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JABEZ LeBRET
Our BookAMAZON’S #1 BEST-SELLING LAW PRACTICE MARKETING BOOK
Jabez LeBret Mark Homer
How to Turn Clicks INTO CLIENTS
THIRD EDITION
ONLINE
PRACTICESTRATEGIES
LAW
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MOBILE WEBSITE RESPONSIVE
2005
Online = Website
2015
Online = Presence
No AdsNews
ArticlesLaw Firm
Directory Listings
Howell, Homer, LeBret LLP1775 Mentor Street #302
Cincinnati, OH 45212513-444-2016
Howell, Homer, LeBret Law Firm1775 Mentor St Suite 302
Cincinnati, OH 45212513-423-4487
Howell, Homer, LeBret LLP1775 Mentor Street #302
Cincinnati, OH 45212513-444-2016
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Your Directory Listing Ethics1.Link'to'Website''2.Once'you'Claim'the'listing'you'are'responsible''3.Comparative'Speech''4.Make'statements'that'imply'results'5.Jurisdiction'correct?'6.Practice'Areas'correct?'7.Reviews
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WHY REVIEWS MATTER
67% OF CONSUMERS
READ 6 REVIEWS OR
LESS TO MAKE UP THEIR MIND
SAY POSITIVE REVIEWS MAKE THEM TRUST A BUSINESS MORE
OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS P E R S O N A L RECOMMENDATIONS
79% 73%
ReviewsWhere to Get Reviews:
@jabezlebret
Reviews
Reviews• Don’t'make'up'proMiles'to'write'reviews'• You'can’t'write'your'own'online'reviews'• Don’t'pay'for'reviews''• Be'careful'when'asking'for'reviews''• You'are'responsible'for'the'content'of'that'review''EXAMPLE:'Joe'Smith'leaves'a'review:''“Jim'will'win'every'time.'He'won'$1'million'for'me'in'an'auto'accident'lawsuit,'Jim'is'the'best'Personal'Injury'attorney'ever!!”
Reviews• Recent'Washington'Opinion'on'“Avvo”'
• http://mcle.mywsba.org/IO/searchresult.aspx?year=&num=201402&rpc=&keywords='
• Recent'Indiana'Ruling'on'3rd'Party'Lead'Website'
Your Website Matters
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Your Website Disclaimer
Your Website Ethics1. Have'at'least'one'lawyer'contact'information''2. Do'not'make'statements'that'lead'someone'to'expect'results'like'“I'can'save'your'business”'or'“I'will'get'you'money'for'your'[Blank].”'Avoid'even'saying'“I'can'[Blank]'for'you”'
3. Comparative'Speech''4. No'advertising'disclaimer'needed'when'has'a'family,'close'personal,'or'prior'professional'relationship'with'the'lawyer.'
5. Make'statements'that'imply'results'6. Disclaimers'are'your'friend''7. Not'a'fulldtime'ofMice,'say'“by'appointment'only”
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CONTENT
Search Engine Benefit
Google Authorship
Content - Blogging
SEO Value? Deeper Content
Fewer PostsStill Good
Add Personality
Creating Content“This does not mean that you cannot do your divorce yourself. However, many people who do not consult with attorneys may leave out certain very important provisions that can come back to haunt them later on, and cost them a great deal.”
Nevada Divorce Attorney + 12 Other States
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Your Content Ethics1. Avoid'mentioning'clients'by'name''2. Do'not'make'statements'that'lead'someone'to'expect'results'like'“I'can'save'your'business”'or'“I'will'get'you'money'for'your'[Blank].”'Avoid'even'saying'“I'can'[Blank]'for'you”'
3. Comparative'Speech''4. No'advertising'disclaimer'needed'when'has'a'family,'close'personal,'or'prior'professional'relationship'with'the'lawyer.'
5. Make'statements'that'imply'results'6. Mentioning'Judges,'Neutrals,'Politicians'
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LINKED IN
Social Media Ethics Game:
Case is finally over. Unanimous verdict! Celebrating tonight.
Social Media Ethics Game:
Another great victory in court today! My client is delighted. Who wants
to be next?
Social Media Ethics Game:
Just published an article on wage and hour
breaks. Let me know if you would like a copy
Ethics•What'counts'as'advice''• Is'this'Advertising''•Don’t'Imply'Results'or'Mislead'''•Creating'a'client'relationship'•Discovery'issues'•Keep'records'of'ads'•Mentioning'Judicial'OfMicers,'Neutrals'etc'
