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Twitter | @snktrdonline Facebook | facebook.com/snktrd Instagram | @snktrd Website | www.SnkTrd.com SnkTrd (sneak+trade) is an online community established in 2012, by Thomas Mitchell, with a purpose of providing a social platform for all things sneaker-related, available to anyone, anywhere. The online community functions by integrating e-commerce with social media. SnkTrd's innovative approach to shopping online offers sneaker enthusiasts a specific online space to share their passion.
Citation preview
Investment deck
Problem Vs. Solution
SnkTrd’s innovative functionality
allows users to freely participate in
ecommerce as well connect and
share their collection with other
enthusiast seamlessly
Solution #1
SnkTrd allows users to freely buy, sell and
trade sneakers with sneakers enthusiast
all over the world. Sneakerheads are now
able to tap into a global sneaker
marketplace that has never been
available before
Solution #2
Problem #1 Problem #2There is currently no online presence
that seamlessly joins e-commerce and
social media
There is currently no platform that
address the need that many
sneakerheads have when it comes time
to buying, selling and trading sneakers
90%10%
Demographic: SnkTrd will market to males ages 15-30 and females ages 15-25
Mission Statement: SnkTrd’s mission is to provide a
global trading community
Business Philosophy: Develop a socially organic marketplace for those most enthusiastic about popular athletic footwear (sneakers)
Goals:
I. To be an efficient industry leader in c-to-c e-commerce.
II. To grow an innovative web-based community that is a
standard within the social media industry.
SnkTrd (sneak+trade) is an online community for users to buy, sell and trade sneakers. As well connect with other liked minded sneaker enthusiast socially
Our Company
DemoCore Services
11
22
33
Global Community Users are given the opportunity to create a profile and upload pictures of new purchases, while interacting with other sneaker enthusiasts, globally.
Innovative Marketplace The marketplace allows a user to pull shoes from his/her pre-loaded collection, and place them in the marketplace, where others are able to make offers on the post
Web-Based Magazine Users are given the opportunity to stay up to date on the latest in the sneaker community, as well as, important announcements SnkTrd has for its users
Dev.sntrd.com
How Will SnkTrd Be Marketed ?Who do we market to?
Apart of our goal in reaching out to consumers via social media is our use of digital media. In recent promotional video our CEO/Founder Thomas Mitchell discusses the SnkTrd concept and what to expect when the site launches.
This promotional video and others like to home help us to better communicate with out core demographic in a manner that has been proven to be effective.
Marketing Plan
Robust Social Media Presence
Content
Marketing . Celebrity Endorsements
Street Art/ Large Print
Advertisements . Grassroots Media
Push.
CompetitionComparison Checklist
Ability To Display Collection
Full Social Media Platform
Ability To Trade Sneakers
Online Magazine /Blog
Online Shop
Offer Process System
Ability To Buy & Sell
Sneakers
Store Pages
Heat/Release Date Alerts
How Does SnkTrd Make Money?When does SnkTrd make money?
Revenue Streams
.
Revenue
Transaction Fees
AdvertisingSnkTrd Credits Shop Revenue
Premium Subscriptions
Transaction Fees
The seller is charger a posting fee of $1
A 8% fee on any transactions of $250 or less and an 10% fee on any transactions of $251 or more is charged to the seller
The buyer is responsible for compensation in the agreed upon offer
All shipping costs are at the discretion of the seller
Cash Offer
Fees
Both parties are charged a $5 processing fee
If shipping is conducted independently, then shipping cost are at the discretion of the seller
If the third party shipping option is chosen, then both parties are also charged a $25 in shipping costs
Trade Offer
Fees
The seller is charger a posting fee of $1
A 8% fee on any transactions of $250 or less, and an 10% fee on any transactions of $251 or more is charged to the seller
The buyer is charged a $5 processing fee
The shipping option is at the discretion of the seller
Mixed Offer
Fees
When a user makes an offer on a shoe that only involves cash.
