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Company description Three Wheels United is a social enterprise aiming to improve the quality of life of auto-rickshaw drivers and their families; and at the same time aiming to reduce the pollution which auto-rickshaws cause
Target group: our community Auto-rickshaw drivers and their families, who live under marginal circumstances in the slums of big Indian cities with an average daily income of 2-4 USD
Objectives TWU aspires to improve the living conditions of one million drivers and their families by increasing their income by 70%, providing access to the financial system of India and reducing the emissions of their vehicles by at least 40%. Within the next five years TWU wants to organize 40.000 drivers in Bangalore and extend their activities to other Indian cities
The problem
A large unorganised group of people (100 mln in Asia) that has difficul9es to free themselves from the poverty trap • Limited Earning Poten4al • No access to finance from Banks • Exploited by Private Money Lenders • No Social Security • Noise and Air pollu4on (emission 1 rickshaw = ca. 50 European cars) • Low Self Esteem
The solution
Financial Services
• Financing ownership four stroke engines
• Providing bank savings and recurring deposits accounts to drivers
• Life and Health Insurance
Additional revenues for drivers
• Advertisements in auto rickshaws
• Micro Franchise – AirTel, etc
• SMS /App based application to generate rides for the drivers; customer calling drivers for pick-up
Clean Technology
• Replacement of 2 stroke Vehicles with 4-strokes
• Implementation of cleaner technologies
• Higher income for the driver and positive impact on environment
Three Wheels United has direct impact on the following: • Increases the net income of drivers by 70% to 400% • Allows the drivers to be off one day a week • Loans for drivers (against interest rates of 11-13 % instead of 30-70%) • Provides access to basic health and life insurance • Regulates livelihood and default fund in order to prevent falling back into poverty • Creates partnerships (amongst drivers, families of drivers, banks, suppliers and TWU, others in the industry) • Organizes the drivers’ community • Provides ownership of the vehicle for the auto-rickshaw driver
Three Wheels United has indirect impact on the following: • Increased self-confidence and self-esteem of the drivers • The organized drivers by TWU experience less abuse by the police,
politicians, malicious financiers and gain bargaining power for better access and services such as hospitals, schools etc. in their localities.
• Contributes to the group power and ability to negotiate with suppliers in order to develop customized products and services, therefore improving quality of life of the drivers family
Most important: Happy drivers!
• Ini4al mee4ngs with driver families
• Value proposi4on intro
Period 0
• Intro to the system • Forma4on of JLG of drivers – self selec4on
• Savings for driver begins
• Drivers covered under life insurance cover / loss of work compensa4on insurance scheme
Period 0-‐6 months
• Qualifying drivers get ready for loan-‐ documenta4on
• Loans processed at bank (3-‐4 weeks)
Period 6-‐8
• “Namma auto” branded vehicle for drivers
• Daily repayment of loan
• Daily savings built in • Adver4sements on vehicles
• Cross selling of products – mobile prepaid cards
Period 9 onwards
What does it mean for a driver?
Number of TWU drivers 2012 - 2014
0
200
400
600
800
1000
1200
2012 2013 2014
Non-‐loan
Loan
Save program
Total
Business Partners that have committed in 2013
In 2013 we also made arrangements with various adver4sers and prepared a TWU loyalty card that will be introduced in May 2014. This allows drivers to get a discount on e.g. gasoline and groceries. The discounts of the Loyalty Card will be extended to different kinds of products and services that aim to improve the net income and quality of life of drivers and their families. In 2013 we inspired thousands of people through the media and won the second price in the Rickshaw challenge for social enterprises in India (Cash prize 25.000 USD$, 2014). Also the United Na4ons awarded in 2013 Three Wheels United as top 100 most promising sustainable start-‐ups in the world.
Product/ Service Income generated
Financial Services Rs.15 per day per driver
Advertisements Rs.1000 to Rs.1500 per vehicle per month
OEM Sales
commission Rs. 5000 per vehicle
Other income Interest Income
TWU its revenue model
Next steps 2014 and beyond
Further growth of the community in Bangalore to 5000 in 2015
Inves4ga4ng feasibility of two
new ci4es
Mul4-‐distribu4on:
Development of TWU drivers trust
Grant request Three Wheels United aims to establish a TWU Drivers Trust; providing thousands of rickshaw drivers the perspec4ve to organize themselves to work towards an improved quality of life in a sustainable way. The TWU Drivers Trust will be the infrastructure to scale TWU throughout India. In order to design and start the TWU Drivers Trust an ini4al grant is needed of EUR 309.459,-‐. We are looking for one or more financiers to cover this budget. For more details we can provide you with a more detailed ac4on plan and/or a personal presenta4on.
Ramesh Prabhu (CEO): Ramesh is a Chartered Accountant and MBA graduate from the Indian School of Business (ISB, Hyd). He has over 4 years of work experience in the financial markets space with about 5 years of entrepreneurial experience.
The entrepreneur
Maggie Thomas (not in picture): Maggie has over 20 years of experience working at the grass roots engaging in community building activities.
Community Manager
Pradeep Esteves Pradeep has more than three decades of experience in the social sector, working at the grass roots. He shoulders the responsibility of our community building activities / partner management
Supervisory Board
Mahesh Jain Mahesh is the CEO of a large IT services company Integra Micro and inventor of the MMS technology.
Supervisory Board
Jan Nijssen (not in picture) Jan was the Global Pensions Head and CEO of ING Central Europe Insurance.
Supervisory Board
Stef Van Dongen CEO and founder of Enviu, Netherlands, a pioneer in the field of sustainability and innovation.
Supervisory Board
Contact person in India: Ramesh Prabhu CEO of Three Wheels United pvt. ltd Mahesh Jain, non-‐execu4ve board member Contact person in The Netherlands: Stef van Dongen, founder and CEO of Enviu E: [email protected] M: +31 6 24650788
