6 SIGNS IT'S TIME TO HIRE A CONTRACT MARKETERFOR YOUR SMALL BUSINESS

Instead of hiring a full-time marketing professional, smallbusiness owners should consider hiring marketers on a

contract or temporary basis. If you’re not sure whichoption you should choose or when to use a contract

marketer, there are 6 signs that will help you determine thebest times to add a contract marketer to your team.

1. WANT TO INCREASE SALESFROM MARKETING

If you’re ready to grow your business and think that youcould reach more people through marketing, then this is agreat opportunity to bring in a marketing professional to

help you focus your efforts.

A marketing strategist or VP of Marketing can help youdetermine the best marketing approach for your

company, give you suggestions for where you canimprove, and even tell you where to make changes that

will help you reach a bigger share of the market.

2. MARKETING TASKSAREN'T GETTING DONE

A lot of small business owners begin their marketingefforts on their own, but often can't devote enough time to

social media or writing blog posts to really be effective.

This inconsistent marketingdoes more harm than good andreflects poorly on your brand. If

you don’t have the time tomarket your company, then you

should consider hiring acontract marketer to help in

your efforts.

3. YOU HAVE A SHORTTERM PROJECT

Another example of when to hire a contractmarketer is when you have a project that can

be completed in a short amount of time.

For instance, maybe you need to update outdatedgraphics on your marketing collateral. You can hire a

graphic designer only for the time it takes tocomplete the project. Hiring contract marketers forshort-term projects gives you the flexibility to hire

people for as little or as long as you need them.

4. YOU LACK THEBUDGET FOR A

MARKETING TEAM

Many small businesses, especially in their growth stage, don’thave the budget to hire all of the marketing talent they need

to see real success. It is extremely common for smallbusinesses owners to turn to contract marketing to find a

way around their tight budget.

Hiring a marketing manager or marketingcoordinator on a contract basis is a great way toensure you’re marketing activities are completed

on a consistent basis. You can then add moremarketing specialists as you take on new business,

or scale back your contract workers during offseasons or periods of slow growth.

5. CURRENT MARKETINGEMPLOYEE IS ON LEAVE

Even if you’re fortunate enough to have a full-time marketingteam, there’s still a chance you will need to supplement yourteam with contract marketers. A perfect example of this is

when one of your marketing employees has to take a leave ofabsence or maternity leave.

Instead of overwhelming your other employees withextra marketing tasks, add a contract marketer to

your team while your employee is on leave. That wayyour marketing efforts won’t suffer, and neither will

your current employees.

6. Project That RequiresSpecialized Skills

In addition to short-term projects, projectsthat require specialized skills will also benefit

from using contract marketers.

For example, redoing your websiteor building an app requires very

technical and advanced. After theproject is completed, you might nothave a need for someone with such

advanced skills to be a full-timemember of your team.

Before you add a marketing professional to your team, firstevaluate what activities you need them to complete and if this

person can be hired on a full-time or temporary basis. Thebiggest factors to consider are budget, type of project, and

special circumstances. Hiring a marketer on a contract basisallows you to test out an employee without the risk of turnover

and high costs associated with them.

Contact Naviga today to help you findtop contract marketing talent.

866-487-4156