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1 A REPORT ON SUMMER INTERSHIP/PROJECTWORK FOR NJ INDIA INVESTS PVT. LTD. NADIAD Submitted to INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I 2 IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) CHANGA Prepared by PATEL HARSH.A ID No: 13PGDM006 Under the Guidance of Ms. Krima Patel INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I 2 IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) AT & PO. CHANGA 388 421 TA: PETLAD DIST. ANAND, GUJARAT JULY 2014

NJ INDIA INVESTS PVT. LTD

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1

A REPORT ON

SUMMER INTERSHIP/PROJECTWORK

FOR

NJ INDIA INVESTS PVT. LTD. NADIAD

Submitted to

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)

CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)

CHANGA

Prepared by

PATEL HARSH.A

ID No: 13PGDM006

Under the Guidance of

Ms. Krima Patel

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)

CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)

AT & PO. CHANGA – 388 421 TA: PETLAD DIST. ANAND, GUJARAT

JULY 2014

2

DECLARATION

I Patel Harsh, student of the second-year PGDM program at Indukaka Ipcowala Institute of

Management (I2IM) hereby declare that the report on summer training and project work entitled “A

Study on Knowledge of mutual fund among LIFE INSURANCE agents in Kapadwanj Gujarat” is

the result of my own work I also acknowledge the other works and publications cited in the report.

Place: Changa (Signature)

Date: Harsh A Patel

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ACKNOWLEDGEMENT

I would like to take the opportunity to thank all those who helped me in the successful completion

of my Summer Internship Program (SIP). To start with, I would like to thank the organization NJ

India Invest Pvt. Ltd. for providing me the chance to undertake this internship study.

I would like to express a deep gratitude towards Dr. Govind Dave, Dean of Indukaka Ipcowala

Institute of Management, who gave an opportunity to experience the working environment of an

organization.

I wish to place on records, my deep sense of gratitude and sincere appreciation to my company

guide, Mr. Sagar Patel, of NJ India Invest Pvt. Ltd., Nadiad, who suggested and prepared the

framework of the project. I would also like to thank him for his continuous support, advice and

encouragement, throughout the course of this project.

I am deeply grateful to my faculty guide Miss Krima Patel for her invaluable suggestions,

comments, feedback and support throughout the internship.

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Contents

PART 1 ............................................................................................................................................... 4

1. MUTUAL FUND INDUSTRY IN INDIA ................................................................................... 5

1.1HISTORY OF MUTUAL FUND ................................................................................................... 5

2. ABOUT NJ INDIA INVEST PVT. LTD. .................................................................................. 7

2.1 INTRODUCTION ......................................................................................................................... 7

2.2 EVALUATION AND HISTORY .................................................................................................. 8

2.3 VISION AND MISSION ............................................................................................................. 10

2.4 MANAGEMENT STRUCTURE ................................................................................................ 11

2.5 PRODUCTS ................................................................................................................................ 11

2.6 GEOGRAPHICAL SPREAD OF FACILITIES .......................................................................... 12

3. FUNCTINAL AREAS ............................................................................................................. 13

3.1 AMC’S WITH NJ INDIA INVEST ............................................................................................ 13

3.2 NJ'S GROUP COMPANY: ......................................................................................................... 14

3.3 LINEAGE .................................................................................................................................... 18

3.4 360° - ADVISORY PLATFORM OF NJ FUNDZ ..................................................................... 18

3.5 MARKETING SUPPORT ........................................................................................................... 19

3.6 TECHNOLOGY .......................................................................................................................... 20

3.7 CUSTOMER CARE .................................................................................................................... 22

3.8 TRAINING AND SUPPORT ...................................................................................................... 23

3.9 DISTRIBUTION CHANNEL ..................................................................................................... 24

3.10 SERVICES OFFERED BY NJ FUNDZ ................................................................................... 25

4. FINANCIAL ANALYSIS ..................................................................................................... 30

5. TASK AND ACTIVITIES PERFORMED AT THE ORGANIZATION ........................ 31

6. MY LEARNING FROM THE STUDY OF THE ORGANIZATION ............................... 35

PART 2 ............................................................................................................................................. 36

1.INTRODUCTION ........................................................................................................................ 36

2.LITERATURE REVIEW ............................................................................................................ 36

3.RESEARCH GAP ........................................................................................................................ 37

4.RESEARCH OBJECTIVE .......................................................................................................... 37

5.RESEARCH MODEL .................................................................................................................. 37

6.HYPOTHESIS .............................................................................................................................. 37

7.RESEARCH DESIGN: DESCRIPTIVE/EXPLORATORY…………………………………38

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Part 1

1. Mutual Fund Industry In India

1.1History of Mutual Fund The mutual fund industry in India started in 1963 with the formation of Unit Trust of India,

at the initiative of the Government of India and Reserve Bank. The history of mutual funds in India

can be broadly divided into four distinct phases.

First Phase – 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up

by the Reserve Bank of India and functioned under the Regulatory and administrative control of the

Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development

Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first

scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crore of

assets under management.

Second Phase – 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks

and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC).

SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed by Can

bank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual

Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its

mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. At the end of

1993, the mutual fund industry had assets under management of Rs.47, 004 crore.

Third Phase – 1993-2003 (Entry of Private Sector Funds)

With the entry of private sector funds in 1993, a new era started in the Indian mutual fund

industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in

which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI

were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin

Templeton) was the first private sector mutual fund registered in July 1993. The 1993 SEBI (Mutual

Fund) Regulations were substituted by a more comprehensive and revised Mutual Fund Regulations

in 1996. The industry now functions under the SEBI (Mutual Fund) Regulations 1996. The number

of mutual fund houses went on increasing, with many foreign mutual funds setting up funds in India

and also the industry has witnessed several mergers and acquisitions. As at the end of January 2003,

there were 33 mutual funds with total assets of Rs. 1, 21,805 crore. The Unit Trust of India with

Rs.44, 541 crore of assets under management was way ahead of other mutual funds.

