Technical SEO Audit

<Your Agency Logo> <[email protected]> | <www.YourSite.com>

<Agency Name> | <Agency Address> | <Agency Phone Number> | <Agency Website Address> Facebook.com/YourAgency | Twitter.com/YourAgency | Blog URL

<client site> Technical SEO Audit

__________________________________________________________________________ Prepared by <Your Name> <Month – Year>

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http://www.optify.net/wp-content/uploads/2013/01/Technical-SEO-Audit-Template1.pdf

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Summary This SEO assessment examined <www.clientsite.com> to establish a current baseline against core dimensions of search engine visibility and ranking factors.

Category Grade Notes Domain Health

History A-‐ Well established root domain name with long history Authority C+ The main site has solid domain authority, however the overall

company authority is diluted among several domains. URL Structure D URLs are still using Wordpress ?p=1 structure which does not add

quality, descriptive text to the file names Keywords

Focus C Opportunity to refine the current content around better performing keywords and add new content to support target keyword list.

Ranking C Brand and non-‐productive keywords rank well, but not much else. Page Structure

SEO Elements B Good use of SEO elements in general. Opportunity to improve URL hierarchy if CMS can handle it.

Link Technology A No re-‐directs or other link shenanigans. Website Technology A-‐ Clean URLs, page structure and in-‐page information hierarchy. We

could do more with the customer PDF case studies. Site Content

Quantity B+ There could be more “pillar” pages that speak to specific capabilities for specific needs on the main site.

Blog Content B+ Good volume, but could improve interlinking and keyword focus. Duplicate Content B+ Some technical issues are driving duplicate title tags.

Linking Internal/On-‐Site Links B Clean links but opportunities on blog, footer and navigation

Outbound Links A Limited outbound links Inbound Quantity A Good inbound volume of links, but fewer domains than competitors Inbound Diversity B A great start, but need to broaden link base.

Inbound Anchor Text C This is hard for everyone, but improving internal anchor text will help Technical

Server Errors A-‐ A few small server errors (only 4) 404 Page Errors C A relatively large number of 404 errors to be fixed Robots Exclusion A Need to double check that exclusions are proper and relevant

Sitemap XML C Needs to be updated and kept fresh Page Load Speed A-‐ Better than 90% of sites, but one high priority fix improvement

Social Social Profiles A Well established and active Social Sharing B Room for improvement on site and in blog Social Activity A Great syndication and good content mix



Prioritized Recommendation Themes This section contains the major, prioritized recommendation themes that came out of the overall assessment, taking into account impact on search engines and how easily they might be implemented. Naturally, the prioritization is only a suggestion and might depend on more factors like company internal resources, and such. Optimize Current Content – Updating the basic SEO elements such as title tag and meta description will require the re-‐thinking of the focus keywords and messaging on each page. We can then determine how that will impact the page content.

Fix Site Technical Issues-‐ Repairing the 404 pages, duplicate content and improving page load speed will give us a better foundation for growth and has limited impact on messaging.

Improve Internal Linking – Based on updated focus keywords per page, we should add internal links from blog posts and a new fat footer to main content pages on site.

Optimize Blog – the blog URL structure and categorization can be refined and improved to zero in on focus keywords and phrases.

Build out Content Plan for Page Expansion – We need to specifically identify content gaps between current main pages and targeted focus keywords. The content plan will help to fill those gaps.

Update Sitemap XML – Review and update this sitemap so that is refreshed with every new page added to the site via code.

Consolidate Domain Authority – We need to re-‐consider the multiple domain approach for <Client>in order to consolidate the links and authority of the multiple properties into a single domain.

Share Keyword Strategy with Content Creators – We need to socialize the keyword strategy to the team that is creating content so they understand both what the keywords are and how their work can impact SEO.

Inbound Link Training and Option Exploration – Once we have the on-‐site SEO elements and tactics updated, we need to focus on different tactics and opportunities for link building. This is essentially a training and brainstorming session for link acquisition.



Domain Health This section of the assessment reports on issues related to your domain(s), or networking configuration that could affect the ability of search engines to crawl your site.

Domain History Description: Health and history of domain.

Analysis & Opportunities:

The domain has a long life span with crawls beginning in June of 2007. The number of crawls increased significantly at the end of 2010 and continued on into 2011.

