Creativity + Innovation 1.7

Creativity + Innovation 1.7Kevin Popović, B.A., M.S.

© Kevin Popović, SDSU Creativity + Innovation

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Session 1.7

• Welcome• Roll, Admin• Quiz• Chapter 6• Quiz


• Reading• Guest Speaker• Design Thinking

Exercise• Mid-Term

Guest Speaker | Mark SchmidFounder & CEO, ArtFunction Group of Companies


Make A Better: Carabiner Key ChainA Game of Design Thinking and Collaboration


The Problem StatementDesign the next gen carabiner keychain:

• Look to female market• Tools you need everyday• Tools that can attach / be part of a

keychain



Quiz: Leadership:Fostering Systemic Creativity

Chapter 6 of Creativity, Inc.


Leadership:Fostering Systemic Creativity

Chapter 6 of Creativity, Inc.

Leadership: Fostering Systemic Creativity

• Class Discussion: What does systemic creativity mean to you?




• Guidant: Leaders want to maintain an entrepreneurial character

• Company grows large enough that bureaucracy threatens to dampen speed, risk taking, atmosphere



• “We could see some of the entrepreneurial nature of our company fading, and we needed to catch it in time.”

• “We could lose people as we scaled up.”• “If we didn’t stay creative, we would not

survive.”



• Less pressure, more holistic• Assess current state of creativity• Convened staff, focus groups• Examined companies with reputations for ongoing

creativity• Examined self vs. creative profiles• Examined models of corporate structure• Top down, bottom up, brushfire approach



• “The idea is for everyone to learn to understand that they are responsible people in a changing world, to show how to take control of their lives and their work, and how to speak what they believe.”



• Next round of training is planned to focus directly on building skills for creativity and innovation, skills that can be applied for personal growth and the company’s benefit by individuals and groups.

• Reward and recognize those who succeed. (Good Management)



• Systemic creativity is a never-ending quest – why?

• What can you do?• How can you foster change in your groups?• How will you make creativity happen at

your company?



• Initially, we present creative dynamics in a sequence – why?

• The creative process is better understood as a whole. (Read the entire book)



• Best learned experientially, like riding a bike, rather than reading about how to ride a bike.

• Every chance to learn the process from a different angle makes for more comprehension.



• Theory X = Employees need to be controlled to produce good work.

• Employees respond to extrinsic motivation or coercion, were not to be trusted or self-directed.

• Theory Y = Employees want and need to excel and require the right organizational (global, local) climate to do so.



• Leaders need to confer responsibility and capability of creative leadership on every employee.

• When each employee can engage with the (systemic) creative process and feels like they are a part of change THEN the company will reach systemic creativity.

• When this (systemic) process is in place and functioning it can THEN work on refining the process.



To foster creativity companies must:• Reduce unnecessary controls• Adopt creative-friendly reward systems• Instill attitudes about efficiency and failure• Communicate the value of creative change• Provide tangible and intangible resources• Lead as a guide, not manage as a manager



1. Initiate Change2. Build a Coalition3. Plan and Experiment

• As the change to systemic creativity advances, effective guiding, leadership will make a point to learn from every step.

• Without a conscious effort to learn there will be no creativity or innovation.


Harvard Business Review© Kevin Popović, SDSU Creativity + Innovation

Quiz: Innovation: The Classic Traps

Harvard Business Review© Kevin Popović, SDSU Creativity + Innovation

Exercise: Innovation: The Classic Traps

Exercise


• Self-select into special interest groups• Strategy Lessons• Process Lessons• Structure Lessons• Skills Lessons

• Present key points to class• Prepare for Q&A

Assignment


• Read Chapter 7

An Examination of Understanding


Mid-Term Exam

Assignment


• Prepare for Mid-Term• 150 Questions • True / False, Multi-Choice, Essay• Available on Blackboard Monday In Class • Includes chapters 1-7• Includes readings and slides

Leadership & Management

Creativity + Innovation 1.7