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Enhanced advocacy:Better Presentations through TechnologyBrian FochtStiles, Byrum & Horne, LLPThe Cyber Advocate
So Who Am I, Exactly?Stiles, Byrum & Horne, LLP
TCA WebsiteLTR - Subscribe2
WHY?
So why are we talking about trial technology? Well, in reality, were not. Were talking about your audience, whether its a jury, a judge, an arbitration panel, a government commission, or anyone else. Were talking about your ability to reach them, to convince them, to be memorable to them.
Heres where a lot of lawyers say thats fine, but Im a pretty good lawyer. Ive got a particular set of skills, skills Ive developed over my career
I say, fine, lets talk a little bit about your audience, and most importantly, their ability to retain what youve told them3
72 Hours Later
10%What they heard:
72 Hours Later
20%What they saw:
72 Hours Later
70%What they heard AND saw:
Imagesvs.Text
60,000 x FASTER
Three Stages of Memory
Step 2: StorageStep 1: EncodingStep 3:Retrieval
Three Keys to an Effective PresentationThe Right StoryThe Right ToolsDone The Right WayPortfolio 01Portfolio 01Portfolio 01
The Right Story
The Power of A Good Story
Wait... what?
The Power of The Story:
EMOTIONAL CONNECTION &NEW PERSPECTIVE
STRONG IMAGERYUNEXPECTED STORY
WHAT WILL YOUR STORY BE?
Facts
Use a Storyboard
Evidence
What form will your facts take? Thats how we get to evidence. The same facts can come in many forms, but in order to have options to choose how to present your facts to a jury, youre going to have to plan ahead. Like what, you might ask?19
Deposition Transcript
Deposition Video
Thousand-Page Files
One Highlighted Paragraph
Cluttered Timelines
Pan & Zoom on a Digital Image
Motor Vehicle Accident Reports
Digital Animations
The Right Tools
EQUIPMENT
SOFTWARE
General Presentation Tools
Trial Management Software
TrialDirector 6
Trial Management SoftwareSanction byLexisNexis
Trial Management AppsTrialPad 4 byLIT Software
Trial Management AppsTrialDirectorfor iPad
So many moreVisitwww.thecyberadvocate.comfor more software and apps
DoneThe Right Way
Pillars of Presenting the Right Way
EXECUTE
RESEARCH
PREPARE
PREPARE
PREPARE
PREPARE
PREPARE
PREPARE
PREPARE
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
RESEARCH
EXECUTE
Questions?
Good - because theres basically no time left anyway!
Brian Focht, SIGNING OFF!