However, <Client Name> is currently building content on multiple domains which dilute authority. The biggest opportunity is to logically consolidate domains into a single root domain

Domain Domain Authority External Links <www.clientsite.com> 70/100 90,782 <www.clientsite1.com> 20/100 192 <www.clientsite2.com> 33/100 623 <www.clientsite3.com> 35/100 1,063 (URL: http://wayback.archive.org/web/*/<Your Domain>)

<www.clientsite.com>

Domain Authority Description: Building the authority of the root domain and sub-‐domain creates the important foundation for transferring that authority to the individual pages that are optimized for specific keywords.




Client Competitor 1 Competitor 2 Domain Authority

70/100 76/100 72/100

Homepage Authority

75/100 80/100 77/100

The domain authority for <ClientSite.com> is 71/100. The homepage authority is 76/100. For comparison sake and to help contextualize these scores, <Competitor Site 1> has a domain authority is 76/100 and a homepage authority of 80/100. The path to boosting domain authority is through additional links via continuing to create relevant/targeted content and social activity.

URL Structure Description: The URL structure is an important component of site hierarchy and signals the importance of the directory levels to the engines. In general, a flatter url structure with descriptive words is preferred over a many level/layer approach.

A sub-‐domain can live on different servers and different IP addresses. Search engines treat sub-‐domains as an “almost” different domain which means that sub-‐domains should be used very intentionally. In general, building content onto a domain via directory and file name is preferred over building a sub-‐domain structure.


<Client>has opportunities to improve the URL structure – especially in the blog section of the site. We want three things in a URL structure:

1) As flat a structure as possible – minimize un-‐productive directory/folder levels. This helps move the webpage file closer to the homepage allowing the page to inherit more homepage authority.

2) Descriptive file names – the file name of the page is a critical content element and should be descriptive without dynamic query strings or obscure naming conventions.

3) Focus Keywords in directory/file name structures. The entire URL is a content signal so considering how blog categories and information hierarchy supports the focus keywords.

Samples:

Homepage: <www.clientsite.com>

Products:

Current: http://<www.clientsite.com>/products/overview.aspx

Better: http://<www.clientsite.com>/digital-‐products.aspx



Featured Products

Current: http://<www.clientsite.com>/what-‐weve-‐done/featured-‐projects/featured-‐project.aspx?FeaturedProjectId=4

Better: http://<www.clientsite.com>/what-‐weve-‐done/ClientName-‐Social-‐Community

Blog Post:

Current: http://<www.clientsite.com>/blog/?p=1234

Better: http://<www.clientsite.com>/social-‐blog/social-‐media/10-‐steps-‐to-‐inbound-‐marketing-‐nirvana.php

Keywords This section describes the important considerations for integrating a keyword strategy into a website.

Keyword Focus Description: Focus keywords help us identify gaps in content, site structure and link strategy while helping drive the content creation process through editors, bloggers and PR teams. Different types of sites can support different levels of focus keyword strategies. E-‐Commerce sites, for example, tend to have 1,000s of pages that support individual products while B2B or marketing sites tend to have a much smaller number of pages and consequently, need a smaller list of focus keywords.


The keywords that the <Client Name> website is currently built on (see site terms list in Optify) is either too broad – “<Keyword 1>” – or have very few searches – “<Keyword 2>”. The terms that the site focuses on that are ranked very highly such as “<Keyword 3>” (ranked #1 in Google) are not driving any traffic (0 visits in last 30 days).

There is an enormous opportunity to re-‐focus current content pages on more appropriate keywords and look to add content pages to support focus terms that can generate leads.

<Insert Screenshot from Optify Keyword Rank application of focus keyword rank>

Keyword Ranking Description: Keyword ranks are a leading indicator of success in a search engine optimization program. Securing a top 10 and then a top 3 rank does not guarantee traffic from that keyword search, but is a pre-‐requisite. The ultimate goal is always a #1 rank, but starting with any rank and moving up is a common path to success.




<Client> currently has 63 of 215 tracked keywords ranking in the top 20. Most of the top ranked terms are <Client>branded which also constitutes the majority of organic search traffic . A major goal of this project is to broaden the visibility of <Client>for non-‐branded, earlier in the funnel terms.



<Client>doesn’t do quite as well in Bing US, only 42 keywords rank in the top 20 with only 7 ranked #1.

Page Structure This section details the important components of on-‐page optimization at the page level.

