ABSOLUTE TRUTHS AND OUTRAGEOUS LIES OF ONLINE MARKETING

Leah McMillan, AvvoGyi Tsakalakis, AttorneySyncConrad Saam, Mockingbird

WEBSITES

Websites are ExpensiveLIE!

It’s Okay to Rent Your WebsiteLIE!

Only Legal Content Belongs on Your Website or BlogLIE!

Your Phone Number Should Be in the Header

Truth

WordPress is the ONLY Website Platform

Truth

Your Headshot Can Impact Your Business

Truth

Your Site Must Be Mobile Optimized

Truth

Best Gavel WinsLIE!

Books in Your Headshot Make People Want to Hire You LIE!

People Hate Slow Websites

Truth

SOCIAL MEDIA

What You Do Online Doesn’t “Count”LIE!

People “Like” Your Law FirmLIE!

Reviews Don’t MatterLIE!

84% say online reviews impact their decisions

Clients Don’t Want to be Asked for a Review

Sure, It

’s the

norm

Okay,

but is

a litt

le str

ange

No, no

t app

ropria

te

Depen

ds

74%

10% 8% 8%

LIE!

You Should Ignore a Negative Review

Sure, It

’s the

norm

Okay,

but is

a litt

le str

ange

No, no

t app

ropria

te

Depen

ds

74%

10% 8% 8%

LIE!

Social Media Helps SEOLIE!. . . And improve your search engine rankings with social media marketing from LexisNexis.”

SEO

Measure SEO Success by RankingLIE!

Ranking for 10 Keywords = WinningLIE!"Every single day 15 percent of the questions people ask of Google are questions we've never seen before." - John Wiley (lead designer for Google Search)

Black Hat Doesn’t WorkLIE!

Using Call Tracking Numbers Will Kill Your Google Organic RankingLIE!

More Domains = More BusinessLIE!

Getting (Good) Links is Really Hard

Truth

If You Merely Write, They Will ComeLIE!

You Have to Blog

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LIE!

Content is KingLIE!

EVERYTHING ELSE

PPC Advertising is ExpensiveLIE!

No One Uses BingLIE!

I Can’t Be in the Media…

LIE!

HARO (help a reporter out)

The Early Bird Gets the Client

TruthLeads convert 22 times more often when contact is made in 5 minutes or

less

The Early Bird Gets the Client Redux

TruthTop 3 Factors in Hiring a Lawyer:

1.Responsiveness (92% rate it “Very Important”)2.Track record (80%)3.Respect in the legal community (67%)4.Cost (65%)

People Value Confidence over Compassion in their Attorney

Truth

Great Service Matters to Marketing

Truth

EXTRA SPECIAL SUPER SECRET BONUS SLIDE . . .

. . . THE MOST ONLY IMPORTANT METRIC YOU NEED TO KNOW . . .

. . . BUT LESS THAN 0.1% OF LAW FIRMS DO THIS CORRECTLY . . .

. . . BUT IT WILL MAKE YOU AS EFFECTIVE AS GYI, CONRAD & LEIGH PUT TOGETHER . . .

Cost per Client by Channel

Avvo FindLaw Adwords SEO$0

$200

$400

$600

$800

$1,000

$1,200

$340

$650

$1,100

$158