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Anthony ApodacaBusiness Development
Thomas WerzmirzowskyChief Technical Officer
Creating a UX thatauthors will embrace...
Not just endure
What is your content goal?
Omni-channel publishing
Intelligent content• Semantically labeled
• Modularized
• Re-usable
• Outputs in any format
How to get buy-in?• Modern look and feel• Intuitive • Features• Streamlined• No restrictive templates• No learning curve
How do we get there?
Obstacles• Still have to learn XML
• Out-of-the-box solutions
• The money
Learning XML
Out-of-the-box• We all want standard solutions.
• But we all need custom solutions (e.g., DITA)
Customizations• DITA specializations
• Integrations into CMS, database, etc.
• Multiple workflows
• Validation of business rules beyond schema
• Visual display
• Custom toolbars/buttons
• External tools (CrossRef, DITA OT, etc.)
(Koren, Y. 2010: The Global Manufacturing Revolution: Product-Process-Business Integration and Reconfigurable Systems. Michigan 2010.)
Choices• Create a tool that does everything
• Create a custom tool for everyone
• Give the power of customization to the user
Authoring framework• Intuitive experience for authors requires a modern web-
framework that anyone can customize and developers can extend.
Give a man a fish and feed him for a day.Don’t teach a man to fish… and feed yourself.
He’s a grown man. And fishing’s not that hard.
- Ron Swanson
Anthony ApodacaBusiness Development
Thomas WerzmirzowskyChief Technical Officer