SEO Elements Description: Each webpage should contain the following critical SEO elements that help the search engines understand, very cleanly, what the page is about and which keyword phrases it should rank against. Each page should have unique SEO elements to minimize the chance of the engines thinking there is duplicate content on the site.

File Name – the actual file name of the page like default.aspx, about-‐us.html, etc. Wherever possible, the file name should align with the focus keywords and use a hyphen between multi-‐keyword phrases.

Directory Structure – how the site is organized, number of folders in the URL tree and words in the folder structure tell the engines the information hierarchy of the site. Engines, in general, like a flatter hierarchy and value file name/pages closer to the root domain as more important and authoritative on the site.

Title Tags – (aka Browser Tags) – Display at the very top of the browser, not in the body of the page, and is used as the title of the page on a search engine result. Maximum characters limit of 64 and should lead with the focus keyword for the page.

Meta Description – Does not display on the page itself, so therefor is not used in ranking calculations – however is often used as the description lines on a search engine result which contributes to click-‐through from the engines to the site. Maximum character limit of 156 and should include the focus keyword of the page to improve click-‐through rate.

Header Tags – Header tags like the <h1> and <h2> are styling tags that give the engines an indicator of what copy on the page is at the top of the information hierarchy – the <h1> tends to be the headline or biggest copy on the page, etc. – which adds emphasis to focus keywords. There should be only one <h1> tag per page while multiple <h2> and <h3> tags are acceptable.



Alt-‐Text on Images – Since search engines can’t “read” text in images, it is important to include text associated with the images in the form of an alt-‐text tag that supports the focus keyword for the page and accurately describes the image.


In general, <Client>uses best technical practices for file names, title tags, header tags, and meta descriptions. But, we are missing opportunities to give ranking signals to the search engines to boost more focus terms.

File Names-‐ File names are user friendly, but focus on inside-‐out keywords like: what-‐we-‐offer/overview

Directory Structure – <Client>adds an unnecessary directory level for some pages such as http://<www.clientsite.com>/products/overview.aspx -‐ the products directory or the overview.aspx page is unnecessary. This page should be something like http://<www.clientsite.com>/electical-‐products.aspx

The blog directory structure could be improved by using updating name of blog and categories as directory levels.

This: http://<www.clientsite.com>/blog/index.php/social-‐media-‐levels-‐the-‐playing-‐field-‐in-‐online-‐charitable-‐giving/

Should be: http://<www.clientsite.com>/social-‐blog/social-‐media/social-‐media-‐levels-‐the-‐playing-‐field-‐in-‐online-‐charitable-‐giving/

Title Tags-‐ Combine multiple focus keywords into a single title tag > need more clear content per page. Also, put the brand at the end of the title tag as the first four words carry the most impact. The what we do page title tag should be: <Core descriptive keywords> – <Client Name>

Meta Descriptions-‐ Very marketing talk, need more call to action and reason to click in. This is your opportunity to merchandise the page content and get a click when you show up in the search engine.

Header Tags-‐ <Client>does a good job of having only one H1 tag, but the copy is inside-‐out driven and doesn’t align with focus keywords for page. who-‐we-‐are/overiew <h1> tag is <“insert actual tag here”> but should be something like <”new, recommended title tag for example”>.

Alt-‐Text-‐ Images contain alt text, which is good. However, the alt text could be improved to align with focus keywords.

Link Technology Description:

Search engine bots that crawl websites looking for content are relatively dumb and need to follow links from page to page. This allows them to index content and understand the link relationships between pages to pass authority from page to page.



The search bots do not execute javascript and understand the difference between 301 and 302 re-‐directs. The best practice for internal links for both better indexing and passing of authority is to use normal HTML links in the navigation, body copy, cross-‐sell modules, footers, etc. and not use re-‐directs or javascript type links.


<Client>has a good internal link structure using normal HTML links throughout. Anchor text of internal links could be improved based on focus keyword list.

Website Technology Description:

The types of technologies used on a website can have dramatic impacts on how the page content is crawled and consumed by the search engines. Content Management Systems (CMS), the use of rich media like flash, video, audio and the use of new technologies for a social media feel like having all copy on a single page with the navigation driven by a /#!/ URL structure all have implications on the organic visibility of the site.


<Client> is using <WordPress> which is a solid CMS platform that can displays text properly. The site highlights information in a way that is engaging, but doesn’t use rich media or new URL structures that would inhibit search engine crawls.

