29
Jabez LeBret [email protected]

Jabez LeBret 2015 LMA Advanced Social Media

Embed Size (px)

Citation preview

Page 1: Jabez LeBret 2015 LMA Advanced Social Media

Jabez LeBret

[email protected]

Page 2: Jabez LeBret 2015 LMA Advanced Social Media

@jabezlebret

Page 3: Jabez LeBret 2015 LMA Advanced Social Media

Jabez LeBret:

NBC, ABA, LMA

999 Presentations

Page 4: Jabez LeBret 2015 LMA Advanced Social Media

Co-Author

#1 Best-Selling

Legal Marketing

Book

2015 Edition Soon

Page 5: Jabez LeBret 2015 LMA Advanced Social Media

Website

Social

Links

Content

Hosting

Directories

Mobile

Video

Page 6: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 7: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 8: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Just Posting is

Pointless

Page Post Ads

Mobile Optimized

Not Right Side Ads

Psychographic

Targets

Page 9: Jabez LeBret 2015 LMA Advanced Social Media

Links On/Off Site

Traffic + Conversions No Text

Above Ad

Image

Altered

Adjust

Headline &

Copy

Page 10: Jabez LeBret 2015 LMA Advanced Social Media

Social Links On/Off Site

Traffic + Conversions

@jabezlebret

Page 11: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Direct Link to Website

Infographics

Group Boards

Pinable Images

Page 12: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 13: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Almost 100% Mobile

Image Driven

Story Sharing

Hashtags Heavily

Used

Comment Back

Page 14: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 15: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 16: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Geo-Specific

Practice Area

Get Personal

Use Data

Not in Navigation

Page 17: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 18: Jabez LeBret 2015 LMA Advanced Social Media

I Don’t Buy Links OftenBut When I Do…

Page 19: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Links Still Matter

Be Careful

Contextual v Link

Scholarships

Rock

@jabezlebret

Page 20: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 21: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Instructions on Your Website

Infographic About Scholarship

Pre-Written Emails

Call Schools

Video v. Essay – Easy Choice

Page 22: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Contextual Link from .edu

Page 23: Jabez LeBret 2015 LMA Advanced Social Media

Content Links On/Off

Traffic + Conversions

Page 24: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 25: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Video Quality

Less Than

90sec

Content Only

Promote on FB

Transcribe

Page 26: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 27: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions

Page 28: Jabez LeBret 2015 LMA Advanced Social Media

Social Content Links On/Off Site

Traffic + Conversions Get Creative – TOMA

4th of July

Thanksgivin

g

Memorial

½ Birthday

Page 29: Jabez LeBret 2015 LMA Advanced Social Media

Jabez LeBret

[email protected]