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Building the Local Library Coalition
PALA 2016 - Directors I
John Chrastka@mrchrastka | @everylibrary
Building voter support for libraries
● First Nationwide PAC for Libraries
● Set up as a c4 rather than a c3
● 41 Campaigns to date 33 wins
● $100 million in stable tax funding
● Pro Bono Approach
Voter Data that Frames Our Discussion
“From Awareness to Funding” says…
Building voter support for libraries
Voter AttitudesNationwide, of all voters:
37% will Definitely vote yes for the library37% will Probably vote yes for the library
26% will Probably or Definitely vote no or may vote either way.
Building voter support for libraries
Library Use Does Not Matter
A voter’s willingness to support increased library funding is not driven, or limited, by library use.
- OCLC "From Awareness to Funding" p. 7-2
Building voter support for libraries
Probable and Super Supporters• They are involved in their communities
• They recognize the library’s importance to the community and to a child’s
education
• They are not always heavy users of the library, but believe the library is a
noble place, important and relevant to the community
Building voter support for libraries
Probable and Super Supporters• They recognize the value of a ‘passionate librarian’ as a true advocate for
lifelong learning
• They see the library as a vital community resource like public schools, fire and
police, and are willing to increase their taxes to support the library.
- OCLC "From Awareness to Funding" p7-4
Building voter support for libraries
How Do We Find Those People?
Building voter support for libraries
Drink Coffee
Building voter support for libraries
Drink Coffee w/ Partners1. Educational Partners2. Social Welfare and Religious Partners3. Governmental Partners4. Civic Partners5. Business Partners6. Politicians 7. Media
Building voter support for libraries
#everylibrary
Drink More Coffee
I Like what you’re doing --->
I Support what you are doing --->
I Want to identify us with what you are doing.
Power Mapping Who are the Stakeholders?
Who Cares about Education?1. Educational Partners
Pre-K and K-12
College/University
For-Profit Tutoring
Private/Public After-School Programs
Three Messages: Library as Educational Partner, Library as Resource Extender, Library as Gap Filler
Building voter support for libraries
2. Social Welfare and Religious Partners
Counseling Centers
Food Pantry / WIC
Jobs Training Center
Literacy Centers
Youth Oriented
Human Services
Three Messages: Library as Resource Extender, Library as Third Place, Library as Start Point
Building voter support for libraries
Who Cares about the Same Populations?
3. Governmental Partners
Parks and Recc
Public Safety – Police and Fire
Public Works
Public Employee Unions
Tribal Government
Transit and Development
Three Messages: Library as Contact Place, Library as Info Point, Library in Common Cause
Building voter support for libraries
Who Cares What Your Tax Rate is?
4. Civic Partners
Rotary, Lions, Kiwanis
Military Family Support
Heritage and Local History
GLBT, Immigrant and New Resident
Arts & Culture
Environment and Livable Communities
Three Messages: Library as Social Leveler, Library as Neutral Good, Library as [insert organizational cause the library already champions]
Building voter support for libraries
Who Wants to Change the World a Bit?
5. Business Partners
Local Chamber / CVB
Startups and Entrepreneurs
Small Businesses – Service or Retail
Big Civilian Employers & Military
Realtors
Three Messages: Librarian as Business Reference Resource, Library as Training Space, Library as Retail Anchor
Building voter support for libraries
Who Doesn’t Know about Libraries?
6. Politicians
Incumbents
Insurgents
City / County / State / Federal
Three Messages: Library as Good Governance, Library as Responsible with Budget, Library as [insert their pet project]
Building voter support for libraries
Who has Constituents?
7. Media and Local Networks
Print, Radio and TV
Social Media Groups
Bloggers
Networkers, Connectors (Gossips)
Key Messaging is always your campaign themes and talking points
Building voter support for libraries
Who Needs to Hear it First?
Keep it Relevant
Getting Endorsed
● Vision for the community is the key story to tell
● You will either have more money than people, or more people than money
● Elections are won through coalitions
● Endorsements drive legitimacy
● Proxies who to speak for the candidate are necessary
Building voter support for libraries
Extending Your InfluenceWhat systems exist in your community that align with libraries? Where are your natural partnerships? Who are you regularly frustrated with?
State and Local Systems:
Boards and Commissions
Coalitions of Common Cause
Coalitions of Common Concern
What Coalitions are Right for You?Economic Development
Early Literacy and Early Childhood
Grade Level Reading
Housing and Food Security
Immigration
Safety and Violence
Where do we go first?
Who goes?
action.everylibrary.org
John ChrastkaEveryLibrary
www.everylibrary.orgfacebook/everylibrary
@everylibrary
Building voter support for libraries
Thank You