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Social Media & Investor RelationsPresented by Darrell Heaps, CEO
Q4 Web Systems
SO WHAT’S THE BIG DEAL?
Trends and Statistics
Q4 Web Systems Inc.
72% of Internet users are part of at least
one social network, which translates to 940
million users worldwide.
Social media is now mainstream.Source: http://blog.insites.be/?p=1704
85% of financial services professionals
under 50 are using social media 86% of those under 50 agree that social networking will be an important
business development tool within five years. 0% claimed that social media
wasn’t worth their time.Source: http://www.ledermark.com/news.php
47% of institutional investors read
financial blogs for investment
research and ideas20% have used blog research to execute a recommendation or
investment decision. 63% of US pro investors say blogs and social
networks will play an increasingly important role in investment
decisions in the futureSource: Brunswick Group study of 500 buy-side and sell-side Sept 2009
89% of Journalists using blogs, 65% social
networking, 52% microblogs (Twitter)278 business Journalists on Twitter listed at muckrack.com
15 Financial Times / 28 Business Week / 41 Forbes / 66 Wall Street
Journal / 108 New York TimesSource: http://us.cision.com/news_room/press_releases/2010/2010-1-20_gwu_survey.asp
47% of retail investors look to the financial
web sites and blogs for investment advice
Investors aged 40 and older rely on financial websites and blogs
(47%) and financial print publications (41%) more than planners or
advisors (39%), brokers (36%) and family (19%).Source: http://content.sharebuilder.com/mgdcon/core/AboutUs/survey_results/White_Paper.pdf
79% of Fortune 100 are using at least one of the
most popular social media platforms: Twitter,
Facebook, YouTube or corporate blog
65 percent of the largest 100 international companies have active
accounts on Twitter, 54 percent have a Facebook fan page, 50
percent have a YouTube channel, and one-third (33 percent) have
corporate blogsSource: http://www.burson-
marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160
WHAT ARE THE RISKS?
Examples and Best Practices
Q4 Web Systems Inc.
Only 20% of companies
globally have a social media
policyEstablishing clear policies for social media is requirement for every public company. All employees must understand acceptable use. Restricting access doesn’t work – 55% of all social media usage is mobile. Checking Facebook is the new smoke break. Source: http://www.emarketer.com/Article.aspx?R=1007493
Investors are consuming all of your
content, whether published by IR or
not.
It’s important to display a united front to the market. What
does your HR blog or Facebook page say about you to an
investor? What about LinkedIn? You need to acknowledge
that investors are searching the web looking for
information on your company – what are they finding?
Not listening to the web is the
biggest risk for all companies.
Monitoring for your company, executives, along with
tracking what you competitors are saying is a key element
to staying ahead of rumors, misinformation and crisis.
Using social media and your voice
of authority is an important method
to build trust with stakeholders.
Investors and shareholders are influenced by journalists,
bloggers and activists. Using the web and social media
allows you to maintain a corporate voice in the market and
build trust among stakeholders.
WHO IS DOING IT RIGHT?
Examples and Best Practices
Q4 Web Systems Inc.
Use the same channels to influence
Twitter use by Sector
29%
15%
12%
12%
8%
6%
5%
4%
3%
3% 2%1%
Technology
Services
Industrial Goods/Basic MaterialsPharma/Healthcare/Biotech
Natural Resources
Utilities
Consumer Goods
Telecommunications
Automotive
Exchanges
Embedded SlideShare presentations gain
additional exposure for your presentations.
SlideShare tracks how many people view your
presentation, and from where. After 3 weeks,
Barrick’s presentation was viewed 396 times –
178 of these via SlideShare. See updated stats.
Slideshare distribution
Small Cap Social Media ROI
www.tvipacific.com
Website redesign
YouTube
Flickr
Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/
Summary
Start by listening
Put a social media policy in place
Publish content to YouTube, Flickr, SlideShare, etc and
embed on website
Share updates on Twitter/Facebook provide a context to your
company and business
Start small and evolve over time
THANK YOU! For more examples check out: http://www.q4blog.com
Or contact me:
Darrell Heaps
Q4 Web Systems
1-877-426-7829 ext. 222
http://twitter.com/darrellheaps