Fourth Phase – since February 2003

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In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was

bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India

with assets under management of Rs.29, 835 crore as at the end of January 2003, representing

broadly, the assets of US 64 scheme, assured return and certain other schemes. The Specified

Undertaking of Unit Trust of India, functioning under an administrator and under the rules framed

by Government of India and does not come under the purview of the Mutual Fund Regulations. The

second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with

SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI

which had in March 2000 more than Rs.76, 000 crore of assets under management and with the

setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with

recent mergers taking place among different private sector funds, the mutual fund industry has

entered its current phase of consolidation and growth. As at the end of September 2004, there were

29 funds, which manage assets of Rs.153108 crore under 421 schemes.

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2. About NJ India Invest Pvt. Ltd.

2.1 Introduction

Here NJ stands for Mr. Neeraj Choksi and Mr. Jignesh Desai the Chairman of the company.

NJ India Invest Pvt. Ltd. is one of the leading advisors and distributors of financial products and

services in India. Established in year 1994, NJ has over a decade of rich exposure in financial

investments space and portfolio advisory services. From a humble beginning, NJ over the years has

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evolved out to be a professionally managed, quality conscious and customer focused financial /

investment advisory & distribution firm. NJ prides in being a professionally managed, quality

focused and customer centric organization. The strength of NJ lies in the strong domain knowledge

in investment consultancy and the delivery of sustainable value to clients with support from cutting-

edge technology platform, developed in-house by NJ.

At NJ we believe in …

having single window, multiple solutions that are integrated for simplicity and sapience

making innovations, accessions, value-additions, a constant process

Providing customers with solutions for tomorrow which will keep them above the curve, today.

2.2 Evaluation and History

NJ had over INR 15,000* Cores of mutual fund assets under advice with a wide presence in

over 130 locations* in 22 states* in India. The numbers are reflections of the trust, commitment and

value that NJ shares with its clients.

At NJ, we continue to innovate, enrich our intellect, and ask critical questions. We challenge

our own processes and systems on constant basis to emerge more convinced. At NJ, we continue to

expand the scope and depth of our offerings, making apt use of technological support.

Philosophy

At NJ our Service and Investing philosophy inspire and shape the thoughts, beliefs, attitude,

actions and decisions of our employees. If NJ would resemble a body, our philosophy would be our

spirit which drives our body.

Service Philosophy

Our primary measure of success is customer satisfaction. We are committed to provide our

customers with continuous, long-term improvements and value-additions to meet the needs in an

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exceptional way. In our efforts to consistently deliver the best service possible to our customers, all

employees of NJ will make every effort to.

Think of the customer first, take responsibility, and make prompt service to the customer a priority.

Deliver upon the commitments & promises made on time.

Anticipate, visualize, understand, meet, exceed our customer's needs.

Bring energy, passion & excellence in everything we do.

Be honest and ethical, in action & attitude, and keep the customer’s interest supreme.

Strengthen customer relationships by providing service in a thoughtful & proactive manner and

meet the expectations, effectively.

Investing Philosophy

We aim to provide Need-based solutions for long-term wealth creation we aim to provide all

customers of NJ, directly or indirectly, with true, unbiased, need-based solutions and advice that

best meets their stated & un-stated needs. In our efforts to provide quality financial & investment

advice, we believe that.

Clients want need-based solutions, which fits them.

Long-term wealth creation is simple and straight.

Asset-Allocation is the ideal & the best way for long-term wealth creation.

Educating and disclosing all the important facets which the customer needs to be aware of, is

important.

The solutions must be unbiased, feasible, practical, executable, measurable and flexible.

Constant monitoring and proper after-sales service is critical to complete the on-going process.

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2.3 Vision And Mission

Vision

To be the leader in our field of business through,

Total Customer Satisfaction

Commitment to Excellence

Determination to Succeed with strict adherence to compliance

Successful Wealth Creation of our Customers

Mission

“Ensure creation of the desired value for our customers, employees and associates, through

constant improvement, innovation and commitment to service & quality. To provide solutions

which meet expectations and maintain high professional & ethical standards along with the

adherence to the service commitments.”

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2.4 Management Structure The management at NJ brings together a team of people with wide experience and

knowledge in the financial services domain. The management provides direction and guidance to

the whole organization. The management has strong visions for NJ as a globally respected company

providing comprehensive services in financial sector.

The 'Customer First' philosophy in deeply ingrained in the management at NJ. The aim of the

management is to bring the best to the customers in terms of

Range of products and services offered

Quality Customer Service

All the key members of the organization put in great focus on the processes & systems under

the diverse functions of business. The management also focuses on utilizing technology as the key

enabler for all the activities and to leverage the technology for enhancing overall customer

experience.

The key members of the management are:

Mr. Neeraj Choksi Jt. Managing Director

Mr. Jignesh Desai Jt. Managing Director

Key Sales Team:

Mr.Misbah.Baxamusa National Head

Mr. Naveen Rathod V.P. (Sales)

Mr.KulbhushanNandwani A.V.P. (Marketing)

Mr. Prashant Kakkad A.V.P. (Sales)

Key Executive Team:

Mr. Shirish Patel Information Technology

Mr.AbhishekDubey Business Process

Mr. VinayakRajput Operations

Mr. Dhaval Desai Human Resources

Mr. Col. Dixit Administration

Mr. Tejas Soni Finance

Mr. Viral Shah Research

Mr.RakeshTokarkar Compliance

2.5 Products NJ offers advisory and distribution services on the following products.

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1. Mutual funds – covering all AMCs & all schemes,

2. Fixed deposits of companies,

3. Government/RBI bonds,

4. Infrastructure Bonds,

5. Approved securities for charitable trusts, etc

2.6 Geographical Spread of Facilities

NJ Wealth Advisors draws its lineage from NJ India Invest, which established in 1994, is

one of India's largest advisors & distributors of financial products. With over 17 Lakh customers

and presence in over 130 locations in about 22 states and over Rs.1,500* crore of mutual fund

assets under advice (AUM), NJ understands the customers' needs and delivers solutions in the field

of investment management and product distribution. At NJ we strive to establish strong processes

and set global best practices in what we do.

