Creativity & Innovation - Week 13

Creativity + InnovationKevin Popović, B.A., M.S.

© Kevin Popović, SDSU Creativity + Innovation

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Session 1.13

• Welcome• Roll, Admin• Game • Review Individual

Project + Memo


• Review Best of Student Projects

• Review Group Projects Reqs.

• Guest Speaker


One Word, One StoryA Game of Creativity and Collaboration

Individual Project + MemoCreativity & Innovation


Individual Project + Memo

• Develop a creative product or service• Be novel, useful, have market potential• Write 1-page memo mapping ideas to what you have

learned in class that will insure effectiveness of your idea• Select a creativity exercise or technique, apply to your

idea, document.• Apply what you have learned (50%)• 1:00 presentation of concept, explain thinking, sell your

idea (50%).


Individual Presentation Requirements

• 1:00 Presentation (:50 – 1:00) (10)• Presentation timed by instructor• Loss of points per second under or over parameters (i.e., :45

presentation minus 5 points of possible 10)• Product, service or idea must demonstrate creativity and innovation

• The ability to transcend traditional ideas, rules, patterns and relationships.• Is this product, service or idea creative? (10)• Is this product, service or idea innovative? (10)• Does the product, service or idea have market potential? (10)• • Presentation must be creative and innovative (10)


Individual Memo Requirements

1. Explain the influence of problem solving techniques, processes, and /or environmental conditions on the creativity for this product, service or idea. (10)

2. Describe your innovation process (the innovation value chain, the role of champions, and / or the commercializing an innovation) for your product, service or idea. (10)

3. Explain the process involved in applying creativity effectively to your creative idea or innovation. (10)

4. Analyze what you have learned from the practices you applied to facilitate your own creativity and innovation. (10)

5. Relate a critical issue from a case study in class (Shanghai Tang, Coolburst, etc) to your product, service or idea. (10)


Best of Individual Project + MemoStudent Presentations


Design Thinking Group ProjectCreativity & Innovation


Design Thinking Group Project

• Groups of 5• Apply a design thinking approach to develop a new

product or service• 3:00 Creative presentation• Include project overview (memo)• Grades = group presentation (50%, memo (30%),

individual evaluation (20%)• Survivor rules apply


Group Project Requirements

• Submission of concept (2) weeks in advance for review and approval (25)• Product, service or idea must demonstrate creativity and innovation

• Is this product, service or idea creative? (10)• Is this product, service or idea innovative? (10)• Does the product, service or idea demonstrate design thinking? (5)

• 5:00 Group Presentation (4:30 – 5:30)• Presentation timed by instructor• Loss of points per second under or over parameters (i.e., 5:45 presentation minus

30 points of possible 50)• Presentation must be creative and innovative (40)• Every group member must contribute to presentation (10)


Project Overview Requirements

• Describe your team’s innovation process (the innovation value chain, the role of champions, and / or the commercializing an innovation) for the development if your product, service or idea. Where did this idea come from, how did it evolve? (20)

• Explain the influence of problem solving techniques, processes, and /or environmental conditions on the creativity for this product, service or idea. What did you learn in class that you applied to this concept? (20)



• Analyze what you have learned in class from design thinking practices that you applied to facilitate your group creativity and innovation. Show drawings and evolutions of drawings that demonstrate your process. (20)

• Relate a critical issue from a case study in class (Shanghai Tang, Coolburst, etc) to your product, service or idea. Share what you learned from the readings that impacted your decision making and project management. (20)



• Evaluation of your team member’s performance through your project development process with an explanation of how each contributed towards your projects success. (20)


Live Stream of Group ProjectsA Demonstration of What We Have Learned


Final Exam 12.17Everything is fair game.


Scott Bechtler-LevinExecutive Director, Entrepreneur


Be Awesome.Bring your best to your projects.


Leadership & Management

Creativity & Innovation - Week 13