Eye-catching Statistics

• Some Eye-Catching Statistics– People make 90% of their decisions based on emotions.

Famous quote: “… [P]eople will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Eye-catching Statistics

– Only seven percent of what we communicate are the actual words that we speak.

– As much as 93% of what we communicate is non-verbal communication (i.e., body language).

– The sound of a person’s voice – including the tone, syntax, and inflection – reveals more information about what is being said and the person saying it than the words themselves.

Eye-catching Statistics

– “The text is like a canoe and the river on which it sits is the emotion. The text floats on the river. If the water of the river is turbulent, the words will come out like a canoe on a rough river. It all depends on the flow of the river which is your emotion. The text takes on the character of your emotion.” – Sanford Meisner

Eye-catching Statistics

• “An ounce of behavior is worth a pound of words.” – Sanford Meisner

Eye-catching Statistics

• We don’t always mean what we say.• Begin with the words, “I am the happiest

person in the world.”• You can say these words like a computer –

slow, mechanical, and devoid of any emotion – and they will be unconvincing. Or, you can deliver these same words as if your fondest dream has come true.

Eye-catching Statistics

• How do we cut through all of the noise and distractions of everyday life so that we can connect to the jury?