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Corporate Innovation Framework
Corporate Startup Summit International – Zurich – April 28
Pascal A. Miserez
Collecting, discussing and mapping-out Corporate Innovation practices
> Practices applied to Corporate Innovation challenges
> Reasons for being successful or a failure
> Goals you addressed with the practices deployed
In order to build-up the knowledge maps
> Write down practices, dos and don'ts as well as goals on large color post-its
> Your facilitator will position the post-its on the knowledge map
> Amend existing post-its with your own experience
Building a Corporate Innovation Framework
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In your experience…
> which practice has proven successful?
> are there variants of the practice?
> which goal did you aim for?
> why did you achieve the goal?
> why did you miss the goal?
Key Questions
to identify practices, goals, dos and don'ts
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Approach/
Methodology/
Principles
Alternative/
Variant/
Extension
Worked well/
Proved successful/
Suitable forDid not work well/
Proved a failure/
Not suitable for
Goals/
Interest/
Motivation
We organize our joint knowledge in eight different subject areas
1. Organization – Organizational Structures, Identity, Brand
2. Governance – Ownership, Leadership, Management
3. Funding – Financing – Seeding, Growing, Harvesting
4. Resourcing – Talents, Teams, Partnerships
5. Collaboration with Marketing & Sales – Customer and Public Relations
6. Collaboration with Corporate Services – Internal Services, External Services
7. Approach, Methodology – Getting it right
8. Culture – Corporate Culture, Leadership Culture, Innovation Culture
Corporate Innovation Framework Domains
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1. Choose a few different subject areas (domains) to contribute to
2. Identify the workstations numbers and locations in the room
3. Start with the first workstation
4. Contribute to the knowledge map by adding new or amending existing practices
5. Move on to the next workstation whenever you want – visit as many workstations as you want
6. After 50 minutes, we stop building knowledge maps
7. Please rate the overall workshop experience on the flipside of the workstation you stopped working
8. Please provide us feedback on how to improve the workshop experience
Workshop Rules
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You may expect
> A rewarding discussion and documentation of your joint knowledge
> Short summary of every subject area (domains)
> Plus: A collection of proven practices and links to further readings from our workshop facilitators
> Available as a download for all workshop participants
Workshop Outcome
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A big thank-you to everyone contributing,
our workstation facilitators, and our partner companies
1. Fredi Schmidli - Organization
2. Norbert Zeller - Governance
3. Joeri Gredig - Funding
4. Daniel Berg - Resourcing
5. Roman Hofmann - Collaboration with Marketing & Sales
6. Gernot Sauerborn - Collaboration with Corporate Services
7. Adrian von Orelli - Approach, Methodology
8. Arthur Buck - Culture
Credits
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Pascal A. MiserezSenior Partner & CEO
> itheca Group
> Badenerstrasse 21, CH-8004 Zürich
> vox +4161 385 3838 > fax +4161 383 0100
> mob +4179 3204123 > @ithecaGroup
> www.itheca.com > [email protected]
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Thank you for sharing - enjoy the workshop!
