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@AWSomeDay!
Welcome to AWSome Day Tuomas Mäkinen, Enterprise Account Manager [email protected]
Jesper Söderlund, Solutions Architect [email protected]
Make this an AWSome Day!
TAKE PART in our draw and win some exiting technology!
NAVIGATE & FILL IN www.nordcloud.com/awsome-draw
The winners will be announced at the end of
AWSome Day – Good luck!
Check out our booth and ask
about our AWSome Day Special Offers nordcloud.com/
awsome-offers
1st Prize: iPad Mini 2 16GB WiFi -
Space Gray
2nd & 3rd Prize: Raspberry Pi
We value your feedback!
#AWSomeDay
Why Do Customers Use AWS?
Agility
Platform Breadth & Depth
Innovation @ Scale
Cost Savings and Flexibility
The primary reason businesses are moving so quickly to AWS and the cloud
#1: Agility
Why does agility matter?
Old World: Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
You Don’t Need to Guess Capacity
Self Hosting
Waste
Customer Dissatisfaction
Actual demand
Predicted Demand
Rigid Elastic
Actual demand
AWS
Great Things Happen When Risks are Taken
Get Rid of Undifferentiated Heavy Lifting
Data Centers Power
Cooling Cabling
Networking
Racks Servers Storage Labor
Buy and install new hardware Setup and configure new software
build or upgrade data centers
We take care of it… So you don’t have to…
A broad and deep platform helps customers build sophisticated, scalable applications
#2: Platform Breadth & Depth
TECHNICAL & BUSINESS SUPPORT
HYBRID ARCHITECTURES MARKETPLACE
CORE SERVICES
INFRASTRUCTURE
ENTERPRISE APPS DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES ANALYTICS
Regions Availability Zones Points of Presence
Integrated Networking
Direct Connect
Identity Federation
Integrated App Deployments
Data Backups
Integrated Resource Management
Support
Professional Services
Partner Ecosystem
Training & Certification
Solution Architects
Account Management
Security & Pricing Reports
Business Apps
Business Intelligence
DevOps Tools Security Networking Databases Storage
Data Warehouse
Hadoop/ Spark
Real time Streaming Data
Machine Learning
Elastic Search
Queuing & Notifications
Workflow
Transcoding
Search
API Gateway
identity
Sync
Mobile Analytics
Push Notifications
One click App Deployment
DevOps Resource Management
Resource Templates
Containers
Application Lifecycle Management
Triggers
Virtual Desktops
Sharing & Collaboration
Corporate Email
Backups
Identity Management
Access Control
Key Mgmt & Storage
Monitoring & Logs
Resource & Usage Auditing
Configuration Compliance
Compute Storage CDN Databases Networking
SECURITY & COMPLIANCE
#3: Innovation @ Scale
2008 2009 2010 2011
Amazon EBS!Amazon EC2!
Amazon SNS!
AWS Identity !!& Access !!Management!
AWS Import!!& Export!
Amazon !!CloudWatch!
Amazon EMR!
Amazon RDS!
Amazon VPC!
Auto Scaling!
Elastic Load! !Balancing!
Amazon !!ElastiCache!
Amazon SES!
AWS !!CloudFormation!
AWS Direct !!Connect!
AWS Elastic!!Beanstalk!
GovCloud!
Amazon SWF!
Amazon Route 53!
Amazon Redshift!
Amazon Glacier!
Amazon !!Dynamo DB!
Amazon !!CloudSearch!
Amazon EC2!
AWS Storage!!Gateway!
Amazon !!CloudTrail!
Amazon !!CloudHSM!
Amazon !!WorkSpaces!
Amazon Kinesis!
Amazon Elastic!!Transcoder!
Amazon !!AppStream!
AWS OpsWorks!
AWS Data !!Pipeline!
AWS Rapid Pace of Innovation!
20132012
Since inception AWS has:!• Released 1111 new services and features !• Introduced over 40 major new services!• Announced 51 price reductions!
2014
Amazon Mobile!!Analytics!
Amazon Cognito!
AWS Zocalo!
AWS Directory!!Service!
Amazon RDS !!for Aurora!
AWS CodeDeploy!
AWS Lambda!
AWS Config!
AWS Key !!Management Service!
AWS Service !!Catalog!
Amazon EC2!!Container Service!
AWS CodePipeline!
AWS CodeCommit!
AWS PRICING PHILOSOPHY
More AWS Usage
More Infrastructure
More Customers
Lower Infrastructure
Costs
Economies of Scale
Reduced Prices Ecosystem Global Footprint New Features New Services
Infrastructure Innovation
51PRICE REDUCTIONS
We pass the savings along to our customers in the form of low
prices and continuous reductions
Trade Capex for variable expense
1
Pricing model choice to support variable & stable
workloads
On-demand
Reserved
Spot
3
Save more money as you grow bigger
Tiered pricing
Volume discounts
Custom pricing
4
Economies-of-scale provide lower costs than companies can
do on their own
2
51 price reductions since 2006
#4: Cost Savings and Flexibility
Pay For Infrastructure as you Need it, Not Up Front
On-Premises
$0 to get started
Pay as you go
AWS Trusted Advisor: Automated Cost Optimization and Advice
2,600,000+ recommendations
$350M+
in cost reductions
To: AWS Customer From: Amazon Web
Services Subject: Potential Cost
Savings Dear Customer, We have identified $49,000 of potential savings in your current
To: AWS Customer From: Amazon Web
Services Subject: Potential Cost
Savings Dear Customer,
To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings
Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. -Amazon Web Services
“AWS rang me up and said they were cutting my costs by $30,000 a month. In all my years in IT I have never had a supplier ring me up and say that. It never happens. Now we can invest that cash into new product development and turn it into revenue.”!!- News UK IT Director, Chris Birch!
Who is using AWS & what are they using it for?
Who is Using AWS in the Nordics?
70% reduction in"operational costs
#1: Development and Testing
Do more dev and test work, faster
Sharepoint and SAP SAP
Reduced dev and test environment costs
Oracle
#2: New Workloads
Product prototyping
& design
Audience management & creative design
Hotel booking engine
Biological data
research
Global deals engine
Video streaming
SIM card credit
News distribution
App streaming Firmware upgrades
Mobile games Mobile music discovery
#3: Supplement Existing Workloads with the Cloud!
Export operational data to Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-compliant to restore all data
within 2 hours
Equipment leasing app
Operational applications
Export data to AWS for analytics processing
#4: Supplement Workloads with Existing On-premises Infrastructure!
AWS serves up application content & data!
Integration back to Samsung Data Centers for financial
transactions!Existing systems
#5: Migrating Existing Applications
Migrated clinical trials simulations platform!
Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
#5: Migrating Existing Applications By 2020, GE plans to generate $15B in
revenue from software!
30 of 34 datacenters moving to AWS 60% of GE’s internal IT
6,000 applications
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS usage
APIs help govern usage and control cost
Enabling global collaboration
3,000 applications by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a number of things…!
operating data centers is not one of those things” !
“We are a hospitality management organization, not
an IT services company”!2000 applications migrating !
to AWS in 18 months!
Let’s Dive In…