17
PRODUCT POSITIONING

Product Positioning

Embed Size (px)

DESCRIPTION

4 Basic Principles in Ganotherapy1. Illness is caused by 2 sources; toxins in our body and disharmony in body functions.2. Ganoderma does not cure illness but it can help balance up our body system and improve immunity against diseases.3. Any reaction that takes place is caused by our body system and not by the intake of Ganoderma.4. The Dosage of Ganoderma taken is irrelevant to diseases.Imported & Exclusively Distributed by:DXN INT'L. PRIVATE LTD.Unit 501-511, 5/F - Bldg. F.North Link SM City Complex,North EDSA Pag-asa IQuezon City, PhilippinesTel#: (+632)352-7769 to 72Produced by:DXN INDUSTRIES (M) SDN. BHD. (410731-D)Kg. Padang Panjang, Jalan Bukit Wang,06000 Jitra, Kedah Darul Aman, Malaysia.Quality Seals:BFAD - PhilippinesHALAL - IslamicUSFDA - United States of AmericaTGA - AustraliaLLOYD - SingaporeISO - 14001ISO - 9001 & 9002DXN International has more than 154 branches worldwide and about 300 authorized outlets center in the Philippines nationwide.**INTERESTED?---> for inquiries please leave a message.(ID CODE # 065111138 - sponsor code for direct buyers upon purchase at any authorized center to avail 15-25 % discounts )PREVENTION IS BETTER THAN CUREDXN product do not SELL by Facts AloneDXN Products SELL by RESULTSYou are not responsible for what people think about you.But you are responsible for what you give them to think about you.For more info you may log to http://mbascug29.sulit.com.ph/, www.reishi.com, www.ganoderma-for-health.com and www.spirulina.com www.dxn2u.com click your country and to avail this product u may give this sponsor name and sponsor code to your nearest DXN center. Act now be one of us, all you need is to fill up a distributor registration form to join on our team. Once you’re in the center please ask for a distributor form then fill it up and please write on yoursponsors code: 065111138sponsor name: MARIA ESTHER M. BASCUGorB 1 of the EAGLES TEAM, all you need is to fill up a ONLINE REGISTRATION. Just click this link http://networkmlm.dxn2u.com/mainpage/index.php and click BECOME A MEMBER? Read the instruction. PLS write 065111138 as your sponsor.

Citation preview

Page 1: Product Positioning

PRODUCT POSITIONING

Page 2: Product Positioning

The Human Body

The human body is made up of trillions of cells

If…

Cells are healthy Body is healthy

Cells are unhealthy Body is unhealthy

Cells are dead Body is dead

Page 3: Product Positioning

PRODUCT POSITIONINGPRODUCT POSITIONING

Problem

• Toxin

• Free Radical• Stress• Modern Lifestyle• Eating Habit• Mal-Nutrition• The “No Money No

Time”Syndrome

+

+

++

+

Circulation Oxygen + Nutrition Energy + Waste

Cell

SolutionDXN Products provide the best support

Page 4: Product Positioning

Food Pyramid

Page 5: Product Positioning

FoodFood

Food

Food Proper

Food Supplement

Page 6: Product Positioning

FoodFood

Food

Nutrition

Calories

Page 7: Product Positioning

NutritionNutrition

Nutrition

Macro Nutrition

Micro Nutrition

• Protein• Fat• Carbohydrate• Fiber• Water

• Vitamin• Mineral• Trace Element• Enzyme• Phyto-nutrient• Chlorophyll

Enable Cells ToExtract Energy

From Macro Nutrient

Energy CarryingNutrient

Page 8: Product Positioning

Food Proper & Macro Nutrient

Spirulina Cereal

Cocozhi

Spirulina

Page 9: Product Positioning

Food Supplement & Micro Nutrient

RG & GL

Linzhi Cofee 3 In 1

Lingzhi Black Coffee

Zhi Cafe

Spica Tea

Morinzyme

Cordypine

Spica Tea

Page 10: Product Positioning

Personal Care Products

Ganozhi Toothpaste

Ganozhi Shampoo

Ganozhi Bath Gel

Ganozhi Soap

Ganozhi Massage Oil

Aloe-V Facial Cleansing Foam

Aloe-V Hand And Body Lotion

Tea Tree Cream

Lingzhi Coffee 3 in 1

Page 11: Product Positioning

CONSUMPTION FACTOR

Pocket

Time

Area

Dosage

Budget

Page 12: Product Positioning

Are You Really Healthy?

Fatigue

Insomnia Lack of sleep

No energy

Health Pre-illness Disease

Flu

Fever

Healthy

Page 13: Product Positioning

Wellness

Health Wellness

Pre-illness Wellness

Disease Wellness

Page 14: Product Positioning

The Health IndustryThe Health IndustryThe Future Industry

$1 Trillion by the Year 2010

DXN Products Are for Health and Wellness

Page 15: Product Positioning

PRODUCT POSITIONINGPRODUCT POSITIONING

+

+

++

+

The body consists of a bundle of cells

The body is like a car; it needs maintenance

The body is exposed to tortures

The body is fighting against the garbage within

The body is losing the battle

The body cannot talk to us

The body needs support

DXN Products provide the Best Support EverDXN Products provide the Best Support Ever

Summary

Page 16: Product Positioning

BE A PRODUCT OF PRODUCTS

BE A PRODUCT BE A PRODUCT OF PRODUCTSOF PRODUCTS

Page 17: Product Positioning

THANK YOUTHANK YOU