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3. Functinal Areas

3.1 AMC’s with NJ India Invest

Axis Mutual Fund

Mirae Asset Mutual Fund

Baroda Pioneer Mutual Fund

Morgan Stanely Mutual Fund

Birla Sun life Mutual Fund

Motilal Oswal Mutual Fund

BNP Paribas Mutual Fund

Peerless Mutual Fund

BOI AXA Mutual Fund

PineBridge Mutual Fund

DSP Black Rock Mutual Fund

Pramerica Mutual Fund

DWS Mutual Fund

Quantum Mutual Fund

Edelweiss Mutual Fund

Reliance Mutual Fund

FranklinTempletonMutualFund

Religare Invesco Mutual Fund

Goldman Sachs Mutual Fund

Sahara Mutual Fund

HDFC Mutual Fund

SBI Mutual Fund

HSBC Mutual Fund

Sundaram Mutual Fund

ICICI Prudential Mutual Fund

TATA Mutual Fund

IDBI Mutual Fund

Taurus Mutual Fund

IDFC Mutual Fund

UTI Mutual Fund-UTI TSL

IIFL Mutual Fund

JM Financial Mutual Fund

JP Morgan Mutual Fund

Kotak Mutual Fund

L&T Mutual Fund

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3.2 NJ's Group Company:

NJ India Invest has two broad distinct divisions of business as follows.

NJ Funds Network:

It started in 2003, is a dedicated channel for providing independent financial advisors or

IFA's with a complete business platform for the strengthening and development of their advisory

practice. NJ offers advisors under its network will all the products; support and services that enables

them add considerable value to their business, emerge as a 'new age professional financial advisor'

and compete confidently in the industry.

Established as a distinct entity, NJ Wealth Advisors Pvt. Ltd. seeks to offer comprehensive

financial planning and portfolio advisory services to premium clients. With NJ Wealth Advisors, NJ

seeks to leverage the strong financial advisory and portfolio management skills gained in over a

decade of experience in the industry. NJ Wealth Advisors offers its clients with quality, unbiased,

need-based advisory services & investment solutions.

NJ Wealth Advisors:

It is a provider of comprehensive investment advisory and product distribution services.

With a strong lineage, NJ Wealth Advisors possesses rich experience and strong domain

understanding in delivering quality investment advisory services to its clients. We address your

investment management and advisory concerns through our process driven approach and

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comprehensive technological offerings. Our services are customized to meet your specific needs in

wealth creation and wealth management.

NJ Gurukul:

This sporadic growth in terms of need of performers in financial advisory services has lead

to the crunch of available performers. Though lots of youngsters are getting into financial advisory

services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a

prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch

effective business. Building long term relationship with clients depends upon possessing clear edge

over others in the field. Hence continuous people development has an important role in building this

fraternity.

Fin logic Technology:

Technology has traditionally been NJ's key strength. Our offering on the technological front

is unmatched, vibrant, and comprehensive in nature. Our focus & commitment on technology can

be gauged from the fact that we have set-up distinct entity with a very strong, talented work-force

for the sole purpose of providing the best to NJ in terms of technology and support. Fin logic

Technologies (India) Pvt. Ltd. does all the development & support work in-house on a continuous

basis. It has successfully developed & implemented a powerful support system for the mutual fund

distribution business at NJ with a provision for integrating the same with other investment products

as well as the financial accounting system.

NJ India Realty:

From India to a New India – the world as we know is in a metamorphosis today. The stage

is wide open for those who are in transformation themselves and to those who wish to be a part of

it. The changing landscape offers a miscellany of great opportunities and greater challenges. Riding

past the obscurity with sense and executing functions with efficiency, will be the key to turning

your realty aspirations into a reality.

At NJ India Realty we understand the challenges in shaping reality from your realty

aspirations. With our fully integrated end-to-end service model we offer solutions that would enable

you to meet the challenges of development, fortify your own transformation and exploit the

opportunities available in the Indian realty sector.

At NJ India Realty we have made backward & forward integration of value-added services to

the core-realty services which lie at the heart of the business. The services at NJ India Realty enable

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continual partnership right from idea to its reality, encompassing all functional & operational

undertakings. At NJ India Realty we aim to provide you with substantive value in

Delivering core realty services

Execution of the other value-added services

NJ India Realty has a rich experience and a vast repertoire in project planning & execution in

the realty domain. The strong processes and systems in place ensure the effective & timely

execution of the projects. High-quality assurance forms the under-current in the entire value-chain

of service delivery.

NJ India Realty brings with it professional management, total quality consciousness,

confidence and keenness to offer customers with high-quality development at attractive value

propositions. At NJ India Realty we commit ourselves to the continuous improvements, accessions

in the value-chain and the best practices adopted by the industry.

The team at NJ India Realty aims to not only fulfill but also exceed your desired value. With

the vast experience & strong delivery mechanism, we at NJ India Realty ensure that you are

successful in shaping reality from your realty aspirations.

Build One

An integrated service model offering end-to-end - 360° Realty Services to cater to the

diverse needs of corporate & developers in project management & execution managing realty

projects right from identification to marketing is a lengthy process replete with many challenges.

You may be keen to execute realty projects for commercial / residential purposes but may not be

equipped with the right skill-sets / know-how for the undertaking.

Build-One offers you with an integrated service model meeting the entire realty business

need to help you successfully undertake your realty projects. Build-One offers you with a unified

value-chain of core realty services with critical forward & backward integration of other value-

added services. The services are effectively streamlined enabling steady progression of the projects,

right from idea conceptualisation to profit generation / hand-over, encompassing all functional &

operational tasks.

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With a vast experience in project management & execution, NJ India Realty offers you with

true business value in successful execution of realty projects with enhanced delivery of the desired

value.

Select One

An integrated service model offering solutions for meeting the diverse real-estate needs of

corporate & retail customers in transacting properties finding the right property at the right value

and best buyer for a property is the crux of any realty solution. At NJ India Realty we prise this

critical element of retailing and aim to provide you with an integrated service model that not only

focuses on you meeting your desired needs but also on enhancing the overall experience of the

transaction.

Select-one offers clients with solutions for property leasing, purchases, for investments or

for occupancy, and solutions for out-right sales of or leasing of existing properties. The scope of

properties embraces both commercial & residential projects / properties. The integrated value-added

services ensure that the solutions are feasible, authentic, secure & profitable.

