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Driving SUBSTANTIAL SOCIAL CHANGE through Entrepreneurship

Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

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“Driving Social Change Through Entrepreneurship” was an intense session that made the following key points: 1. Social entrepreneurs must evolve to the point where they understand themselves better in terms of their true motivations – that is when they can be responsible to the people whose lives they impact 2. Just good intentions are not enough, and “conscious risks” rather than “calculated risks” lead to more powerful solutions 3. Understanding deep context of the problem area is important in order to avoid solutions that create other or bigger problems 4. A mindset is required that tools, skills and expertise be acquired through collaboration and learning, rather than by relying on expertise gained earlier 5. Entrepreneurship could solve social problems faster than governments or organizations, and the time is right in India today. In summary, find your “inner genius” and act, rather than just be another expert in the landscape..

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Page 1: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

Driving SUBSTANTIAL SOCIAL CHANGE

through Entrepreneurship

Page 2: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

1. Entrepreneurship?

2. Social and Business Entrepreneurship

3. A reality check!

4. What is substantive social change?

5. Beyond the “Game Changing Widget”

Page 3: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

Entrepreneurship?

Page 4: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

“Entrepreneurship is the pursuit of opportunity

beyond resources controlled.”

Dynamics of Entrepreneurship

Prof. Howard Stevenson, HBS

How do you understand entrepreneurship?

Page 5: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What are the risks of entrepreneurship?

Page 6: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

Social and Business Entrepreneurship

Page 7: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

How are social and business entrepreneurship similar?

How are they different?

Social and Business Entrepreneurship

Page 8: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

A successful market solution: • Meets a current need. • Is cost effective to produce

and sell.• Has satisfied users/

customers.

However:• All market interventions

affect/ influence the society in which it exists.

• The impact of the solution on the larger system is not factored in.

Social change and Market change.

Page 9: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

A Social Solution• Creates shifts in the system.• When systems changes, the

problems change. • Most change is unintended.• These have can create new/

larger problems.• A social problem is not like

an engineering or marketing problem.

Social change and Market change.

Page 10: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

Traditional response:“Do no harm”

More useful response: “ Do Help, but with both eyes open”

Social change and Market change.

Page 11: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

How do you understand safety nets?

What are the pros and cons of a safety net?

Has anyone ever created change without a safety net?

Safety Nets

Page 12: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

So why don’t we do it?

• A growing softness• We take ‘calculated’

Risks only• We are dependent upon

external sources of inspiration

Page 13: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

A reality check!

Page 14: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

Most of us have never had it so good!

We have been beneficiaries of:• Rising wages and costs in the

West – and our skilled/ semi-skilled workforce

• Opening up of our economy since 1991

• Our ‘demographic dividend’• Large domestic market • A recently liberated

entrepreneurial class

India’s ‘prosperity’ and ‘stability’ in

context:

Page 15: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

- Possible economic collapse- Retreating GDP and job losses- Inter-Religious conflict- Global warming- Floods, famines, earthquakes- Mass migration- Collapse of nation states- National and International conflicts- Chauvinism, Parochialism, Xenophobia- Breakdown of family & other institutions- Retreat of moderates and peace makers

Things are worse than we’d like to believe:

Page 16: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What is Substantive Social Change?

Page 17: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What do you consider a substantive social change?

Page 18: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What is YOUR motivation?

Create a kick-ass solution that can: ü Make a splashü Make other solutions obsoleteü Attract tons of VC fundingü Take your company publicü Impress classmates at IIT/IIMü Rock the worldü Solve your boredom problemü Get you laidü Make a difference to the worldü Address a substantial and

timely problem

Creating substantive Change

(in you)

Page 19: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What is YOUR motivation for creating social change?

This is no ordinary question!It requires: 1. Knowing yourself2. Challenging assumptions about

your self3. Questioning your assumptions

about the world4. Reordering your priorities5. Taking conscious, but

‘uncalculated’ risks6. Giving up your security

And this is merely the self-reflection part of the exercise

Creating Substantive Change

(in you)

Page 20: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What is the substantial change you wish to create?

1. Why? 2. How do you define the

problem? 3. How invested are you in

your potential solution?4. How willing are you to learn

more about the context?

Creating Substantive Change

(in society)

Page 21: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What is the substantial change you wish to create?

• Is it going to make a difference to 1 person, a village, a city neighbourhood, state, country or the world?

• Is the life time of the solution a week, a month, a year, five years or more?

Creating Substantive Change

(in society)

Page 22: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

More questions for the curious!

• What is the environment that gives rise to this problem?

• Who does this problem affect most?

• Who will benefit most by it being solved?

• How will the solution affect the social/ political relations.

• What is the worst that can happen if you solve it?

• What is the worst that can happen if you don’t?

Creating Substantive Change

(in society)

Page 23: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

What do you bring to the table?

• Why you? • Why not you?

You are not alone• What is your genius? • How can you discover and

develop your genius? • Where can you and your

genius make the greatest impact?

• How can you connect with others who are sympatico?

Creating Substantive Change

(in society)

Page 24: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

Beyond the “game changing widget”

Page 25: Driving Social Change Through Entrepreneurship - Ashok Panikkar, Director Meta-Culture

• Collapse of Family• Anarchy and Autocracy• Youth unrest• Uncontrollable internal and

external migration• Increased racial, religious and

ethnic conflict• Militias control cities• Retreat of moderates and peace

makers• Maoists and other insurgencies• Deteriorating law and order• Human rights violations• Judicial backlog• Corruption in key institutions• Collapse of Pakistan, Bangladesh• Exodus of NRIs from Gulf states

TAKE YOUR PICK!• Possible economic collapse• Retreating GDP and job losses• Inter-Religious conflict• Global warning• Floods, famines, earthquakes• Mass migration• Collapse of societies and

nation states• National and International

conflicts• Chauvinism, Parochialism,

Xeophobia• Retreat of moderates and

peace makers