Introducing

1Confidential

In-Stream and Native Advertising

Redefined

( A Storyteller’s Dream )

Advertisers are looking for new

places and better ways to tell their stories and build awareness and engagement +

Conversions

2Confidential

Why our Mission Matters

Ads or posts that look and feel like a site but then link consumers out of experience is not native advertising

What’s happening is not what consumers or advertisers want

We Change All That…..

This barely works > .02% Click Through This never worked, unless by mistake

Display Advertising- Banner Disappearing

Native advertising is a form of paid media where the

ad experience follows the natural form and function

of the user experience in which it is placed

Native In-Stream Advertising: Where it’s all headed

Most of these link you off site /out of app immediately

Native is the most (only)effective advertising on Smart Phones

Most of these link you off site /out of app immediately

In Experience Native(Keeping user on site, engaged and going deeper + Conversion)

� Embed or pop

� Full Page

� Imagery, Video, Text

� Call to Action

� Sign-up

� Purchase or Book

� Converse

� Share- Social, email

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• Centralized CMP Studio

• Revolutionizes content

management and use / reuse

• Brand self-publishing enabled

• Automate workflow processes

• Collaboration

• Template / capsule building

• Robust Reporting & Analysis

Brands

Publishers

Agencies

• Compelling multi-media

content

• Wrapped in amazing

functionality

• Multi-channel distribution

• Portable, transportable and

re-usable

• Full socially enabled

• Accessible on any device

• Responsive design

• Interactive , engaging,

transaction enabled,

commerce capable, lead

capture

• Visible / sharable by everyone

Groundbreaking Native TechnologyThe intersection of design, content and the user-experience

• Want consumers to stay on site and

engaged/convert/no link off

• Always seeking differentiated ad

products that do more

• Process to manage / deliver ad

content is fragmented

• Want fast production and reusable

content

• Collaboration needed

Publishers

• Brands are becoming publishers

• Creating vast amounts of rich content

and looking for distribution

• Sharing and social amplification

important

• Brands want to self-publish

• Native/Sponsored Ads are on the rise

• Want fast production and reusable

content

• Collaboration needed

Brands

• The Visual Web

• Always changing-moving fast

• Moving to card and feed based

internet

• consumers/mobile are driving

• Conversion + transaction should

happen within experience

• HTML 5 Vs. Flash

Technology

• Have insatiable appetite for content

• Never pay attention to banner ads

and still don’t

• Looking for rich, more compelling

experience

• On their device of choice

• With as little as friction as possible

Consumers

What We See

RICH MULTI -MEDIA

• Capsules are like story boxes• Open any kind of media• Presented as collective storytellers• Inform and fulfill a consumer’s curiosity• Deepen engagement

• CAPSULES live anywhere and everywhere• Web sites, in feed, emails• Consumers stay within their chosen experience,

where they began the journey• Keeping consumers longer, minimizing linking off

• Most people use two or more different devices / day to get or provide information

• CAPSULES are adaptive, delivering to any device of the consumers choosing

• CAPSULES are transaction and commerce enabled• Consumers can accept an invitation, offer, book or

buy • Within the same rich experience• Wherever they are

• Consumers interact with brands or publishers in real-time

• Chat, IM or real-time conversations• Inside a CAPSULE experience

• Consumers can share CAPSULES with their friends on social networks, via email or posts

• The CAPSULE experience remains the same wherever they are

• Heightened state of awareness and engagement

TRANSACT

IN-EXPERIENCE

INTERACTIVE

ON ANY DEVICE SHARING

The Consumer ExperienceAt the heart of everything we do

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Tangible Benefits Brands & Publishers

KEEP CONSUMERS

IN THEIR EXPERIENCE

INTEGRATED

COLLABORATION

TOTAL CONTROLON-GOING

ENGAGEMENT

SELF PUBLISHING

MONETIZATION

AMPLIFICATION

MEASUREMENT

BRANDS, AGENCIES & PUBLISHERS

TWO SIDES OF THE SAME

COIN

• portable, transportable

• huge amplification

• pervasive reach and engagement

• integrated analytics

• every view, action, path taken,

impression, click, embed +

• aligns monetization goals

• with consumers’

