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On the topic of the panel of discussion (and potential commentary) on growing demand for fund boutiques in Germany - selection criteria, market growth, market entry Germany etc. for an international asset management event (possible "thesis", participation in national and international conferences, exchanging ideas BUT also "direct Business Acquisition") falls next under certain circumstances: "The appearance at an international exhibition makes sense if one has already positioned itself as a national leader, and now wants to serve the European market. A trade show can bring important first contacts with national / regional multipliers, investors or first sales structures (incl. banks). From sales point of view it is important at such events, who does the local contacts and how these will be "recycled" internally, so that it comes in European sales structure for efficient marketing. I.e. the chiefs ( like the chiefs of the Apache tribes) have to define clear responsibilities for internal markets and target groups in advance ensuring a timely finishing process. Often the structures fromthe Anglo-Saxon representatives are relatively clear, otherwise it is partly still little awareness of the importance and the need for a clearly structured operating sales. " The problem can perhaps be that unrealistic expectations regarding the business contacts with participants appears. Event: Industry for Industry? Industry for investors? Industry for press? Etc. A further extensive field for discussion, concerns events and roadshows in Germany and abroad.
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“Thesis”: National and international asset management
conferences - more hunters than game?
On the topic of the panel of discussion (and potential commentary) on growing demand for fund
boutiques in Germany - selection criteria, market growth, market entry Germany etc. for an
international asset management event (possible "thesis", participation in national and international
conferences, exchanging ideas BUT also "direct Business Acquisition") falls next under certain
circumstances:
"The appearance at an international exhibition makes sense if one has already positioned itself as a
national leader, and now wants to serve the European market. A trade show can bring important first
contacts with national / regional multipliers, investors or first sales structures (incl. banks). From sales
point of view it is important at such events, who does the local contacts and how these will be
"recycled" internally, so that it comes in European sales structure for efficient marketing. I.e. the chiefs
( like the chiefs of the Apache tribes) have to define clear responsibilities for internal markets and
target groups in advance ensuring a timely finishing process. Often the structures fromthe Anglo-Saxon
representatives are relatively clear, otherwise it is partly still little awareness of the importance and the
need for a clearly structured operating sales. "
The problem can perhaps be that unrealistic expectations regarding the business contacts with
participants appears. Event: Industry for Industry? Industry for investors? Industry for press? Etc. A
further extensive field for discussion, concerns events and roadshows in Germany and abroad.
Feedback, additional thoughts, experience or any kind of dialogue on such context is most welcome; please
contact [email protected] or Mary Daute (Asst. Manager). Phone: + 49 17 66 33 66 094
Markus Hill MH Services
email: [email protected]
website: www.markus-hill.com
phone: 0049 (0) 69 280 714 mobile: 0049 (0) 163 4616 179
