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Jabez LeBret [email protected]

Jabez LeBret Lawyernomics 2015

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Page 1: Jabez LeBret Lawyernomics 2015

Jabez LeBret [email protected]

Page 2: Jabez LeBret Lawyernomics 2015
Page 3: Jabez LeBret Lawyernomics 2015

Co-Author #1 Best-Selling Legal Marketing Book 2015 Edition Soon

Page 4: Jabez LeBret Lawyernomics 2015

Scholarship

Video

Content

Hosting

Directory Listings

Mobile Sites

Search

SocialMedia

Websites

Analytics

SUCCESSFULLAW FIRM

WEB PRESENCE

Website Social Links Content Hosting Directories Mobile Video

Page 5: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 6: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 7: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Just Posting is Pointless Page Post Ads Mobile Optimized Not Right Side Ads Psychographic Targets

Page 8: Jabez LeBret Lawyernomics 2015

Links On/Off Site

Traffic + Conversions No Text Above Ad Image Altered Adjust Headline & Copy

Page 9: Jabez LeBret Lawyernomics 2015

Social Links On/Off Site

Traffic + Conversions

Page 10: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Direct Link to Website Infographics Group Boards Pinable Images

Page 11: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 12: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Almost 100% Mobile Image Driven Story Sharing Hashtags Heavily Used Comment Back

Page 13: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 14: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 15: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Geo-Specific Practice Area Get Personal Use Data Not in Navigation

Page 16: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 17: Jabez LeBret Lawyernomics 2015

I Don’t Buy Links Often But When I Do…

Page 18: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Links Still Matter Be Careful Contextual v Link Scholarships Rock

Page 19: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 20: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Instructions on Your Website Infographic About Scholarship Pre-Written Emails Call Schools Video v. Essay – Easy Choice

Page 21: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Contextual Link from .edu

Page 22: Jabez LeBret Lawyernomics 2015

Content Links On/Off

Traffic + Conversions

Page 23: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 24: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Video Quality Less Than 90sec Content Only Promote on FB Transcribe

Page 25: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 26: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions

Page 27: Jabez LeBret Lawyernomics 2015

Social Content Links On/Off Site

Traffic + Conversions Get Creative – TOMA

4th of July Thanksgiving Memorial ½ Birthday

Page 28: Jabez LeBret Lawyernomics 2015

Jabez LeBret [email protected]