1. Sustainable Tourism 20 20 ResponsibleTourism Dialogue CSIR InternationalConventionCentre 19 June 2014 Heidi van derWatt 1 TM

2. 20 20 Future 1994 2034 Then 3. 3 INTERNATIONALVISITOR &TOURIST ARRIVALS 4. 4 THE LONG ROADTRAVELLED Then Now Global arrivals ~500 million 1 billion International arrivals to South Africa ~ 4 million ~ 14 million International airlines flying to South Africa 21 76 Car rental fleet 25 000 65 000 Hotels 726 + 1500 Direct Employment 250 570 664 500 GDP contribution 4.6% 9.6% 4 2014 Heidi van der Watt Source: Grant Thornton 5. 5th International Conference on Responsible Tourism in Destinations Edmonton, Alberta, Canada 27 29 July 2011 Heidi van der Watt International Centre for Responsible Tourism South Africa No easy road: South Africas Responsible Tourism Journey (2002 2011) http://www.slideshare.net/heidikeyser/ 6. Virgin Holidays Responsible Tourism Award Highly commended (Conservation of an Endangered Species): Grootbos Nature Reserve, Gansbaai Greenstay South Africa launched Responsible Tourism Guidelines Responsible Tourism ManualRTD1 and Cape Town Declaration Tourism Empowerment Scorecard Responsible Tourism Handbook ICRT South Africa established Fair Trade in Tourism South Africa created Greenleaf Eco- Standard launched Heritage Environmental created Virgin Holidays Responsible Tourism Award Overall Winner: The Calabash Trust (Port Elizabeth) Virgin Holidays Responsible Tourism Award Best for Poverty Reduction: The Calabash Trust (Port Elizabeth) Virgin Holidays Responsible Tourism Award: Highly commended (marine environment) Dyer Island Cruises, Gansbaai Virgin Holidays Responsible Tourism Award Best for Innovation / Technology : Bicycling Empowerment Network, Cape Town Virgin Holidays Responsible Tourism Award Best for Conservation of an Endangered Species: Grootbos Nature Reserve, Gansbaai Imvelo Responsible Tourism Awards launched Virgin Holidays Responsible Tourism Award Best for Conservation of an Endangered Species: Tswalu Kalahari Reserve, Northern Cape 2002 2003 2004 2006 2008 2007 2005 National Responsible Tourism Training Programme for provinces and Higher Education ICRT National Industry workshops: Responsible Tourism Business Case ICRT South Africa Tour Operator Survey 2014 Heidi van der Watt 7. Draft Tourism Bill published Responsible Tourism included in objectives South African National Parks Responsible Tourism Strategy Cape Town Responsible Tourism Policy Cape Town Responsible Tourism Charter Virgin Holidays Responsible Tourism Award: Best Destination Cape Town National Minimum Standard process started National Minimum Standard for Responsible Tourism (SANS 6211) published by SABS 2010 2011 Responsible Tourism panels in FIFA 2010 World Cup Green Goal Pavilion National Tourism Sector Strategy published National Responsible Tourism Strategy Process started Responsible Tourism in Cities Pavilion at Indaba 2011 National Department of Tourism appoints Responsible Tourism specialist NDT creates Responsible Tourism Directorate National Minimum Standard for Responsible Tourism officially launched by Minister of Tourism 1st National Conference on Responsible Tourism in Cities 2012 2013 Draft National Responsible Tourism Strategy Sustainable Tourism Partnership Programme launched SANParks Responsible Tourism Strategy launched NDT undertakes research into Responsible Tourism practices of tourism businesses SANS 1162 Technical Guidance process started 2014 Heidi van der Watt 8. Our journey began in 1996, and took a leap forward in 2002. 