Day of Facts: Taking a Stand to Share Our Truths

Taking a Stand to Share Our Truths

Alli Hartley & Mara Kurlandsky

MuseumNext Portland 2017

MuseumNext Portland 2017 #DayofFacts









dayoffacts.org

Revolutions start with a toolkit:

● Data on how the public perceives museums

● Suggestions for what to post● Other participants willing to

be identified● Best practices on social

media● What to do if you meet a troll






● 350 institutions on Twitter, Instagram, and Facebook

● Nearly 50K Tweets & Instagrams using the hashtag

● ≈ 1,500 Tweets related to the campaign

● ≈ 475 Instagrams related to the campaign

● ≈ 200 Facebook posts relating to the campaign

● #DayofFacts trended on Twitter for several hours

● @DayofFacts finished with over 3,000 Twitter followers


“We saw a huge jump in the amount of engagement on our page from #DayofFacts. We

focused our posts on immigration to our area and on many posts saw people sharing their

own family stories about immigrating to the United States.”—W.K. Gordon Center for

Industrial History of Texas

“We had an overwhelmingly positive response to our involvement, and saw engagement

from a couple of our fellow Chicago institutions, too. It was a great experience and we saw

tremendous engagement.”—Chicago Academy of Sciences

“Our #DayofFacts posts really resonated with people. We saw huge spikes in both

engagement and followers during the day and after.”—Newberry Library

70% of survey respondents said that their #DayofFacts posts received more engagement than usual



Participants by state and by country


“Thank you for organizing the event; it helped me push our institution to become more relevant in the stories we tell.”—W.K. Gordon Center

“This initiative seemed very effective in underscoring our museum’s commitment to inclusivenessand integrity…”—Noguchi Museum

“It was a positive and affirming way to network and show solidarity....”— Job Carr Cabin Museum

“The event empowered my colleagues and me to take a stand for information and facts during a time when we wanted to do something but weren’t quite sure what to do.”—Gustavus Adolphus College

“This was, for us, a great exercise in truth and fact-telling as we move forward in re-interpreting our complex past as a historic house museum and former country estate.”—Reynolda House Museum

“Thank you for organizing so our collective voices could rise up and be heard. What an impact we made together.” — Riverside Art Museum




And those are the facts.

Thank you!

Alli Hartley @allihartley1

Mara Kurlandsky @mkurlandsky

Visit dayoffacts.org to see the full archive + media coverage

Leadership & Management

Day of Facts: Taking a Stand to Share Our Truths