2016 Social Media Trends (and how they affect your bottom line)

presented by: Megan Hargroder-Graham, Conversations LLC

@heyitsmegan // megan@conversations.be

Meet Megan:

Megan is the founder and CEO of Conversations, LLC. She helps lawyers in small firms boost their business through social media. She’s spoken several times at CLE Seminars hosted by the Louisiana Bar Association and at Small Firm Bootcamp hosted by Paperless Chase.

@heyitsmeganconversations.be

Helping lawyers attract clients online since 2011

In 2016, social media will have a bigger direct impact on your bottom line than ever...

Factors for Success

● posts ● engagement● #’s● keywords● links back to your

website

Challenges:

Go Local. Google+ Local.

About 80 % of people use search engines to find local product and service information.

Pro Tip: Images

DIY TOOL:

Canva.com

Recipe for online success:

Focused segmentation (i.e. don’t cast a wide net)

Develop a clear but effective message (and use it consistently across all online channels)

Create great, relevant content (then send across all channels, repurpose, and maximize wherever possible)

Resolve to Blog

Less than a quarter of law firms maintain a blog, yet 35% of attorneys who do say they’ve obtained new clients from social media and/or blogging.

Maximize your content (strategically)

Leverage Facebook’s Boost Posts:

contact info:

megan@conversations.beConversations.Be@HeyItsMegan