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The Problem(s) With Law
PRIVATE AND CONFIDENTIAL. DO NOT SHARE WITHOUT PERMISSION.
Does her problem need advice?Meet Julie.Julie has a problem.
“…over 100 million people are living with civil justice problems, many involving basic human needs.
American Bar FoundationCivil Legal Needs and Public Legal Understanding
Rebecca Sandefur
Money and debtRented and owned housing
InsuranceEmployment
Government benefitsChildren’s educationClinical negligence
Personal injuryRelationship breakdown and its
aftermath
Will her problem get advice?
Americans don’t think their justice problems are
legal problems
Private Problem
Moral ProblemSocial Problem
“Bad Luck”
Will her problem get advice?
She wants optionsDoes she need a lawyer?
Which lawyer should she choose?
How will Julie find the right lawyer?
Finding the right lawyer
Word of
mouth
35%
Google, Bing,
Yahoo
22%
Current
lawyer
referral20%
Yellow
pages
(offline)11%
Online (other)
10%
Social network
2%
2012 Survey by blumenthals.com of 1,500 consumers.
Finding the right lawyer
Edynamic-Law Firm Websites: The State of AmLaw 50 Sites in 2014; Google Consumer Survey 2012; Lawyer Marketing-Consumer Search Trends: What Your Law Firm Needs to Know; American Express-Snap Out of It! The Surprising Basics Business Owners are Ignoring; Graphics by RocketMatter
She is priced out of the marketShe is priced out of the marketCan she afford it?
She is priced out of the market
Over the past 10 years, legal costs have risen 75%.
Nonlegal costs have risen only 20%
William Blair & Co., National Law Journal
Thank you.