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Why copyright is difficult to communicate well, from the perspective of an educational institution. 5 reasons why it is difficult to get an audience to engage and follow the copyright message, followed by 7 principles for clear, calm communication.
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Communicating Copyright5 things that make it difficult
Chris MorrisonCopyright and Licensing Compliance Officer
University of Kent
© University of Kent 2014
INFORMATION SERVICES
Copyright policy
Copyright licences
Copyright training
Copyright advice
Software licences
Copyright and Licensing Compliance at Kent
Communication
The process of transferring information from a sender
to a receiver with the use of a medium in which the
communicated information is understood by both
sender and receiver
5 Things that Make Copyright Difficult to
Communicate
1. It is what it is
Slow minefield - tim rich and lesley katon
2. How Much You Know
3. Using the wrong tone or medium
Dennis Sharon - Average Joe
4. Which Sources to Trust
5. Danger of Undirected Conversations
“There is an enormous apparatus of administration and bureaucracy associated with [the copyright] regime. Huge amounts of time have to be spent on compliance….Innumerable lawyers, consultants and lobbyists are making a good living, perfectly legitimately, out of the complexity, impenetrability, imprecision and futility of the existing regime.”
Lord Howarth of Newport (Lab) – 2014
Catch it if you can – Tim Mowrer
1. It is what it is
2. How Much You Know
3. Using the wrong tone or medium
4. Which Sources to Trust
5. Danger of Undirected Conversations
The 5 Difficulties in Communicating Copyright
Principles for Effective
Communication
1. Use Worked Examples
2. Simplify and focus on the issue
3. Use analogies
4. Engage all the senses
5. Match the message and the medium to the audience
6. Get your audience to take ownership
7. Engage with the community
1. Use Worked Examples2. Simplify and focus on the issue3. Use analogies4. Engage all the senses5. Match the message and the medium to the audience6. Get your audience to take ownership7. Engage with the community
Principles for Effective Communication
Credits and Licensing
The textual content of this presentation is © University of Kent 2014 and is licensed under a Creative Commons Attribution licence CC BY 4.0
Images from Flickr
Cell tower - Ervins Strauhmanis – CC BY https://www.flickr.com/photos/76523360@N03/9772636905/
Slow Minefield:Falkland Island – Tim Rich and Lesley Katon – CC BY NC ND https://static.flickr.com/3636/3308513067_15cf6f8ced.jpg
Dennis Sharon - Average Joe - CC BY NC ND https://www.flickr.com/photos/dr_joe_sim/4369650053/sizes/o/
Catch it if you can – Tim Mowrer - CC BY NC ND https://www.flickr.com/photos/mekin/281791343/sizes/l
Principles for Effective Communication
Difficulties in Communicating Copyright
1. It is what it is
2. How Much You Know
3. Using the wrong tone or medium
4. Which Sources to Trust
5. Danger of Undirected Conversations
1. Use Worked Examples2. Simplify and focus on
the issue3. Use analogies
4. Engage all the senses5. Match the message and
the medium to the audience
6. Get your audience to take ownership
7. Engage with the community
