VISI

ON

MIS

SION

VALU

ES

To refresh the world...To inspire moments of optimism and

happiness...To create value and make a difference…

Be a great place to work where people are inspired to be the best they can be.

Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Nurture a winning network of customers and suppliers,

together we create mutual, enduring value.Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Maximize long-term return to shareowners while being mindful of our overall responsibilities.

Be a highly effective, lean and fast-moving organization.

Leadership: The courage to shape a better futureCollaboration: Leverage collective genius

Integrity: Be realAccountability: If it is to be, it's up to me

Passion: Committed in heart and mindDiversity: As inclusive as our brands

Quality: What we do, we do well

VISI

ON• 94% of the world recognize the Red & White Logo• Recognized as the world’s most valued brand• Diverse brand with employees from all races and castes with no discrimination• Serving now 2.5 Billion people around the world• Ranked among the world’s Top 10 private employers with more than 700,000 employees including

the bottling partners• Number 1 provider of sparkling beverages, juices, juice drinks & ready to drink teas and coffees

globally• World’s largest beverage company• Operational across 200+ countries worldwide • Least employee turnover making it a great place to work• Marketing efforts bring out the vision superbly• Ads revolve around social, economic, political issues• Ads show the work environment in Coca Cola and reflects their vision• Keeping up with the fast growing consumer trends• 100% Consumer satisfaction• Ads promote each and every beverage owned by Coca Cola• Each ad and marketing effort focuses on Coca Cola’s vision and is clearly seen by the end consumer

REFLECTION OF VISION

• Coca Cola’s advertisements are based on the grounds of Open Happiness• The ads portray the message of refreshment after consuming Coke• Coca Cola’s marketing efforts focus on optimistic messages delivered to the consumer• Globally, the ads portray the same message and mission• All the ads are in line with their mission• Through their ads and marketing, Coca Cola are putting out which urge people to make a difference

connecting with their social beliefs• Coca Cola focuses on meeting consumers’ social benefits

Some Examples:https://www.youtube.com/watch?v=xYVu7tRXuoM

https://www.youtube.com/watch?v=f2sYXaZnZXE

https://www.youtube.com/watch?v=1VM2eLhvsSM

https://www.youtube.com/watch?v=i-oVg_Ga4Ks

REFLECTION OF MISSION

MIS

SION

• Coca Cola reflects its values in its marketing efforts globally• The leaders are public figures who have a huge following and have the same values as the brand• Coca Cola strategically collaborates with partners to put out strong messages reflecting their values• Coca Cola always stands accountable for any miss-happenings and spreads the same message• The marketing efforts stresses on the passion and focus of Coca Cola, its employees, vision, mission

and always connects with the consumer• It is one of the most diverse brand in terms of its marketing efforts and employment• Coca Cola is of the highest quality and that quality runs through everything and everyone it touches

For Example:

http://www.coca-colacompany.com/sustainabilityreport/meet-our-partners.html#section-world-wildlife-fund

https://www.youtube.com/watch?v=2X8Bd3-G6IU

https://www.youtube.com/watch?v=qMOuF8oskRU

REFLECTION OF VALUES

VALU

ES

VISI

ON

MIS

SION

VALU

ES

To Be The Global Leader In The Sporting Goods Industry With Brands Built On A Passion For Sports And A Sporting

Lifestyle

PerformancePassionIntegrityDiversity

Innovate, creating the world’s leading productsWork collectively, across ethnic and regional differences

Perform and lead, delivering superior financial results and investment returns

Maintain the highest standards of corporate responsibility in the communities in which we operate

Improving working conditions in our suppliers’ factoriesReducing the environmental impacts of our operations and in our supply

chainCaring for the welfare and development of our employees

Making a positive difference to people in the communities where we operate

• Adidas brings out its vision in its products and marketing tie ups/efforts• It constantly creates innovative and dynamic products across all genres which appeal to its core audience

• Adidas has tremendous diversity and inclusion of all races and religions and this is portrayed effectively through the marketing efforts and employee retention

• Adidas has superb corporate responsibility when it comes to its management and consumers• The company works closely with its suppliers to improve performance for both, the consumer and the supplier

• Very environmentally friendly and conservative• Has employed 31,344 satisfied and happy employees worldwide

