Xili MobileIn Review

By Taylor Bradford

Davit Khachatryan

Abishek Munshi

Service:Web-based real estate lead capture platform.

1: Leads are generated to real estate agents from people viewing their listings in real-time.

2: Home buyers text a preset code while viewing a property lead resulting in Step 1.

Who:Real estate agents in the United States.

Market Size

2013 2016 Growth

Licensed RE Agents Reach (In Millions)

0.56 2.0 +357%

Sources: Realtor.org, Xili Mobile, National Association of Realtors

Competition

• Same concept offering.• Differentiation unclear.• Differentiation is easily duplicated.• Browser based (No tablet support)

Challenges Advantages:• Cheaper subsidized “Enterprise Version”

offering.• 2nd generation software.• Additional features ready soon.

Sales (Projections) Oct 1 – Mar 15

• $5,000 in monthly sales.• Enterprise Contract Signed ($25,000 over 12-months)

Marketing and Distribution

Networking& Conventions

Social Media & On-line Marketing

Go to

market

• Previously tried call center, was ineffective.

Business Model

Develop In-House

Sign Up Realtors

Collect Membershi

p Fees

• Lean• Yearly subscribers are more

valued than monthly subscribers.

• No plans to actively solicit acquisition.

• Once they reach critical mass (10-20K subscribers, switch to ad-revenue model.)

Price Break-Even Point (Agents)

Monthly $24.99 1,000*

Yearly $249 1,200

Enterprise (1-3 Years)

$5-8 Per Month

3,850

• Prime customer’s life-time is ideally measured in years.

• 850 active subscribers. Targeting 1,000 by year end.

*Monthly subscribers have a reported 10% attrition rate.

Financing

$500K Marketing Campaign

Pre-money Val. $4MM Pre-Burn rate / mo. $20K$500K Burn Rate / mo. $15KXili offering

10% equity.Until

ProfitableOther financing: Founding investor.

Management Team: Operations

Geoff Gohs: CEO, a seasoned executive, with over twelve experience in software engineering, web, and mobile applications.

Chris Colin: Director of Sales / SEO, with over six years experience in marketing. Primarily in solar industry.

Anderson Taylor: CFO, investor. Has over 30 years of real estate development experience. Mr. Taylor previously worked for his family business, Taylor Oil for which he was the president at the time of its sale. Mr. Taylor obtained his degree in Financial Business Management at Western Carolina University.

Recommendations

Score• Good Sales

Sense.• Web-Based, not

platform specific.• Low profitability

threshold.• Lean firm size.• Low Cost / Good

Margin

Concerns• Low barriers for

entry • Heavy

competition• CEO lack’s

finance familiarity.

• Financials submitted are all projections.

• Static market size.

• Small Executive Team. (Skill Gaps).

• Xili not trademarked.