Leveraging upon the strengthens of the parent NJ, NJ India Realty aims to offer you with

attractive options and operational guidance to satisfactorily realise your realty dreams.

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3.3 Lineage

NJ India Realty, a business division of NJ India Invest Pvt. Ltd., one of the leading advisors

and distributors of financial products & services in India. NJ India Invest, established in year 1994,

has rich experience in wealth management & marketing / distribution of financial products in the

industry. NJ has a very wide network of over 17000 financial advisors spread across India. NJ also

offers portfolio advisory & investment advisory services to a large segment of HNI & Corporate

clients. As on 31st Jan'14, NJ had its presence across 130 locations in 22 states in India with over

INR 15,000 crore of assets under advice. NJ seeks to leverage its strong advisory and distribution

set-up to give extra-boost to the realty business.

Clientele:

NJ India Realty has executed many key projects for private clients and corporate. Among our

growing list of clients are …

Reliance Industries Ltd.

L&T Ltd.

Gulf Oil Corporation Ltd.

Birla AT&T Communications Ltd.

Tata Projects Ltd.

Torrent Power

Meridian Enterprise Pvt. Ltd.

Gemstar Company Pvt. Ltd.

NJ India Invest Pvt. Ltd.

Shri Sathya Sai Trust

NIF Exports

3.4 360° - Advisory Platform Of Nj Fundz 360° is not an angle but 360°advisor platform it means by how many ways NJ helps their

advisor to develop their Business.

NJ offers you with a unique, comprehensive business platform to help you grow & develop

your advisory practice in a powerful, effective way. The platform delivers much more to you,

keeping you above curve - both on your business front and on client services.

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3.5 Marketing Support The Marketing Team will help you give the relevant support needed for effective sales,

creating brand and for the development of your business.

The Marketing / Sales team will help you with the following marketing support …

Branded Flyers and One-pagers for products, new launches/NFOs, services, etc

Business Organizers, Performance Review Hand-books, etc

Communication support – NJ Knowledge Edge and NJ I-Gurukul series Letters, Direct Mail pieces

Email Communications for products, new launches/NFOs, services, etc Calculators and Tools for

effective communication to clients Support in form of NJ websites, web services and product

development Branded Presentations.

Effective marketing support would help you complete your offering and package it properly. Such

support would also add to your effectiveness in sales activities.

NJ India Invest and NJ Fundz Network enjoy a strong brand in the industry. An NJ Fundz

Network Partner leverages upon this brand in the market to gain credibility and acceptance. NJ aims

to support the NJ Fundz Partners in marketing indirectly by contributing through written articles,

advertisements in various magazines, newspapers, etc.

Sales & Development Support

Sales and development support form an integral part at NJ. Each NJ Fundz Network Partner

has a dedicated Relationship Executive and/or a Relationship Manager.

The Relationship Executive stays in touch with you on an ongoing, regular basis and

provides you with all the support that you need. Your requirements in terms of sales, marketing

materials, application forms, etc would be taken care of.

Normally the team at NJ would help you with …

Joint Calls to your clients

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Presentations at your Client Meets

Organizing Sales Meets, Fairs and Workshops Business sales planning and helping you achieve

your personal business targets

You may even get experts from industry like Sales/Marketing Heads, Fund Managers, and

Senior Executives to speak at your Client Meets. Such activities have helped our Partners to gain

rapid acceptance, trust and goodwill in the markets.

The active support from the sales team from NJ has helped transform the businesses of many

Partners working with us.

Print shop

At NJ we understand the importance of an effective marketing support. At NJ we have

initiated the Print Shop to a cutting marketing edge to our advisors.

Print Shop Features:

Pre-defined inventory / marketing materials available on an online menu card. Advisors

only need to place orders after viewing samples online Customization of marketing materials for

advisors to reflect their brand, contact details, etc NJ does all the conceptualization, designing,

content and printing work. Materials are sent to the advisors to the door step.

Print Shop Advantages:

Advisors get quality marketing materials with their own brand and much lower costs …

Advisors using Print Shop services get benefits in …

Client Acquisition

Client Loyalty

Communication to Existing Clients

Business mobilization

Items available presently available in Print Shop:

Leaflets & Flyers

Banners & Hoardings

Human Hoardings

Monthly Newsletters

One pagers

Canopy & Tents

3.6 Technology

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Technology is the biggest differentiator NJ pots a lot of efforts and resources are put in to

build a technological edge to give you the best possible services to you so that you give the same to

your clients.

Technology has been and is our key strength. What we offer on the technological front is

unique and comprehensive. Our focus can be gauged from the fact that we have a separate sister

concern started for the sole purpose of providing the best support to NJ in terms of technology.

High infrastructural spending is done to improve & strengthen our deliverables on this

technological front. Fin logic Technologies (India) Pvt. Ltd. does all the development work in-

house on a continuous basis through its team of talented professionals. All the tools, services,

products, etc offered by NJ has been developed in-house according to what we feel.

In today’s world much is dictated by two important words – Information and Technology.

NJ realizes this more than anyone else. And that’s way we make constant efforts to keep you ahead

of the curve and ensure that you and your client receive quality, accurate and timely information.

But technology by itself cannot make a difference. Only when technology is combined with strong

domain knowledge and understanding of customer needs, can it truly help make a significant

difference. And this is what NJ has achieved and aims to continue doing so.

Your Total Technology Solution Website creation and Management

On-line Automatic Investment Accounts to all clients

Centralized Online Automatic Advisor Account (Partners Desk) for Management, MIS, Portfolio

Access, etc

Marketing, Sales and other support through application of technology

There exists a strong difference in quality, scope and type of reports offered by NJ against

other distributors. NJ, with very strong domain knowledge – especially in mutual funds, and with

investment-management perspective offers reports that are superior to other advisors and brokers

and are even superior compared to what many good banks offer.

Further, the Partners Desk service offered by NJ is a pioneering effort in the industry. The

kind of tools and reports offered on the Desk is unique, more useful and superior to those offered by

other distributors.

Data Management at NJ has made arrangements to receive the following … Details of

transaction of any nature in Mutual Funds by any client, through our Associates or us, on a Daily

basis NAV, Dividend, and other details of all the Mutual Fund schemes on a Daily basis, Monthly

Portfolio and other important information of all the Mutual Fund schemes All relevant details of

Direct Equities like – Prices, Dividends, Bonus, Market Capitalizations, etc on a Daily basis.