2014 Heidi van der Watt 9. FEDHASA launched the Imvelo Awards, In 2002, SA hosted the 1st International Conference on Responsible Tourism in Destinations, leading to the Cape Town Declaration and the 1st certification programmes started up. 2014 Heidi van der Watt 10. The National Minimum Standard for Responsible Tourism (NMSRT) was created to harmonise certification criteria, and is associated with an accreditation system for certification bodies 11. SANS 1162:2011 is aligned with the Global Sustainable Tourism Criteria, but reflects South Africas context and priorities in four categories. Sustainable management & operations Environmental responsibility Economic responsibility Socio-cultural responsibility 12. Tourism Act, 3 of 2014 National Tourism Sector Strategy (2011) FOUNDING LEGISLATION OVERARCHINGNATIONALSTRATEGY 1. To grow the tourism sectors absolute contribution to the economy 2. To provide excellent people development and decent work within the tourism sector 3. To contribute to the regional tourism economy 4. To deliver a world-class visitor experience 5. To entrench a tourism culture amongst South Africans 6. To position South Africa as a globally recognised tourism destination brand 7. To achieve transformation within the tourism sector 8. To address the issue of geographic, seasonal and rural spread 9. To promote responsible tourism practices within the sector 10. To unlock tourism economic development at a local government level Objects of Act 2. (1) The objects of this Act are to (a) promote the practising of responsible tourism, contemplated in subsection (2), for the benet of the Republic and for the enjoyment of all its residents and foreign visitors; 13. Major players in the sector are promoting their green and social responsibility, 14. TOURISM BUSINESSES ARE DOING IT 15. TOURISM BUSINESSES ARE DOING IT 16. 16 TOURISM BUSINESSES ARE DOING IT 17. 17 TOURISM BUSINESSES ARE DOING IT 18. 18 TOURISM BUSINESSES ARE DOING IT 19. and some have received global recognition for their social, economic and environmental actions. 20. 2009 Virgin Holidays Responsible Tourism Awards: Best Destination Cape Town 21. Arewethereyet? 22. 22 To be aTop 20 tourism destination Reality check! 2012 1] France 83 million 10] Malaysia 25 million 20[ Ukraine 14.4 million 34] South Africa 9.2 million Are we asking the right questions? 23. To achieve a different future, we have think differently 24. ARE WE MEETING CONSUMER EXPECTATIONS? 25. ARE WE MEETING CONSUMER EXPECTATIONS? 26. ARE WE COMPETITIVE ONTHE GLOBAL STAGE 27. WELL DO OUR BEST NOTTO DESTROY OUR DESTINATION WHILSTYOUTRAVEL OR STAY WITH US Unless we all work together to deliver travel experiences responsibly, our customers will find other ways of getting their experiences and in an increasingly virtual world, that is somewhere that none of us should want to be. Andy Cooper, Thomas Cook, RTD7, Barcelona, 2013 ARE WE LISTENINGTO WHATTHE MARKET SAYS? 28. ARE WE LISTENINGTO WHATTHE MARKET WANTS? 29. ARE WE LISTENINGTO WHATTHE MARKET WANTS? 30. WILL WE BE ABLETO MEETTHEIR DEMANDS? 31. 31 STILL NOT CONVINCED? 32. 34 33. 20 20 Future 2014 2034 Then 34. 36 BY 2034 WE SHOULD KNOW OUR PROGRESS ON .. Yield per tourist arrival (comparatively) Yield per tourist arrival per resident (comparatively) Geographic distribution of yield per tourist Distribution of ownership and income Reduction in resource consumption (per business & destination) Reduction in waste output (per business & destination) Change in local purchasing (per business & destination) Change in charitable contributions (per business & destination) Contribution to household income and poverty reduction Understanding ethical buying preferences and behaviours of markets Certified tourism businesses as % of all qualifying tourism businesses Our national standard against the global standard To achieve a different future, we need to do things differently 35. 37 WHO SHOULDTAKE RESPONSIBILITY? 36. 38 WHO SHOULDTAKE RESPONSIBILITY? 37. 39 WHO SHOULDTAKE RESPONSIBILITY? 38. WhatisYOURbusinessgoingtodo? 40 How can we work with you? To change the way you operate To influence consumer demand 39. In Progress How-to Programme Skills Development Programme Business Development Programme Funding & Grant Applications Copyright STPP All Rights Reserved BUSINESS & COMMUNITY EMPOWERMENT 40. CONCLUSION Partner with the STPP and make sustainable toursm work for tourism businesses & communities in South Africa By-laws ServiceExcellence Incentives FoodGardening Empowerment Community SkillsDevelopment NewBusinesses PleasejointheSTPPjourney Copyright STPP All Rights Reserved 41. C O N T A C T U S O R F I N D U S E n 083 263 2269 heidi@stpp.co.za www.stpp.co.za SustainableTourismPP @STPartnership mxitapp.com/mystpp Thank you