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This is a trademark presentation I gave at People Fund's Innovation Week 2014.
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Trademarks
What, When, and Where
About Your Speaker
Andrew L. Eisenberg
- IP Attorney - Lee & Hayes, PLLC- General Counsel – Audiotoniq, Inc. - Associate – L.C. Begin and Associates - Dell, Inc.
- University of Michigan – B.S.E - University of Notre Dame – J.D.
Why IP is Important
S&P 500 S&P 500
1970
Intangible
Today
Intangible
Tangible
Tangible
– Identifier in Commerce
– Characters, Symbols, Words, Phrases, Slogans, Images, Design Elements, Sounds, Scents, Shapes
What is a Trademark
-Trademark Search - (USPTO.gov)- Google
- Domain Name
- Form the Entity - (Corporation, LLC, Partnership, …)
- Graphic Designs
Before Filing
– Trademark
– Service Mark
– Registered Mark
Types
TM
SM
®
- Word Mark
- Stylized Design
- Trade Dress
Categories
Scope
- Geographic
- Types of Goods or Services
- Intent to Use or Use
- Description of the Mark
- Classification (45 IC)- 1-34 Goods
- 35-45 Services
- Specimen(s)
- Description of Goods
Your Application
Use – Timing
- Day 1 - File Use Application
- 4-8 Months - Rejection or Allowance- 3-6 Months Per Rejection
- 1 Month- Publication in Official Gazette
- 30 Day - Opposition Period
- 1 Month - Issuance
Intent to Use – Timing
- Day 1 - File Intent to Use Application
- 6 Months - File Statement of Use
- (e.g., Specimens) - File Extension
- 5 Available- 6 Months Each
- Continued Use- Between 5th and 6th
-Section 9 Renewal (Every 10 years)- Continued Use- Fee
- Duty to Enforce
- Generic Mark
Maintaining the Mark
- Scope
- Confusingly Similar
- Cease and Desist Letters
Enforcement
- Company Name and Logo
- Product Names
- Branding
- Packaging / Product
What to Trademark
Traditional Example
V.
Other Examples and Uses
Questions?