Create Value Add Not Value Ad(vertising)

How To:

P H I N B A R N E S

@ P H I N E A S B

Value Add

Market

it’s always competitiveL O T S O F C A S H F E W O P P O R T U N I T I E S S C A R C E C A S H F E W E R O P P O R T U N I T I E S

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My = Your $ $ $

$ $

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$ $

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$ $

Cash is a Commodity

Value Add or…

You don’t need to advertise…

But you need to add value.

To build & serve the strongest community of entrepreneurs

O U R M I S S I O N

Portfolioknowledge. shall. not. pass.

Communitypass it on!

We Can Build Better Companies, Together

A Product for < 1%

How do I...

“Customer”What do you mean by

“Marketing”What do you mean by

73%of my referrals are from other founders.

The Customer Journey

Founder“There has never been a

company like my company.”

T H E F O U N D E R

“The reviews were great on Yelp…”

“You should be honored by my lateness.”

T H E A C T U A L E X P E R I E N C E

“Seriously?”F O U N D E R S :

Fundraising SucksT H E P R O B L E M :

Buy Side Sell SideT H E D I S C O N N E C T:

Your equity is worth more

than my…. $ $ $$

$ $

$ $

$

“

”—every investor, ever

We’re on the sell side

VC FoundersP R O D U C T C O N S U M E R

= =

Value their time.P R O D U C T R E Q U I R E M E N T S

Just say “No.”

Show up prepared.

prepare, engage and follow through

P R O D U C T R E Q U I R E M E N T S

Have rhythm.

transparency communication

P R O D U C T R E Q U I R E M E N T S

Have soul.

your 1:30 may be their biggest meeting

P R O D U C T R E Q U I R E M E N T S

Yes, you can.

Table stakes.

Entrepreneur-FriendlyTrustworthy

CollaborativeSupportive

ExperiencedInfluentialVisionary

Strong LegacyThought Leader

Risk-TakerInnovative

Expert

What do you look for in an investor?58%

55%35%

34%32%

23%12%

11%9%9%

6%6%

Don’t be a douche.

T H E G O O D N E W S

Startups need money.

(duh.)

T H E B A D N E W S

Startups don’t need your money.

Embrace Sell SideT H E