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JABEZ LeBRET
Our Book
www.GNGF.com/Avvo
Free Book Form
@gngfound
MOBILE WEBSITE RESPONSIVE
2005
Online = Website
2015
Online = Presence
No AdsNews
ArticlesLaw Firm
Directory Listings
Google+ Local
16,713 Views!No Branding !
No Images!
www.GNGF.com/Avvo
Google+ Local
Replace image with g+ pic with visits data
Your Directory Listing Ethics
1. Link to Website 2. Once you Claim the listing you are responsible 3. Comparative Speech 4. Make statements that imply results 5. Jurisdiction correct? 6. Practice Areas correct? 7. Reviews
@jabezlebret www.GNGF.com/Avvo
Reviews
Where to Get Reviews: !
@jabezlebret www.GNGF.com/Avvo
Reviews
Reviews • Don’t make up proMiles to write reviews • You can’t write your own online reviews • Don’t pay for reviews • Be careful when asking for reviews • You are responsible for the content of that review EXAMPLE: Joe Smith leaves a review: “Jim will win every time. He won $1 million for me in an auto accident lawsuit, Jim is the best Personal Injury attorney ever!!”
Reviews • Recent Washington Opinion on “Avvo”
• http://mcle.mywsba.org/IO/searchresult.aspx?year=&num=201402&rpc=&keywords=
• Recent Indiana Ruling on 3rd Party Lead Website
www.GNGF.com/Avvo
Your Website Matters
Your Website
Your Website
Your Website
Your Website
Your Website
Responsive Design
www.GNGF.com/Avvo
MOBILE WEBSITE SEARCH
MOBILE ADS
Think KeywordsNegative Keywords
Call OptionAd Copy
Keep Records?
www.GNGF.com/Avvo
Your Website Disclaimer
www.GNGF.com/Avvo
Your Website Ethics 1. Have at least one lawyer contact information 2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].”
3. Comparative Speech 4. No advertising disclaimer needed when has a family, close personal, or prior professional relationship with the lawyer.
5. Disclaimers are your friend 6. Not a full-‐time ofMice, say “by appointment only”
@jabezlebret
CONTENT
Search Engine Benefit
Google Authorship
Content - Blogging
SEO Value? Deeper Content
Fewer PostsStill Good
Add Personalitywww.GNGF.com/Avvo
Creating Content “This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.”
Nevada Divorce Attorney + 12 Other States www.GNGF.com/Avvo
City Pages
Other Content
Lawyer Bio(s)
Your Content Ethics 1. Avoid mentioning clients by name 2. Do not make statements that lead someone to expect results like “I can save your business” or “I will get you money for your [Blank].”
3. Comparative Speech 4. No advertising disclaimer needed when has a family, close personal, or prior professional relationship with the lawyer.
5. Mentioning Judges, Neutrals, Politicians
@jabezlebret www.GNGF.com/Avvo
Social Media
Why Social Media Competence Are you confident that you, the lawyer, can adequately provide guidance and advice to your clients about the exposure and risks of using social media networks. Asking people to not participate in social media is liking asking people to not use email.
www.GNGF.com/Avvo
Hashtag # - Anchors and Tags Messages Privacy Settings Profile Page Login Screen Index or Indexing
Terminology
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Following
Followers
The FACEBOOK
Other Users Can Tag You In Photos
Users do not need to approve a tag to be tagged in another users photo.
Pinterest allow users to restrict search engines from indexing their pins on Pinterest. However, users are still able to be searched within Pinterest.
www.GNGF.com/Avvo
Ethics • What counts as advice & Creating a client relationship • Is this Advertising • Don’t Imply Results or Mislead • Competence • Discovery issues • Keep records of ads • Mentioning Judicial OfMicers, Neutrals etc
Our Book
Free Book Form
www.GNGF.com/Avvo
