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Pravin ParateyCTO, Affectv
Building & Growing a Tech Business
About Affectv
Affectv are developing Persona Discovery Platform, a technology platform delivering the most advanced form of advertising: SignalAds.
SignalAds are ads that include personal messages making advertising relevant for people. They allow brands to engage more effectively with customers.
About Me
▸ As CTO, grew Affectv from 2 to 70 in 3 years▸ Built and exited a 3-person startup▸ Worked at 4 startups during key growth stages
What’s it like to build a startup?
“You jump off a cliff and you assemble an airplane on the way down.”
- Reid Hoffman, LinkedIn co-founder
Hiring
“Hire the best people you can find.You will sleep better at night.”
- Bijan Sabet, Spark Capital
On Hiring
▸ Your first 10 hires are the most important▹ They will define your values & culture.
▸ Hire the best - no compromise▹ They will make or break your business. ▹ Remember less is more
On Hiring
▸ Hiring is an art a science somewhere in between▹ Past behaviour is the best predictor of the future▹ Competency based hiring
Growth
“The more people we have on our team, the less room there is in the elevator and the
more complicated everything gets..”- David Kapp, Tumblr founder
On Growth
▸ Growth requires management▸ Key inflection points at 20, 50, 100▸ Roles will change as your company grows
▹ Some people will adapt. Other won’t.
Measurement
“Anything that is measured and watched, improves.”
- Bob Parsons, GoDaddy founder
On Measurement
▸ Measure everything - metric driven business▸ Track metrics impacting revenue▸ Revisit metrics every 3 months
Summary
1. Startups are hard fun2. Hire the best3. Manage your growth4. Measure what matters