• maximizing buying potential

• at the highest point of conversion

• used independently

• offered as a self-publishing

capability

• of the message

• automatically updates “on the fly”

one backend change updates every

instance

• not “one time” events

• “carry on” the conversation

• continuous CAPSULE updates

• rich in-depth storytelling

• intimately closer to the consumer

• huge lift in visibility and value

• faster time to market

• vastly improved scalability at

dramatically reduce costs

A new paradigm of shared value

10Confidential

CONTENT CREATION, DESIGN &

DELIVERY IS LABOR INTENSIVE &

COSTLY

AD PRODUCTION IS NOT

COLLABORATIVE AND DOES NOT

ALLOW FOR SELF-PUBLISHING

CONTENT AND DATA IS

FRAGMENTED AND NOT

CENTRALIZED AND EASILY

REUSABLE

ENGAGEMENT/CONVERSION

DOES NOT HAPPEN “IN

EXPERIENCE”

CONTENT DOES NOT

EFFECTIVELY SPREAD AND

LEVERAGE OTHER EXPERIENCES

AND NETWORKS

STREAMLINE CONTENT

WORKFLOWS, DESIGN &

MANAGEMENT

ALLOW PUBLISHERS, BRAND,

ADVERTISERS TO COLLABORATE

CENTRALIZE CONTENT AND

MAKE IT REUSABLE

MOVE THE ABILITY TO

ENGAGE/PURCHASE TO THE

EXPERIENCE

MAKE NATIVE ADVERTISING

PORTABLE WITHIN FEEDS

WEBSITES AND AD CHANNELS

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DRAMATIC COST REDUCTION AND

ACCELERATE PRODUCTION WHILE

INCREASING SCALE

IMPROVES FINAL PRODUCT AND

CUT COSTS

IMPROVES FINAL PRODUCT AND

CUT COSTS. INCREASES PRODUCT

QUALITY AND IMPACT

MAXIMIZE BUYING POTENTIAL AT

THE HIGHEST POINT OF

CONVERSION PARTICIPATE IN

TRANSACTION - $$

LIFT IN AMPLIFICATION, PERVASIVE

REACH AND ENGAGEMENT/UPLIFT

ON KEY METRICS- TIME ON

SITE/NEW VIEWERS - $$

WE.. VALUETODAY

Value Proposition “So What”

In 2017

$1.6 to $6.4 bn

Native social advertising revenues will grow from

of banner ads are beingignored

99.8%

Native Advertising By The Numbers

OF ONLINEPUBLISHERS

NOW OFFER NATIVE

ADVERTISING73%

Of surveyed venture capitalists, private equity firms, and angel donors say they are likely or very likely to invest in companies that sell native advertising solutions

57%

Of designers say User Experience is the most important thing in native advertising

70%

Native campaigns have performed 5x-20x industry norms for banner ad click rates

Native Ad ampaigns can cost anywhere between $5,000 for a post to as much as $100,000

$

85% of content publishers believe that native advertising represents a new and viable revenue stream

MULTI MEDIA STORY BOX

EXCITING

RICHDIFFERENTIATING

RELEVANT

INTERACTIVE

CHAT

RESOURCESIM

REAL-TIME

WILL SHARE THIS

EMAIL

SAME EXPERIENCE

CONSUMERS

WILL LOVE IT

MORE VALUE

MORE ENGAGING

MORE TRANSACTIONS

IN_THEIR CHOSEN EXPERIENCE

OM ANY DEVICE

Confidential

SOCIAL NETWORKS

Tangible Consumer Benefits

EVERYWHERE

ANYWHEREWHERE THE JOURNEY BEGAN

NO LINK OFF

POST IT

WHAT WHEN

CHOICECONVENIENT

ADAPTIVE

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