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How to Run a Super Secure and Ultra-Profitable Law Firm

How to Run a Super Secure and Ultra-Profitable Law Firm

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Page 1: How to Run a Super Secure and Ultra-Profitable Law Firm

How to Run a Super Secure and Ultra-Profitable Law Firm

Page 2: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

About Rocket Matter

Serving law firms since 2007.

First cloud computing platform.

Specializing in business-minded attorneys.

Page 3: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

FACT: Getting new clients requires some form of marketing.

Page 4: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Marketing

Page 5: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Marketing Channels

Page 6: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Social Media

Page 7: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Marketing Communications

Page 8: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

What actually grows your

firm?

Page 9: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Business Development Calendar• Regular review of numbers

• Social media posts

• Blogging

• Business retreat

• Networking

• Newsletter or communication

with your entire list

• Holiday mailers

Page 10: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Profitability

Page 11: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Law firms are collecting less from their clients every year.

Page 12: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Page 13: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

How do we fix this?

Accurate Time Tracking

Timely Invoicing

Simple Collections

Needs to be easy to use!

Page 14: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

http://bit.ly/callaw-pm

Page 15: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Rocket Matter’s First Rule of Billing

The longer you wait to send out a bill, the more

likely you’re in for a haircut and the bigger that haircut

is likely to be.

Page 16: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Establish Good Billing and Collections Processes

Page 17: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Automated Recurring Billing

Page 18: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Accept Credit Cards and e-Checks

Page 19: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Online Payment

Page 20: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

33% Increase in Collections

Page 21: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Security

Page 22: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Perceived Risk vs Actual Risk

Disgruntled, underpaid, paralegal?

Landlord

Cleaning Lady

Page 23: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Cybersecurity Threats

Page 24: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Ethical Obligations to Safeguard Confidential Information

Rule 1.6, Paragraph (c) Confidentiality of Information

“A lawyer shall make reasonable efforts to prevent the inadvertent or unauthorized disclosure of, or

unauthorized access to, information relating to the representation of a client.”

24

Page 25: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Quick Security AuditWhat are you doing to protect not only yourself but your

clients and their data?

What type of email account do you have?

Is the Wi-Fi in your office secure?

Do you use VPN services?

Do you routinely audit your passwords and keep your software updated?

How do you keep informed with technology and training? Do you have professional guidance?

Page 26: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Three Basic Security Procedures

Page 27: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Update Hardware and Software Regularly

• Hardware v. Software • OS upgrades and App updates are different • Updates are a good way to patch security

vulnerabilities • Upgrade hardware when a device can’t run

the latest OS

Page 28: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Password Policies

1. Organize your passwords 2. Use a secure tool to store

information 3. Determine permission

levels for other users 4. Conditions that

necessitate change

Page 29: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Securing Your Network

• WEP/WPA/WPA2

• Password protect your network (and change

all default passwords!)

• Set up a guest network for visitors

Page 30: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Virtual Private Network (VPN)• Creates an encrypted “tunnel” around your

connection and activity to protect from intrusion

• Key Features: • Zero logging • No third-party networks • No bandwidth limits, fast connection • Multiple servers and countries

Page 31: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Email Encryption Quick Start• File Encryption v. Email

Encryption • Make sure the method

you decide on is consistent

• NEVER SEND PASSWORDS VIA EMAIL

• AppRiver, Hushmail,

ProtonMail

Page 32: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Securing and Encrypting Your Devices

Page 33: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Laptops, Hard Drives, USB Devices• Security Policies:

• Change administrative passwords regularly • Set computers to automatically log out after a

couple of minutes • Maintain consistent and verified backups

• Built-In Encryption Tools • Windows 7 and higher: BitLocker • Mac: FileVault

Page 34: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Cloud Computing

• Secure your files BEFORE you upload them to cloud

• Services like Box, ShareFile have built in encryption tools, can layer on BoxCryptor for others

• Always verify security procedures with cloud services providers

Page 35: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Additional Resources

bit.ly/RMcyber

Page 36: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com

Q & A

www.rocketmatter.com

Page 37: How to Run a Super Secure and Ultra-Profitable Law Firm

888-432-1529 www.rocketmatter.com866-710-1845

Sign up for a free trial, no credit card required!

Page 38: How to Run a Super Secure and Ultra-Profitable Law Firm

Thank You!Nefra MacDonald | [email protected]

Larry Port | [email protected]