Wordpress is highly customizable to be a better SEO and content platform. More recommendations on that located <here>



Site Content This section describes the important SEO considerations for the technical aspects of content publishing on a website.

Quantity Description:

Each individual page on a website is an opportunity to rank for a small number of keywords (2-‐3 maximum). The more pages you have on the site, the more pages are indexed in the search engines, the more opportunity you have for showing up in search for a wider variety of terms. In general, having more pages of good content with a focus keyword strategy will improve the visibility and traffic from organic search.


<Client>has a large number of pages indexed compared to top alternatives. The opportunity comes from refining these pages around a more specific list of focus keywords at the blog and pillar page level.

URL Pages Indexed Google http://<www.clientsite.com> 546 http://www.<Competitor Site 1> 223 http://www.<Competitor Site 2> 349 Source: Using the site: domain.com search command in Google

Blog Content and Structure Description:

The blog strategy and tactical approach is an important part of the content profile of a website. The blog contributes the following:

-‐ A method for publishing content on a more rapid and flexible basis than working through some normal CMS systems

-‐ Highly focused, additional pages of content for the site -‐ An opportunity for cross-‐linking between blog posts and main site pages -‐ An opportunity for the readership/community to comment on blogs which adds to the dynamic

nature of the page and site.

In order for the blog to be effective content with regards to search engines, it needs to have the following main characteristics:

-‐ Each blog post must be it’s own page of content -‐ The blog must live on the domain or directory structure of the main site to add to the value of

the domain or directory levels. Sub-‐domain use of blogs are not optimal.



-‐ The URL structure of the blog platform must be optimized to include the blog title as the file name, no use of dates/archives in the directory structure and if possible, use categories as part of the URL structure.

-‐ Each blog post should have the option of modifying title tags, meta descriptions, categories and other elements on a post by post basis.


• <Client’s> blog lives on the same domain which is optimal – http://<www.clientsite.com>/blog/.

• Each post in the <Client>blog lives in it’s own page of content with a URL that uses only the title of the post. http://<www.clientsite.com>/blog/index.php/10-‐steps-‐to-‐inbound-‐marketing-‐nirvana/ however does not use categories.

• As previously mentioned, the URL structure can be optimized around strong categories. • Title tags look to be a straight copy of the headline – best practice is to optimize the title tag for

shorter size and keyword focus. • Meta Descriptions look unique but are too long and don’t create a “must click” statement for

the SERPS • Has a strong opportunity to link back to content on the main site. Creating pillar pages for

leading product features as well as a glossary will greatly increase these opportunities. • Appeals to prospects as well as current customers by the content that is offered. • Frequency of postings has a strong upward trend; this provides more opportunities to link back

to the main site and boost authority. • Posts can be shared on social media and commented on, but community involvement through

commenting is almost non-‐existent. • Blog posts are not optimized with specific keywords, these keywords could exist in the form of

tags and a tag cloud

Duplicate Content Description:

Duplicate content occurs when the exact same words and pages show up as multiple URLs. This confuses the engines who are trying to assign the right level of authority to pages and causes a dilution of that authority. Duplicate content tends to occur in the following situations:

-‐ The same homepage is indexed under different file names due to the CMS system such as: /default.html, /index.html, or no file name at all.

-‐ The use of query strings to track internal link activity causes the same page to be indexed multiple times with different query string tracking parameters.

-‐ The URLs and directory structures contain both upper and lower case -‐ Individual product pages use query strings to display different colors, sizes or product options

when the primary content is the same -‐ The same article or blog post is published to multiple pages




<Client>has 51 duplicate title tags. A large portion is coming from the same news story posting twice and getting indeed. Some duplicate are old pages that have not been de-‐indexed. Both of these should be fixed with the duplicate articles a bit trickier.

Old pages should have a no-‐index attribute added to the individual page header and the robots.txt can be updated to noindex an “old” page. Since those pages are not in a directory, it might need to be on a page by page basis. The old pages should also 301 re-‐direct to new pages to preserve any authority.

<Screenshot from Google Webmaster Tools on duplicate Title Tag Data>

source: Google Webmaster Tools for <Client Name>.com



Linking This section describes the multiple categories of link types and important SEO considerations.

Internal/On-‐Site Linking Description:

Since search engines see each page on a site as a unique opportunity to rank for specific keywords, how we refer to ourselves from page to page within our site via links and link anchor text is an important signal to the search engines about the focus keywords on a particular page.