When an offer is made only involving shoes
When an offer is made on a shoe, and cash and shoes are involved.
How Do I Invest In SnkTrd?Why would I invest?
Traction
Snob Swap
Recently Mashable ranked the 10 most followed brands on IG
an 2 of the brands Nike and Sneakernews were among the top
ten, Sneaker news rounded out the list with 1.5 million
followers.
Social media presence
Snobswap is a marketplace for
high end woman's jewelry and
accessories, which launched in
2011 and has had much
success in this space by
reaching several funding and
revenue milestones.
Traction
Conventions There are almost hundred different sneaker
conventions held all over the country by various
entities which charge an admission and sell vendors
tables to collectors who want to come and buy sell
and trade sneakers. These conventions on average
have an attendance anywhere from 300 to 2500
people
Media Coverage
The New Yorker magazine and ABC News recently
profiled the sneaker community and the growing
trend of youth buying, selling and trading
sneakers.
Funding Needs
We are seeking$250,000.00In Seed funding for our project.
20%
Contingencies Web/Mobile Developmen
t Marketing Debt
25% 20% 5% 30%
Operations/
Staffing
In exchange for $250,000 we are offering investors an equity stake in the
company. We are also open to any potential investors seeking to make a debt
investment offers.
Timeline5-Year Plan Without Seed Funding
1 1 2 2 3 3 4 4
Launch Web Platform November 13”
2014 2014 2015 2015 2016 2016 2017 2017
Phase I Phase II Phase III Phase IV
Launch Mobile Web App 4th Qtr. Year 2
Begin development of native mobile app 1st Qtr. Year 3
Launch native mobile app 4th Qtr. Year 3
Implementation of premium features 4th Qtr. Year 2
SnkTrd turns a profit for the first time 3rd Qtr. Year 3
55
Prepares for acquisition 4th Qtr. Year 4
Open marketplace to items outside of sneakers 4th Qtr. Year 4
Timeline5-Year Plan With Seed Funding
1 1 2 2 3 3 4 4 5 5
2014
Launch Web Platform 1st Qtr. Year 1
2014 2015 2015 2016 2016 2017 2017 2018 2018
Phase I Phase II Phase III Phase IV
Begin development of native mobile app 1st Qtr. Year 1
Launch native mobile app 1st Qtr. Year 2
Implementation of premium features & website upgrade 3rd Qtr. Year 1 SnkTrd turns
a profit for the first time 4th Qtr. Year 2
Open marketplace to items outside of sneakers 4th Qtr. Year 3
Prepares for possible acquisition 4th Qtr. Year 4
SnkTrd is acquired 4th Qtr. Year 5
Tables and Charts
Financials Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $50,000 $245,933 $1,687,666$15,590,66
6$37,313,333
Expenses $117,382 $565,305 $1,517,225 $6,603,200 $22,370,954
Net -$67,382 -$319,372 $170,441 $8,987,466 $14,942,379
SnkTrd is expected to operate at a loss until year 2 when an increase in revenue is anticipated, This increase is do to some premium features coming online, Implementation of mobile app and full website upgrade.
Financials Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $600,000$4,
780,000$12,687,66
6$25,590,66
6$50,313,333
Expenses $750,000$1,565,30
5$2,517,225 $8,603,200 $27,370,954
Net -$150,000$3,214,69
5$10,170,4
41$16,987,46
6$22,942,379
SnkTrd is expected to operate at a loss until year 3 when an increase in revenue is anticipated, This increase is do to some premium features coming online.
Profit Projections With Seed Funding
Profit Projections Without Seed Funding
Profit Projection Comparison
LocationMap and Contact Details
4509 Simmons Lane, Camp
Springs, Maryland, USA,
20748
Address
+301-893-4364
Contact Numbers
www.snktrd.com
Website
Email Address
Thank You For Listening!