Partner Desk

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The Partners Desk is a unique offering of great use to Independent Financial Advisors. The

Partners Desk lies at the heart of the NJ Fundz offering exclusive to NJ Fundz Partners. The

Partners Desk is a web-based online account, which is updated on a daily basis.

The Partner Desk is the tool to keep you in full control of your business. The following are

the tools available to you at the desk …

Tools to Service Nests subscribed by you … Includes – Mutual Fund Nest, Web Nest,

Wealth Nest, etc

Comprehensive MIS Reports Client Portfolio Access AUM, Income, Brokerage,

Transaction, and many other reports Comprehensive SIP Reports Important Client reports The

Partners Desk gives you all the reports and insights that will help you in keeping records and

management of your business.

With Partners Desk …

You do not need to maintain back-office records and reports with yourself

You do not need to maintain records of the investments done by your clients

You can centrally manage your NJ Services, send Queries, check Emails, etc

You can effectively use reports/tools to improve your services to your clients and develop your

business

You can do all the above – anytime, anywhere!

3.7 Customer Care

NJ Customer Care offers you with a 'Single Service Point' to all the advisors to help solve

their customer queries. Our centralized team of Customer Care Executives would solve your queries

at the earliest. You can also view the latest status of all your queries online.

As an NJ Advisor you may submit your queries to Customer Case Executives by

…Telephonic Email or Online directly through your Advisors (Partners) Desk NJ has also

introduced a TOLL FREE number for NJ Customer Care. Members of NJ Fundz Network can now

call on 1800 233 0155 from throughout India and submit their Queries.

Customer Care Objectives:

Solve customer queries within defined turn-around times.

Serve Advisors as single contact point for all service related issues.

Provide complete transparency and information to customers on queries.

Set a quality customer service benchmark in the industry Query Management Automated On-line

Query Management Module is used to efficiently handle the queries of our Advisors/Associates.

Query entered is automatically forwarded to concerned person who can immediately solve the

same.

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Status is updated online and turnaround time for different types of queries defined.

Alerts for unsolved queries are automatically shouted to the higher management in instill discipline

stringent actions taken against non-compliance.

3.8 Training and Support

Making people benefit from the growing economy is possible by attracting them to

participate in Equity for long term, to make their money work for themselves and create wealth. For

this to happen, a huge force of effective Financial Advisors is needed.

Formation of fraternity of effective financial advisors is possible by spreading awareness

and enabling people qualify requisite examination and develop skills to function as qualified

Financial Advisor.

This sporadic growth in terms of need of performers in financial advisory services has lead

to the crunch of available performers. Though lots of youngsters are getting into financial advisory

services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a

prerequisite.

Advisory function demands updated knowledge, backed up by honed skills to fetch effective

business. Building long term relationship with clients depends upon possessing clear edge over

others in the field. Hence continuous people development has an important role in building this

fraternity.

Though there is a mushroom growth of bodies offering training, the deficiency of training

centers and effective trainers is very much there.

In addition to the organizations craving for right training facilities, a whole lot of un-taped

junior population needs to be oriented towards basics of investment, significance of financial

planning for wealth creation, right at the inception of their careers to be better off.

24

With this philosophy, we try to offer all possible products, services and support which an Advisor

would need in his business.

The support functions are generally in the following areas …

Business Planning and Strategy

Training and Development – Self and of employees

Products and Service Offerings

Business Branding

Marketing

Sales and Development

Technology

Advisors Resources - Tools, Calculators, etc...

Research

Communications

With this comprehensive supporting platform, the NJ Fundz Partners stays ahead of the curve in

each respect compared to other Advisors/competitors in the market.

3.9 Distribution Channel

25

A new mutual fund product may have all the desired qualities but that does not ensure its

spontaneous acceptance by customers. Success would greatly depend on appropriate distribution

and promotion. The identification of appropriate market segments for the product, selection of

appropriate distribution channels and promotional aids are essential.

The Indian mutual fund industry is going through a phase of transformation since

liberalization. Liberalization has opened the way for foreign investors in the mutual fund. This has

increased the pace of evolution in the industry. Institutional investors dominate the industry. They

hold majority of the Indian mutual fund assets, whereas retail investors account for small portion of

total asset under management. The low penetration among the retail investors can be attributed to

their lack of awareness and risk-aversion attitude.

3.10 Services Offered By NJ Fundz

There are various services provided by NJ which are below described in chart.

A good product/service offering, targeted at meeting the needs of the clients, lies at the

center of any business. With customers today expecting single window solutions and services,

successful and easy integration of products is the need of the hour.

Any Advisor should wake up to this and other crucial changes taking place and try to adapt

himself to this change to avoid being out-dated and out-serviced.

At NJ we try to foresee such changes and develop solutions that are new, needed and well

appreciated in the industry. The services offered on the NJ Fundz Network are unique in the

industry. The services are designed to equip the independent advisors with all the support and tools

needed for a successful business. NJ provides services and support where an advisor may feel ill

equipped and make them their strengths. The Partner on the NJ Fundz Network instantly beats

competition by being on the Network itself. It’s a new paradigm.

26

Products presently on offer …

At the basic product level NJ has a basket of the following

Mutual funds – covering all AMCs & schemes,

Life Insurance (Prudential ICICI)

Fixed deposits of companies,

Government/RBI bonds,

Infrastructure Bonds,

Approved securities for charitable trusts, etc

Above this, we have a comprehensive offering for Independent Financial Advisors who wish

to transform and grow their business.

Such an offering is exclusive for Advisors who enroll as NJ Fundz Network Partner

Services Offer to NJ Fundz Network Partners

Mutual Fund Nest

Web Nest

Wealth Nest

Mutual Fund NEST

The Mutual Fund Nest is a unique platform wherein your clients would have a separate mutual

fund investment account, available online, automatically reflecting all mutual fund transactions

routed through you.

This service is would be great for all your mutual fund investors investing through you. They

would truly appreciate this 'Complete Online Mutual Fund Investment Account' with truly

comprehensive, insightful reports available to them. This service is a basic service availed by all NJ

Fundz Partner.