Internal links also pass authority from page to page so we want to be deliberate with the creation of internal links to maximize the flow of authority through a site.


• Top navigation names and categories don’t really help the visibility of the focus keywords. • The footer is narrow and misses an opportunity to add anchor text rich links throughout the site. • Blog pages don’t have a category module in right rail for supporting category pages > missed

opportunity for internal content and linking • Blog posts don’t appear to be actively linking back to pillar or primary content pages for

boosting of focus keywords > missed opportunity • No visible site map – this should be added

Outbound Links Description:

Links that send traffic away from your domain are passing your authority to other websites. The search engines pay close attention to who you link to and try to assess both the relevancy of the link and how much of your domain/page authority to give to the destination page you link to.

In general, we should minimize the number of outbound, authority passing links and only pass authority to sites that we like and trust and want to build-‐up.


<Client>does not have excessive external links on the top pages.

Inbound Link – Quantity & Diversity Description:

In general, the more links pointing to a page on your site (aka backlinks, inbound links), the more trust your pages and domain will have in the eyes of the search engines. Links to your site are signals of trust from other sites and pass some of their authority to you.



An important consideration with inbound links is not just the quantity, but the diversity of domains that are passing trust or authority to you. It is better to have 1,000 links from 1,000 different domains than 1,000 links from 1 domain.


Client Competitor 1 Competitor 2 Total External Followed Links

52,335 19,128 15,699

Linking Root Domains

541 1,888 1,533

Data Pulled from www.OpenSiteExplorer.com

<Client>has strong inbound linking volume, but diversity is lower than core competitors. Strong need to diversify the base of domains that are linking to <Client Name>.

Inbound Link – Anchor Text Description:

The anchor text of a link is the visible text to the reader and is an important signal to the search engines about the focus keywords on the destination page URL. For example a link like – read more – tells the engines very little about the page the link takes you (the destination page URL), but a link like – read more about red tennis shoes or simply red tennis shoes – adds valuable keyword signals to the anchor text.


Opportunity exists to use focus keywords as anchor text in blog posts and increase highly targeted inbound anchor text links.



Top Ten Anchor Text for <Client Name>

<Screenshot from OpenSiteExplorer.org showing top 10 anchor text links>

Technical Search engines ultimately want the best user experience for the searcher – whether it be providing the most relevant results in the search engine results page or the user having the best possible experience when they reach the website. Having a well operating website that is fast, organized well and error free is an imperative for both user experience and the trust of the engines.

The search engines themselves give us the tools to analyze and improve this performance through the webmaster tools accounts.

Server Errors (500 Error code) Description:

Broken links, incorrectly formed URLs and anything that hinders the search bots from crawling/indexing your site is lost opportunity that is completely within your control to fix.


<Screenshot from Google Webmaster Tools of graph over time of server errors>

404 Page Errors Description:

404 page errors occur when page content for a resolving URL is not found. This is a significant breach in crawling, indexing and content etiquette and should be a regular review and repair cycle.


178 -‐ 404 errors were found on the site. These need to be cleaned up using the tactics below. The entire list is available as an export to Excel from Google Webmaster Tools.

<Screenshot from Google Webmaster Tools on graph of number of 404 errors over time>

Several things will help:

1) If these pages are no longer available – re-‐direct them via 301 to the most relevant page. 2) If there is a technical problem with these pages, repair them. 3) Analyze the pages with the links to these pages and either fix those links or change the link to a

different – but appropriate – page. 4) Create a more helpful 404 page. Just because a 404 page is generated, doesn’t mean it can’t be

helpful.



Not Followed Page Errors Description:

This type of error occurs when there are problems with the re-‐direct -‐ either pages re-‐direct too many times, incorrect formation of the re-‐direct or issues with the content on the re-‐directing page.


39 re-‐direct errors were found on the site. The entire list is available as an export to Excel from Google Webmaster Tools.

<Screenshot from Google Webmaster Tools on graph of number of not followed errors over time>

Robots Exclusion File Description:

The robots.txt file functions as a first stop for search bots crawling a site that tells then where NOT to go. Pages like login, shopping cart and other non-‐content type pages should be excluded so as to not waste the bots cycles and to keep private pages out of the index.


