

• SITE - SPECIFIC MASTER PLANS AND STUDIES

• SOPARC, SOPARNA, SOPLAY, ISOPARC

• MICROSCALE AUDIT OF PEDESTRIAN

STREETSCAPES (MAPS)

• THE COMMUNITY PARK AUDIT TOOL APP

(ECPAT)

• SAFE ROUTES TO SCHOOL

BEHAVIOR OBSERVATIONS AND

MAPPING (NLI PROTOCOLS)

Tools

Moore and Cosco, NSCUNatural Learning Initiativehttp://www.naturalearning.org/

PHOTOVOICE

Youth Engagement Tools

MENTAL MAPPING

Umap

Photovoice or GP RED orDennis and Gaulocher, Photo Mappinghttp://videos.med.wisc.edu/videos/6900

Dr. Pamela Wridt

Childrens Environments Research Group

www.cergnyc.org

Lynch, Kevin (1960). The Image of the City. Cambridge MA: MIT PressGould, Peter; White, Rodney (1993). Mental Maps. New York: Rutledge. p. 93.

ONLINE ENGAGEMENT AND RESEARCHPROJECT – SPECIFIC WEBSITES AND…

• FLICK, U. (2014) AN INTRODUCTION TO QUALITATIVE RESEARCH (5TH

ED.). “ONLINE QUALITATIVE RESEARCH”, PP. 117 – 121, THOUSAND

OAKS, CA: SAGE

• KOZINETS, R.V.. (2010), “NETNOGRAPHY: THE MARKETER’S SECRET

WEAPON”; WHITE PAPER AVAILABLE AT:

HTTP://INFO.NETBASE.COM/RS/NETBASE/IMAGES/NETNOGRAPHY_WP.PDF

• MAROTZKI, W., HOLZE, J., AND VERSTANDIG, D. (2014) “ANALYZING

VIRTUAL DATA“, IN U. FLICK (ED.), CHAPTER 31, PP 450 - 463. THE

SAGE HANDBOOK OF QUALITATIVE DATA ANALYSIS. LONDON: SAGE

• PLACE MATTERS, TOOLS FOR COMMUNITY ENGAGEMENT, SUMMARY

CHART PROVIDED, ADDITIONAL INFORMATION IS AVAILABLE AT

WWW.PLACEMATTERS.ORG

Tools

https://ukyouthblog.wordpress.com/

Presented by MindMixer

MindMixer

MindMixer is an online community engagement tool designed to supplement other outreach (public meetings, focus groups, etc.) through ongoing web and mobile dialogue.

Engage with other community members to help up answer specific questions, prioritize, suggest new ideas, etc.

www.engage.wakeforestnc.gov

BOULDER SKATEPARKCITY OF BOULDER, COLORADO

• 13,000 SF concrete park

• $869,000 cost (2001)

• Over $300,000 in

partnered “alternative

funding” revenue

• Public art with Arts

Commission

• Grants, sponsorships,

and in-kind donationsYouth Skatepark

Advisory Committee

BOTTOM LINE – WHAT WORKS?• YOUTH FOCUS GROUPS

• YOUTH ADVISORY BOARDS

• RELATIONSHIP WITH SCHOOLS

• TRUSTED LEADERS

• GOING TO THEM

• ASKING

• PIZZA

Tools

CONSISTENT PLANNING AND MESSAGES

• COMPREHENSIVE PLAN

• MASTER PLAN

• STRATEGIC PLANS

• BUSINESS PLANS

• IMPLEMENTATION AND WORK PLANS

• BUDGETS

• COMMUNICATIONS AND MARKETING

• STAFF AND VOLUNTEER TRAINING

Tools

EXERCISE AND YOUR ACTION PLAN

WHAT DO YOU NEED TO DO?

• __________________________________

• __________________________________

• __________________________________

• __________________________________

• __________________________________

Tools

Questions?

Call or Email

Teresa Penbrooke, MAOM, CPRE

PhD Student and Research Assistant

NCSUFaculty and Researcher, GP RED

www.GPRED.org

CEO and Founder, GreenPlay, LLC

www.GreenPlayLLC.com

303-870-3884TeresaP@GPRED.orgtlpenbro@ncsu.edu

PLEASE THANKS TERESA PENBROOKE,

MAOM, CPRE

• DIRECT (MOBILE): 303-870-3884 EMAIL: TERESAP@GREENPLAYLLC.COM

• CEO AND FOUNDER - GREENPLAY, LLC

• WWW.GREENPLAYLLC.COM GREENPLAY HEADQUARTERS PHONE: 303-439-8369

• PHD STUDENT AND RESEARCH ASSISTANT

• NORTH CAROLINA STATE UNIVERSITY – DEPARTMENT OF PARKS, RECREATION, AND

TOURISM MANAGEMENT

• HTTP://CNR.NCSU.EDU/PRTM

• FACULTY, RESEARCHER, AND SECRETARY OF THE BOARD – GP RED

• DIRECTOR – HEALTHY COMMUNITIES RESEARCH GROUP

• WWW.GPRED.ORG MINDMIXER: WWW.GPREDVIRTUALTHINKTANK.ORG

•