• Some Examples:https://www.youtube.com/watch?v=GAFi1z6PzAU

http://www.dw.com/en/how-adidas-promotes-work-life-balance/av-36244836

https://www.youtube.com/watch?v=dtpkwanLngA

https://www.youtube.com/watch?v=mt5_5pTrXUo

VISION REFELECT

MISSION REFLECTION

• Adidas’ activities are on the lines of its mission• They are one of the global leaders in the sporting goods industry covering a

wide variety of sports and athletes• Adidas instills passion in its products and employees in the same way athletes

show passion• Adidas stresses on its mission in its ads and marketing efforts • There’s one single message communicated in all its ads across all sports• It caters to fans and athletes of every sport around the world• Continues to strengthen their brand and products to improve their competitive

position• They innovate and design products so as to help athletes of all skill levels

achieve peak performance• Adidas is consumer focused and improves the quality, feel look & image of

their products and organizational structure to meet and exceed consumer expectations

Some Examples:

https://www.youtube.com/watch?v=cv53BKMYsy0https://www.youtube.com/watch?v=ejDpAOyFnoEhttps://www.youtube.com/watch?v=UNiGSf2Sy30 https://www.youtube.com/watch?v=lsBdaaRe2BA https://www.youtube.com/watch?v=CgDOpYrlyL4

VALUESREFLECTION

• Adidas’s Values include – Performance, Passion, Integrity & Diversity• Adidas’s products are designed in a way which enhances every athletes

performance • The products and messages via the ads promotes the passion with which

Adidas makes it products and the passion which athletes portray on and off the field

• Adidas produces its products and its marketing ads with the same integrity as the athletes and its end customers

• Adidas is a widely diverse brand catering to consumers of all races, religions without discriminating

• Adidas expresses global love for all consumers who love all and every sport

Some Examples:

https://www.youtube.com/watch?v=cv53BKMYsy0https://www.youtube.com/watch?v=EO_uz3MHdjEhttps://careers.adidas-group.com/life-here/diversityhttps://www.youtube.com/watch?v=5cFVqhlZG68

VISION:NO.1 In People,NO.1 In PIZZA MISSION:

Sell More Pizza,Have More Fun

VALUES:Treat people as you'd like to be treated

Produce the best for lessMeasure, manage and share what's important

Think big and growIncentivize what you want to change

Set the bar high, train, never stop learningPromote from within

We are not ordinary, we are exceptional

• Dominos’ vision is simple and to the point:No.1 in People, No.1 in Pizza

• This vision is clearly seen in its services and customer loyalty• Dominos is globally known for its pizza and customer relationship

management• The company strives to be the best and continues to do so by offering

great quality of Pizza and the best form of customer service• It has a 93% customer satisfaction rate; the highest in the industry• Dominos has great after sale service and address consumer complaints

immediately and effectively

Some Examples:

https://www.youtube.com/watch?v=ZE1mY2c14XU

https://www.youtube.com/watch?v=iyB4qH8ZdyU

https://www.youtube.com/watch?v=fEzVmqJJEzY

https://www.youtube.com/watch?v=H_WUPJRkpmU

• Dominos’ mission is clear:Sell More Pizza, Have More Fun

• This mission is greatly executed in its ads and marketing efforts• The ads revolve around the customers consuming Dominos Pizza and

having fun simultaneously• The mission is the main ingredient of Dominos Pizza• Dominos sells its pizza on the lines of this very mission and gets unique

customer satisfaction• The pizzas express fun which is exactly what the customers feel

Some Examples:

https://www.youtube.com/watch?v=qFaheHPu-i8

https://www.youtube.com/watch?v=URPOxqX9Nz8

https://www.youtube.com/watch?v=qr-kFMTK1Nk

https://www.youtube.com/watch?v=AH5R56jILag

• Dominos has very straightforward values that it works on• The employees are treated as family and friends, exactly the way

customers feel• They produce pizzas that are economically affordable of the highest

quality• They are the leaders of change with their unique innovations and customer

relationships• They have set the bar high and achieve the impossible• They promote their values internally which are reflected in their marketing

efforts

Some Examples:

https://www.fool.com/investing/general/2013/11/27/dominos-pizza-shows-why-diversity-is-important-in.aspx

http://dominosinvestors.com.au/annualreport2016/give-for-good/diversity-at-dominos/

REFERENCES

http://www.coca-colacompany.com/careers/who-we-are-infographichttp://www.coca-colacompany.com/our-company/mission-vision-valueshttp://sustainabilityreport.adidas-group.com/en/SER2007/b/b_1.asp

http://www.adidas-group.com/media/filer_public/2013/07/31/adidas_gb_2012_en_booklet_en.pdfhttps://www.enotes.com/homework-help/what-adidas-mission-statement-core-values-include-467913

https://careers.adidas-group.com/life-here/diversityhttps://www.dominos.com.au/inside-dominos/corporate/vision-and-mission

http://www.academia.edu/9445559/Dominos_Pizza_Business_Vision_and_Objectives_of_the_Company