Google Webmaster Tools show 132 pages restricted from crawling by the Robots.txt file. The blocked URLs look reasonable. The robots.txt file should be updated if these are pages that the team wants crawled and indexed.

<Screenshot from Google Webmaster Tools of Robots.txt content>

Sitemap XML File Description:

The sitemap XML file tells the search engines what pages are on the site without them having to crawl and find every page through links. This is an effective file to use when:

1) You have a large number of pages 2) You have a weak browse structure on your site – ie, not every page is connected by a follow-‐

able link 3) You have videos as part of your content – the sitemap has special fields for videos on your site.




There is a sitemap submitted via Google Webmaster tools, however it was last submitted in March 2010 and doesn’t appear to have been updated. There are only 54 pages submitted with 16 warnings.

We should update the sitemap and make sure it has all of the relevant pages and is feeding properly to Google and Bing.

Page/Site Load Speed Description:

Study after study has shown the positive impact of a fast loading website. The usability skyrockets when a page loads quickly and the engines – especially Google – have had a keen focus on this metric for years. This analysis is performed by Page Speed app that is added to Firebug and contains more specifics.


http://www.clientsite.com site takes approximately 2.8 seconds to load. This is better than 75% of sites.

Suggested improvements include from Google’s Page Load Analysis:

High priority. These suggestions represent the largest potential performance wins for the least development effort. You should address these items first:

<List the output from the Google Page Load Speed Analysis or other page optimization report like http://tools.pingdom.com/fpt/>

Medium priority. These suggestions may represent smaller wins or much more work to implement. You should address these items next:

• Defer parsing of Javascript • Serve resources from a consistent URL • Combine Images into a CSS sprite • Minify Javascript • Minify CSS

Low priority. These suggestions represent the smallest wins. You should only be concerned with these items after you've handled the higher-‐priority ones:



Social Media Social media is becoming an important element to overall online visibility and a new component of the search engine algorithms. The more connected, active and share-‐able your content and website are – the more trust and authority the engines will assign to your web enterprise.

Social Profiles Description:

The creation and management of company or product profiles in the major social networks should be part of every teams earned media strategy. These profiles function as an extension of your website and give you an opportunity to publish content, engage your audience and generate activity in the social sphere.


Most are active, organized, and well fed with content. There are always elements that can be improved including some recommendations in the next sections.

Facebook Main -‐ http://www.facebook.com/

Twitter -‐ https://twitter.com/<Client Name>

LinkedIn Company Page -‐ http://www.linkedin.com/company/<Client Company URL>

YouTube -‐ http://www.youtube.com/user/<Client Name>

Google +1 – https://plus.google.com/<Client Site>

Social Sharing Description:

It is important to build sharing opportunities into your website to encourage visitors to comment, like, +1, retweet and otherwise syndicate the content on your site that they like to their network. The search engines are consuming like, share, tweet and +1 data and including as part of the trust signals in their algorithms.


Homepage -‐ There is no way, other than the footer at the bottom, to follow, like, +1 or engage social media profiles. Adding a more significant way to subscribe to social profiles is something to consider for the homepage update.

Main pages on site -‐ Includes who we are, what we do, case studies, etc. There should be a similar reach out to grow the network, sign up for newsletter. Should also be built around growing the network on these pages.



Blog – The blog has opportunities for sharing at the blog and blog homepage level, but is not very prominent. There are new plug-‐ins for wordpress and other blog sites that make sharing a higher priority. Look at http://www.optify.net/search-‐marketing/search-‐engine-‐personalized-‐keyword-‐rank-‐checking for the widget on the left for promoting social sharing.

Social Activity Description:

Treating you social network as a conversation with your audience is imperative to a successful social strategy. Setting up a profile and sharing without actively managing and engaging your audience is a mistake and wasted resources as is using your social network as a one way (you to them) communication structure.


Facebook – Account is very active and updated.

Twitter – The Twitter profile looks to have a broken image (might just be my browser) but the background and branding could use a refresh to align with the brand better. The content is conversational and educational with a good number of followers.

LinkedIn – LinkedIn has some new tools and views that can improve the business impact of the profile. There is an opportunity to improve here.

YouTube – Videos are of webinars and how to’s. Opportunity exists to categorize videos for easeier use.

Google+ -‐ The Google+ profile does not seem to be accessible or working from the links in the Google+ posts and searches.

Overall, social media is very active and the content being syndicated is strong.

Investor Relations

Technical SEO Audit