FEATURES

Unique

This product is unique, one of its kind, in the industry especially with the scope, type and

quality of reports that is available.

On-line Automatic

The account is available online - any time anywhere to your clients. Mutual Fund Nest reflects

the 'real value' of your mutual fund investment with the values updated on a daily basis. Further all

mutual fund transactions of your clients routed through you will only be automatically displayed,

creating a preference for your service and a barrier for your competitors to break.

Comprehensive

27

The offering is comprehensive and complete given the contents and from utility point of view.

The account is very comprehensive with the scope, extent, quality of reports and the insights that

they deliver to your clients.

REPORTS

Portfolio

These are truly unique reports giving valuable insights to your clients on their investments.

Reports include - Sector Exposures, AMC Exposures, Dividend History, etc

Transaction

This report gives complete records of all the transactions made by your clients.

Valuation

These reports, available with sub-options, would help your clients to keep a regular track on

the growth of their investments in a better way.

Profit & Loss

Your client would get complete P&L computation reports for taxation purposes with break-

ups of short-term & long-term capital gains. The reports are available with sub-options.

Performance

This would give the overall performance of all the investments of your clients. The reports are

available with sub-options.

WEB NEST

Web Nest is a great product and a must for any advisor. It basically is a service wherein you

get your own branded website with certain additional features/contents along with a Client Desk

from where your Clients can login to their on-line accounts.

You will have a choice of selecting the domain name as - www.yourname.njfundz.com for

your website.

FEATURES

Your Brand

The Website will highlight your own brand. You can put your name, logo along with your

contact details, introduction, etc. Your clients will log-in from your website, thus creating a

preference/brand for your service.

On-line Automatic

All the reports and contents available on the website will be updated on a daily basis,

automatically so that all the information available is the latest. Needless to say your, clients on-line

investment accounts will be updated daily.

Comprehensive

28

The offering is comprehensive and complete given the contents and from utility point of

view. You do not have to bother about maintenance, up gradation, updating of data, etc from your

end.

CONTENTS

Client Desk

Your clients can directly login from Client Desk on your website to view their online

accounts. A great value-add, this can highlight your brand and service.

Returns Calculator

Your clients can get historical returns of any scheme/s according to their sub-types as on any

given date.

SIP Calculator

Your clients can even get historical SIP returns for any selected period and amount.

Application Forms

Offers download facility to your clients for Application Forms of Mutual Fund Schemes of

any AMC

Planners

Your clients can make use of the financial planning tools like Child Education, Child Marriage and

Retirement Calculators on your website.

Guest Book

Visitors to your website can submit their details online along with any comments/requests for your

reference. You can later access this information and even contact them.

Wealth NEST

Wealth Nest is a unique, revolutionary product/platform wherein your client would have

complete investment account covering all investment assets. You can offer this unique,

comprehensive investment account to your selected important clients.

This service is ideal for your big clients - HNIs and Corporate alike, where you can make a

head-start with this product and impress them and make them your loyal clients. Such an integrated

product with the quality, scope of reports is unique in the industry.

29

30

4. Financial Analysis

Customer 17, 00,000

Advisors 17,500

Employees 1200

Presence 130

States 22

31

5. Task And Activities Performed At The Organization

Name: Harsh Patel

ID no: 13PGDM006

Name of the Company: N. J. Group

City: Nadiad

Company guide: Mr. Sagar Patel

Faculty guide: Prof. Krima

Topic: A Study Awareness of mutual fund among LIFE INSURANCE agents

Area of training: Finance

Training report period: From 26th

May to 07th

July 2014

26TH

May-

Subject: Mutual Fund

Guide: Sagar patel,

Place: Nadiad

Mutual Fund:

> Definition

> Concept

> Needs of mutual fund

> Mutual fund in market – work of mutual fund

> Types of mutual fund

27th

May-

Subject: About N. J. Group

Guide: Sagar patel,

Place: Nadiad

N. J. Group:

> History

> Products and Services

> N. J. wealth

Product basket

Client Services

360' Distribution platform

28th

May-

Assignment subject: Types of mutual fund schemes

32

>Open-ended schemes

>Close-ended schemes

>interval schemes

>Growth schemes

>Income schemes

>Balanced schemes

>money market/Liquid schemes

29th

May-

Subject: Awareness of Different Financial Products among Financial Advisors

Guide: Sagar patel,

Place: Nadiad

N. J. Products:

> SIP

> Tax free bonds

> Debenture

> Real Estate

> Mutual fund

>liquid fund

N. J. Services:

> Commercial banking services

> Investment banking services

> Foreign exchange services

>investment services

> Insurance

> Other financial servicesMarket share

30th

May-

Subject: Detailed analysis of Publication of N.J. “Performance”

Guide: Sagar patel,

Place: Nadiad

“Performance”

> Equity market

> Debt market

> Mutual Fund industry AUM comparison

> Analysis of Investment portfolio

33

> Load structure

> Risk ratios

> SIP Returns, Values

> Companies performance

31st May-

Subject: How to deal with clients

Guide: Sagar patel,

Place: Nadiad

Know the client:

> Age

> Occupation

> Expected return

> Goal

> Risk

> Investment amount

2nd

June-

Subject: Financial Planing

Guide: Sagar patel,

Place: Nadiad

Financial Planing:

> Meaning

> Basics

> Why Financial Planing

> Objectives

> Financial Planing - at personal level, at corporate level

3rd

june-

Subject: Questionnaire

Guide: Sagar patel,

Place: Nadiad

Questionnaire:

> To get contact details

> To know the clients

34

> To know the market scenario of investment

> To improve communication skill

> To make client aware about N. J. Group

4th

June-

Subject: Study of all financial services of NJ group

Guide: Sagar patel,

Place: Nadiad

Companies:

> Axis

> Birla Sun Life

> HDFC

> ICICI

> SBI

Planing of this week-

> Questionnaire fill up

> Meeting with clients

5th

to 10th

June-

Subject- Questionnaire fill up and Tele calling

Guide-Mr. Sagar Patel

Place-Nadiad

Tele calling-

- Life Insurance Agents

Questionnaire fillup-

- At LIC Office

This week’s planning-

- Questionnaire fill up

- Tele calling

- Meeting with share brokers

11th

to 26th

June-

Subject- Questionnaire fill up and Tele calling

Guide-Mr. Sagar Patel

Place-Nadiad

35

Tele calling-

- Life Insurance Agents

Questionnaire fillup-

- At LIC Office

This week’s planning-

- Questionnaire fills up

- Tele calling

- Meeting with share brokers

6. My Learning From The Study Of The Organization

During my training I did different department work like as marketing department,

finance department, firstly when I started my training than I did a work in marketing department.

