Financing Need (USD)

Country

Stage

Year of Establishment

Sector

2010 2011 2012 2013Sales 90,000 157,500 165,375 173,644Net profit after tax 29,250 51,188 53,747 56,435

Number of employees 15 15 20 30

Investments needed:Fixed Assets PurchasesWorking CapitalTotal Financing NeedHow to be financed:Own ContributionLoans (debt)External Share CapitalGrant(s) / Other sources

2008

10,000

Soup of the DayFarm Kitchen to your Table, creating closed loop for sustainability

Picturewww.bidnetwork.org/129943

start-up

Food Service, OrganicFarming, Social Entrepreneurship

25,000

Key Facts

Philippines

Name of Author: MaryJean Netario - Cruz CONTACT INFORMATION:

Phone/Mobile:+639225631672 Email: soupoftheday44@yahoo.com

15,000

5,000

25,000

5,000

5,00010,000

ProductFood ProductsSOUP of the DAY is a food concept with a VISION to become a renowned food business that serves food with a HEART, creating an avenue for consumers to help the NEEDY while enjoying the food. The food bar operation serves : 1) Soup 2) Rice Meals 3) Pasta 4) Beverages 5) Bread 6) Desserts. SOUP of the DAY uses ingredients in season, organically grown produce by the partner indigeneous people and other local community based livelihood such as herbs, fruits and vegetables, poultry and meat.ServicesSOUP of the DAY created a close loop to ensure sustainability. We empower the community based livelihood component of the loop through bridging resources and honing a new breed of social entrepreneurs: 1) Providing Production technical know how 2) Investors Sourcing/Bridging 3) Social Entrepreneurship Mentoring with Business Cinic support 4) Market Linkages Market and Customers For a pilot Joint Venture with Xavier University-Ateneo de CDO, the products are to be sold in Schools having its students the target market through the kiosk operation, owned and operated by the students. The Xavier University -Ateneo de CDO main campus has 10,000 students and there are other three campuses totalling the target market to 17,100 plus including employees.Competition The school has employee cooperative who service the food needed. There are also other food kiosk operating in the canteen. The usual food available does not give attention to safety and nutritional value of the food being sold. Soupofthe Day serves healthy food fresh from the organic farm to their table.Competitive AdvantageThe usual food available elsewhere does not give attention to safety and nutritional value of the food being sold. SOD Joint Venture with the Student Entrepreneur will do nutrition analysis,uses organic produce and prepared by Culinary Art expert following Food Safety Standards.InnovationAside from providing solution to nutrition requirement and eating habit and changing preferences for food to nourish the youth, profit agenda and addressing social and economic sustainability, Soup of the Day food kiosk operation also aims to develop the students/participants to integrate in their professional lives the habit of doing business with a built in social enterprise method that will positively impact other people’s lives. This venture will train future entrepreneurs on how to handle a real business in a competitive atmosphere that has built-in social values and responsibilities.

Social Entrepreneurship venture exists to engage different sectors of society – student entrepreneurs, indigenous peoples, partner communities, business leaders and technical specialists – in providing healthy meals to consumers through sustainable agriculture by optimizingthe potential and stabilizing the supply of organic products. The effect of such synergy is sustained livelihood and income potential for the stakeholders while caring for the health of individuals and fothe health of mother earth.Growth StrategyThe growth is ensured through collaboration with other support group and networks other than operating the kiosk professionally. From single proprietorship, it is incorporated.Development ImpactValue for Money. Clients have the opportunity to eat nutritious food for the price of the usual canteen food.Training ground for Student Entrepreneurs. Profit from the kiosks ensure sustainability of the Student Entrepreneurship Program to provide real life training to more students who dream of becoming social entrepreneurs.Economic Success to Indigenous Communities. SOD-XU enlivens the local economy by purchasing ingredients and raw materials produced by indigenous peoples (IP) in Mindanao who would otherwise might not have a sustainable means of livelihood that is also beneficial to theenvironment. IP communities will be trained to produce organic products continuously since they will always have access to a better and stable market.Financial Assistance to a Partner Public School. Part of profits from operations will go to a chosen partner school whose students and/or parents will be trained to plant or produce ingredients or materials needed by the business and by their households. Income from this start-upagri-business will be used for the benefit of the partner school's students.Health and Wellness. It addresses the Nutritional needs of the student population ensuring their intake of proper nutrition for their wellness.

Entrepreneur & Management

Mary Jean Netario - Cruz , President of Soup of the Day, Inc. has been in the business of providing business consultancy services for SME's in the Philippines and abroad. Her leadership makes possible to bring together experts in each field of business to ensure sustainability of the initiative.

Soup of the Day board of Directors includes Mr. Ferdinand Cruz, a world renowed social entrepreneur in marine industy specifically in ornamental fish. He is the Executive Director of EASTI and in charge of community livelihood, Mr. Dante Soriano, CPA and CIA managing partner of Soriano, Soriano & Associates, Noemi Pamintuan - Jara , Social Entrepreneur and CSR Consultant, Atty. Perincles Consunji, founding partner of Aranas Consunji & Barleta Law Offices, Chef Myra Querouz, Culinary Art, Josephine Ortiz HR professional, Jet Cases Abugan-Marketing and Tri-media professional Orvin Hilomen, Information Technology Consultant and Judy Find Abregan, documentarist.

The Soup of the Day, Inc. board composition does not only ensure sound managementbut bridge multi-sectoral approach to give life to a simple business concept that is doable and effective. The Soup of the Day closeloop, top-bottom-top approach and new scheme of transparent partnership is a model that can be applied to business thatis run on a platform of Social Entrepreneurship, Natural Capitalism and Multi-Sectoral Approach addressing Sustainability.