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Empathy: Beyond the Hype
Dangerous, Essential
or Misunderstood?
Katherine Kirk
Pawel Brodzinski
HIPPIE KATHERINE
SKEPTICAL PAWEL
Collective intelligence was
much more predictive in terms
of succeeding in complex
tasks than average individual
intelligence or maximal
individual intelligence.
Anita Woolley
Source: Anita Woolley: Collective Intelligence in Human Groups
There’s no correlation
between individual
intelligence and
collective intelligence
Source: Anita Woolley: Collective Intelligence in Human Groups
Drivers of high collective
intelligence
Social perceptiveness
Evenness of communication
Google’s intense data
collection and number
crunching have led it to the
same conclusions that good
managers have always known.
In the best teams, members
listen to one another and show
sensitivity to feelings and needs.
Source: http://mobile.nytimes.com/2016/02/28/magazine/what-google-learned-from-its-quest-to-build-the-perfect-team.html
Empathy earns money
UX at CapGemini: https://www.linkedin.com/pulse/how-empathy-maps-can-
increase-your-business-revenue-19-pratik-agrawal
UX at AirBnB: http://www.paulboomer.com/empathy-creates-bond-with-
customers-higher-profits/
Client retention in consulting:
http://blog.theentrepreneursadvisor.com/2011/02/increase-revenue-
awesome-customer-service/
Hospitality in hotel industry: http://ehotelier.com/insights/2016/08/10/empathy-
secret-hospitality-customer-service-sales/
Social responisbility at Tetra Pak: http://knowledge.insead.edu/csr/social-
entrepreneurship/increase-revenues-with-csr-2572
Perceptiveness
versus
Co-feeling
Sympathy
versus
Empathy
versus
Compassion
More Compassion
Better Collective
Intelligence
More Compassion
Better Collective
Intelligence
More Respect
More Compassion
Better Collective
Intelligence
More Respect Improved
Communication
More Compassion
Better Collective
Intelligence
More Respect Improved
Communication
More Compassion
Better Collective
Intelligence
More Respect Improved
Communication
Better Business Outcomes
NOTION OF EMPATHY
Sympathy
Empathy
Compassion
Perceptiveness
NOTION OF EMPATHY
Sympathy
Empathy
Compassion
Perceptiveness
Inter-being!
Thank you
Katherine Kirk
Pawel Brodzinski