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Business Communication Best Practices
Trevor Marshall
ORG535 – Contemporary Business Writing and Communication
Colorado State University – Global Campus
Dr. Keith Pressey
November 20, 2016
COMMUNICATION
AND ETHICS• Loss of trust has a lasting effect on an
organization and can happen in many different ways. (Bonime-Blanc, 2014, pg. 1).
– A companies reputation, and ultimately trust, is constantly on the line.
• “Reputation risk and opportunity can hurt or enhance a product or service” (Bonime-Blanc, 2014, pg. 1).
– The risk and opportunity can effect any size organization in many different ways.
Communication Case Study –
Takata Airbag• Takata attempted to cover up
manufacturing issues it was having
with airbags (Atiyeh, 2014).
• Key stakeholder trust was lost.
– Customers - Major Automobile firms
– Executive Reputations
– Relationships with regulators
• Reputation of company suffered
unrepairable damage due to industry
and importance of safety.
– Loss of key accounts means no viable
business moving forward.
Source: http://blog.caranddriver.com/massive-takata-airbag-recall-everything-you-need-to-know-including-full-list-of-affected-vehicles/
INTERCULTURAL
COMMUNICATION• Diversity has the opportunity to unlock innovation and
drive substantial growth.
– Executives must embrace and believe in this potential.
• Employees at firms that embrace inherent and acquired diversity out-innovate and out-perform others.
– Up to 45% likelier to improve market share and 70% more likely to develop a new product line.
• Leaders must give diverse voices equal air-time to straight white men.
– Nearly twice as likely to unlock value driving insight.
(Canas & Sondak, 2014)
Video
(You Tube, 2016)
Business
Presentations
• A Presentation is A…
Performance!
(You Tube, 2016)
DIGITAL MEDIA
• Twitter offers a great opportunity for intercultural engagement. –Makes it easier to connect with others
across cultural divides.
–Businesses should take advantage of this and capitalize on the opportunity it provides.
(Guffey & Loewy, 2015)
BUSINESS REPORTS
• INFORMAL REPORTS
– Used to
• Analyze, Sort, Interpret Statistical Data
• Use Tables
– Help for
• Drawing meaningful conclusions
• Make practical recommendations
– Organize
• Logically and provide reader cues
Case Study - AMAZON• Jeff Bezos - CEO
• NO Presentations• All proposals delivered in
draft• All attendees of meeting
must read entire draft and provide feedback from their conclusions
(Guffey & Loewy, 2015)
Conclusion
• Business Communication is important in many areas.
• Communication and Ethics are intertwined for organizations today.
– Your reputation is at stake
• Digital Media and Email are two predominant forms are business communication.
– Follow the 3x3 writing process
• Business Reports can be both formal and informal, depending on your audience.
References• Atiyeh, C. (2014). Massive Takata airbag recall: Everything you need to know, including full list of affected
vehicles. Retrieved from http://blog.caranddriver.com/massive-takata-airbag-recall-everything-you-need-to-know-
including-full-list-of-affected-vehicles/.
• Cañas, K. A., & Sondak, H. (2014). Opportunities and challenges of workplace diversity: Theory, cases, and
exercises (3rd ed.). Upper Saddle River, NJ: Pearson.
• Guffey, M. E., & Loewy, D. (2015). Business communication: Process & product (8th ed.). Stamford, CT: Cengage
Learning.
• Bonime-Blanc, A. (2014, May 8). The global ethicist: Risk and opportunity – the role of stakeholder trust.
Retrieved from http://www.ethicalcorp.com/stakeholder-engagement/globalethicist-risk-and-
opportunity-role-stakeholder-trust
• You Tube. 2016. Retrieved from https://www.youtube.com/watch?v=zH3ZDjvIULs#.
• You Tube. 2016. Retrieved from https://www.youtube.com/watch?v=dEDcc0aCjaA.