Under Sagar sir and they taught me how did we work in market how we sale a product in the

market, how to deal with client and how we contact with customers. He learnt basic things which

are necessary for a market. Then I did training in finance department where I saw the work of the

department, how they entered customer’s data and in last I do a work in field work where I learnt

how is we do an entry of a form in daily record and which type of document necessary and how we

can talk with him face to face. I and my colleague Jayesh Patel met 60 people who are LIC agents.

The amount spent in advertising and marketing per year will give better and satisfactory returns.

36

Part 2 A Study on Knowledge of mutual fund among LIFE INSURANCE agents in

Kapadwanj Gujarat

1. Introduction

The economy is highly influenced by the Financial System of the country. The Indian

Financial System has been broadly divided into two segments: the organized and unorganized. An

investor has a wide array of investment avenues available. Economic well being in the long run

depends significantly on how wise he invests

A Mutual Fund is a trust that pools the savings of a number of investors who share a

common financial goal. The money thus collected is then invested in capital market instruments

such as shares, debentures and other securities. The income earned through these investments and

the capital appreciation realized is shared by its unit holders in proportion to the number of units

owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it

offers an opportunity to invest in a diversified, professionally managed basket of securities at a

relatively low cost. The flow chart below describes broadly the working of a mutual fund

Mutual fund is indeed of great benefit in this respect. They provide the services of

experienced and skilled professionals who determine this risk and monitor them on a going basis

and they are also backed up by research, done by individual Asset Management Company (AMC)

based on the fund objectives.

2. Literature Review

1. T Devasenathipathi, P T Saleendran and A Shanmugasundaram, 2007 In many ways the entry of private players has marked a second coming for the sector. Within three

years, the sector has undergone a makeover offering the market more choice, better service, quicker

settlement, tighter regulations, and greater awareness. Furthermore, from this study, the author

strongly believes that the purchasing decision of the consumer depends on quality, accessibility and

promptness of services, which may lead a company aquire the top rank with a huge market share.

2. Soumya Saha and Munmun Dey, 2011

MF industry in India has a large untapped market. There is a great potential for this industry as

more people are falling back on professional management of their funds at low cost and minimum

risk. This market potential can be tapped by closely scrutinizing investor behavior to identify their

expectations and design products to suit their risk appetite and return expectations. Presently, as

more and more funds are entering the industry, strategic marketing decisions of these companies are

vital for their survival. Apart from other MF companies, these companies also face competition

from saving instruments with varied risk-return combination. Investors have become more alert and

choosy. Hence, the success of an MF depends on complete understanding of the psychology of the

small investor. Under such a situation, the present exploratory study is an attempt to understand the

financial behavior of MF investors in connection with scheme preference and selection which

would help the MFs to gauge the investor expectations and changing

3. J Arulsuresh and S Rajamohan, 2010

LIC is a service-oriented industry. It is purely dependent on agents. It should provide quality service

to the agents, such as good commission, good reward, easy process of loan, fastest process of

document verification and so on that play an important role in motivating the agents. An agent is a

primary source for procurement of insurance business, and as such, his role is the cornerstone for

37

building a solid edifice of LIC. To effect a good quality of life insurance sale, an agent must be

equipped with technical aspects of insurance knowledge, must process analytical ability to analyse

human needs, must keep himself abreast with up-to-date knowledge of merits and demerits of other

instruments of investment available in the financial market and must been downed with a burning

desire for social service, and overall they must possess and develop an undeterred determination to

service as a life insurance salesmen. In short, he must be an agent with a professional approach in

life insurance salesmanship. Such an agency force is expected to be helpful not only in proper field

underwriting but also after sales, servicing-concomitant and essential elements for higher retention

of business.

4. Dr. Suresh Chandra, Siddhartha Shukla,2012

A Mutual Fund is a trust that pools the savings of a number of investors who share a common

financial goal. The money thus collected is then invested in capital market instruments such as

shares, debentures and other securities. The income earned through these investments and the

capital appreciation realized is shared by its unit holders in proportion to the number of units owned

by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an

opportunity to invest in a diversified, professionally managed basket of securities at a relatively low

cost. The flow chart below describes broadly the working of a mutual fund:

5. Charles Chamness, Matt Jauchius,2009 Financial Literacy has been the centre of attraction in recent times in many countries like UAE, US,

UK, and Australia. But each time the study was done it was done for different aspects. Hussein A.

Hassan Al Tamimi and Al Anood Bin Kalli’s research study (2009)4 on Financial Literacy in UAE

tells that the Literacy level of investors of people of UAE is way below the needed level. It also

analyses the relationship between various factors which influence the investment decision. The

study found a significant level of difference in the Literacy level in terms of Gender, women were

found to have much lesser knowledge of Investment options as compared to men. It also found that

if the investor is well financially educated then it had a significant effect on investment.

3. Research Gap By the study of various Articles and literature review, I found that there is need for research and find

out the Awareness of mutual fund among LIFE INSURANCE agents in current market.

4. Research Objective

o The main Objective of this Study has been to Understand and Analyse the Awareness of mutual

fund among LIFE INSURANCE agents in current market.

o To know what Problem Faces while LIFE INSURANCE agents are not Aware among mutual fund

5. Research Model

6. Hypothesis

1. Ho=Agents are not aware with Different Mutual Fund schemes

DEPENDENT VARIABLES INDEPENDENT VARIABLES

LIFE INSURANCE Agents Market

Knowledge About Mutual Fund Age of the investors

Location

Perception of Agent

38

2. H1=Agents are aware with Different Mutual Fund schemes

7. Research Design: Descriptive / Exploratory

Sources of Data

Primary date of life insurance agent

Data Collection Tool

Questionnaire

Sample Size

60 Agents

Sampling Unit

Life Insurance Agent in kapadwanj regains

Sampling Method

Convenience Sampling Method

8. DATA ANALYSIS

INTERPRETATION

1. Gender: ( ) Male

( ) Female

From the above data, it can be seen that out of 60 respondents,56 (93%) respondents are male and

4(7%) are female. It should be noted that the male agent are more than female in kapadwanj regain.

