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Town Teams & Events – Why bother?
Swadlincote, Derbyshire, February 2014
Towns are complex
More reasons to visit town centre• To earn money = Work / Business
• To get things = Shopping Essential + Non-essential
• To get help = Use services Public & private sector
• To be Social incl eating out
• To have fun = Entertainment Children & Families
Culture & Arts
Day & Night
• To study / train / learn
• To Travel = transport hub
Your operating environment• Does not stop at your front door
• Not under single control
• Impacts your customers experience
• And your bottom line
• Needs your influence
Equally true for:
• Retailers
• Restaurants & Cafes
• Entertainment venues
• Office based businesses
• Service providers
• Social enterprises
• Public sector
• etc
Events – the business benefits
•Exposure
•Footfall
•Feel good factor
•Reputation
•Not just about the day
Plan for success• Make a plan
• Set objectives
Realistic, measurable
• Design actions to achieve objectives
• Seek advice / share
• Go for it & have fun
• Evaluate & Learn
Making the most of events
• Add value
• Fly the flag
• Incentives
• Not just about today
• Staff satisfaction
• Participate – be creative
• Support / Contribute – Sponsorship incl In Kind
• Publicise – be a part of it
• Special offers, free tasters, reward Facebook likes, competitions, games, take bookings, incentive to return
• Be recognised – brand exposure
• Be loved – reputation
• Happy staff
Return on InvestmentEvery hour or £ spent on Town Team & events is:
• Is an investment in your own future
• Is multiplied by collective activity
• Builds relationships & trust
• Influences things otherwise beyond your control
No participation
=
No power
“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.”
Vince Lombard
Your BusinessYour TownYour TeamYour FutureYour Choice
