GOLD OR FOOLS GOLD?Intellectual Property & Startups

Andrew L. Eisenberg

www.leehayes.com

@LeeHayesLaw

#LeeHayesSXSW

About Your Speaker Andrew L. Eisenberg

• Partner – Lee & Hayes, PLLC

• Former General Counsel – Audiotoniq, Inc.

• Founder – Startup Law Austin

• Co-Founder – First Success

• Registered Patent Attorney – USPTO

• Named Inventor on 3 Issued Patents

- University of Michigan – B.S.E

- University of Notre Dame – J.D.

@andreweisenberg

11501 Alterra Parkway, Suite 450Austin, Texas 78758

512.456.5140

andrew@leehayes.com

#LeeHayesSXSW

Changing Landscape of Intellectual Property

1970 TODAY

S&P 500

Intangible

Tangible

S&P 500

Intangible

Tangible

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What is Intellectual Property?

Patents

TrademarksTM

Copyrights

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How Can IP Support My Business?

#LeeHayesSXSW

How Can IP Support My Business?

#LeeHayesSXSW

STRATEGYGoal Portfolio • Initial Filing(s)

• Plan for Continuations

• Provisionals v. Utility

• Reserved Ideas

• Mix and Match

• Quality and Quantity

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Balancing the Costs of IP

• Merchandising “cool

factor”

• Counterfeiting

• Growth Stage

• Reverse Engineering

• License Opportunity

• Exit Strategy – Purchasers

• Timing

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Intellectual Property Priorities

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HOW TO TRADEMARKThink Consumer

• Identify where I do business

• Identify where I want to do business

• Identify customers

• Identify products/lines

• Consider future products/lines

• Determine consumer facing brands

• Decide on a brand

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HOW TO PATENTNot Just About Your Idea

• Identify key concepts from your product

• Identify competitors and potential purchasers

• Identify related assets of the competitors and purchasers

• Identify differentials

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HOW TO COPYRIGHTPublic Access

• Would someone copy? • Is there access?

• Will I know?

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Questions?

www.leehayes.com

@LeeHayesLaw

@andreweisenberg

11501 Alterra Parkway, Suite 450Austin, Texas 78758

512.456.5140

andrew@leehayes.com