2. How many years of experience do you have in this field?

( ) < 1 year ( ) 1 year to 2 years

( ) 2 years to 3 years ( ) 3 years to 4 years

( ) 4 years to 5 years ( ) > 5 years

93%

7%

Gender

Male Female

39

From the above data, it can be seen that out of 60 respondents,0(0%) respondents have experience

of 1to2 yr, 1(2%) are having 2to3 years, 6(10%) are having 3to4yr 12(20% )are people having

4to5yr and 41(68%) are having >5yr experience. It should be noted that the youth that is people

having age of >5yr experience are more in life insurance agents in kapadwanj regain.

3. Which of the following factors motivates you most for work?

a. Growth in business ( ) b. Profit ( )

c. Experience ( ) d. Give best services ( )

From the above data, it can be seen that out of 60 respondents, 14(23%) respondents are motivates

from growth in business, 20(33%) are motivates from the profit , 5(8%) are motivates from

experience, 21(35% )are motivates from the giving best services. It should be noted that the youth

that is people motivates by the profit and giving best services are more in life insurance agents in

kapadwanj regain.

0% 0% 2% 10%

20%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

< 1 year 1 year to 2years

2 years to 3years

3 years to 4years

4 years to 5years

> 5 years

How many years of experience do you have in this field?

23%

33%

8%

35%

0%

5%

10%

15%

20%

25%

30%

35%

40%

1. Growth inbusiness

2. Profit 3. Experience 3. Give bestservices

Which of the following factors motivates you most for work?

40

4. Are you satisfied in this occupation?

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 56(93%) respondents are satisfied

with business, 4(7%) are not satisfied with business. It should be noted that the most of all life

insurance agents are satisfied with this business in kapadwanj regain.

5. Do you think your work is according to your qualification and skills?

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 60(100%) respondents are think this

work is according to his qualification and skills. It should be noted that the all life insurance agents

are think this work is according to his qualification and skills in kapadwanj regain.

6. What is the market scenario in this field?

93%

7%

Satisfied

Yes

No

100%

0%

Work is According to your Qualification and Skills

Yes

No

41

Very good ( ) Good ( ) Fair ( ) Poor ( ) Very poor ( )

From the above data, it can be seen that out of 60 respondents,6(10%) respondents say current

market is very good, 38(63%) are say currant market is good, 15(25%) are say currant market is

fair, 1(2% )are say currant market is poor and 0(0%) are say currant market is very poor. It should

be noted that the current market is good in kapadwanj regain.

7. Are you aware about Mutual fund?

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 38(62%) respondents are aware

about mutual fund, 23(38%) are not aware about mutual fund. It should be noted that the many of

all life insurance agents are not aware about mutual fund in kapadwanj regain.

8. with a view of financial goal, in which products investors invest their amount?

( ) Equity

( ) Insurance

10%

63%

25%

2% 0% 0%

10%

20%

30%

40%

50%

60%

70%

Very good Good Fair Poor Very poor

What is the market scenario in this field?

62%

38%

Are you aware about Mutual fund?

Yes

No

42

( ) Mutual fund

( ) Fixed Deposit

( ) Real estate

( ) Other

Here most of the agent consider insurance and fixed deposit are high invest in market. Out of 60

agent, 86% of the agent believe that main product brings are insurance and fixed deposit.12% of the

agent are believe that invest is in real estate. No one speak equity and other investment is good for

the invest in financial goal, but every people have their own perception.

9. Have you cleared AMFI (Mutual Fund) exam?

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 55 (92%) respondents are not give

mutual fund exam, 5(8%) are given mutual fund exam. The above data gives us the information that

the life insurance agents are cleared mutual fund exam.

10. Would you like to give AMFI exam?

0%

43%

2%

43%

12% 0% 0%

10%

20%

30%

40%

50%

Equity Insurance Mutualfund

FixedDeposit

Real estate Other

with a view of financial goal, in which products investors invest their amount?

8%

92%

Have you cleared AMFI (Mutual Fund) exam?

Yes

No

43

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 14 (23%) respondents are like to

give mutual fund exam and 46(77%) are not like to give mutual fund exam. The above data gives us

the information that the life insurance agents are not interested in mutual fund exam in kapadwanj

region.

11. As compared to Mutual fund, which other investment products provides more returns.

( ) PPF

( ) FD

( ) Post

( ) Stock market

( ) All of the above

Here most of the agent considers PPF and FD are more returns in finance product in market. Out of

60 agent, 92% of the agent speak PPF and FD are given more returns than mutual fund.8% of the

agent speak post and stock market are given more returns than mutual fund.

12. Do you think that Mutual fund advisory business is one of the highest income generating business

23%

77%

Would you like to give AMFI exam?

Yes

No

50%

42%

3% 5% 0%

10%

20%

30%

40%

50%

60%

PPF FD Post Stock market

As compared to Mutual fund, which other investment products provides more returns?

44

among other invest?

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 50 (83%) respondents are not think

Mutual fund advisory business is one of the highest income generating business among other invest,

10(17%) respondents are think Mutual fund advisory business is one of the highest income

generating

business among other invest. The above data gives us the information that the life insurance

agents are

not think mutual fund is highest income generating business.

13. Are you interested in becoming partner of N.J. Group?

( ) Yes

( ) No

From the above data, it can be seen that out of 60 respondents, 56 (93%) respondents are not

interested in becoming partner of N.J. Group, 4(7%) are interested in becoming partner of N.J.

Group. The above data gives us the information that the life insurance agents are not interested in

becoming partner of N.J. Group.

17%

83%

Do you think that Mutual fund advisory business is one of the highest income generating business among other

invest?

Yes

No

7%

93%

Are you interested in becoming partner of N.J. Group?

Yes

No

45