© 2010 Trevor Heisler

Why social media?

exposureshare content

build relationships

communicate

declining research coverage

fewer reporters

perception

With fewer and fewer sell-side analysts, coverage is increasingly difficult to come by

88%percentage of TSX Venture listed issuers do not have any analyst coverage

40%percentage of TSX listed issuers do not have any analyst coverage

The audience is growing and is still largely untapped by

public companies

The fastest growing demographic in social networking is adults 35 and older

Sources: Forrester Research & www.pingdom.com

80%

57%

of adults of all ages now use social media

of social media users are 35+

Today’s investors want to be more informed than ever when making their buy, sell and hold decisions

Not surprisingly, more and more investors are turning to the web for their information

And, they are using social media to listen to what other investors are saying about an issuer

Driving Adoption

of U.S.-based investors & analysts have used social media to research an investment decision.

expect social media to play an increasingly important role in investment decisions in the future

Source: Brunswick Group

63%

~50%

Source: Rydex|SGI AdvisorBenchmarking

42% use LinkedIn to connect with clients and prospects as well as each other

of Registered Investment Advisors believe social media will have lasting impact on their industry

62%